At a Glance
- Tasks: Lead high-impact design initiatives and shape product direction at Synthesia.
- Company: Join Synthesia, the leading AI video platform used by Fortune 100 companies.
- Benefits: Flexible remote work, generous leave, and a chance to shape a market-defining product.
- Other info: Dynamic environment with significant career growth opportunities and a collaborative culture.
- Why this job: Make a real impact in visual communication and enhance enterprise skill development.
- Qualifications: Proven track record in leading complex design projects and mentoring designers.
The predicted salary is between 75600 - 92400 £ per year.
Overview Application
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100.
Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.
As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion.
Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
The Role
We're looking for a Principal Product Designer (L7) to lead design across Synthesia's most complex and high-impact product surfaces.
This is a senior IC role - you won't be managing a team, but you'll be operating at the highest level of individual craft and strategic influence, shaping direction across product domains and setting the standard for what great design looks like at Synthesia.
This role sits at the intersection of product strategy, systems thinking, and exceptional craft.
You'll define design direction for large, ambiguous problem spaces, anticipate risks before they become blockers, and reframe problems in ways that unlock better outcomes for customers, product teams, and the business.
We're building a video platform for everyone - not a specialist tool - and we see a future where Synthesia sits alongside word processors, presentation software, and spreadsheets as a daily staple.
Getting there requires design leadership that goes beyond execution: someone who helps the company make the right bets, raises the craft bar across the whole team, and builds the conditions for great design to thrive at scale.
- In This Role You Will
- Lead large, complex, or ambiguous design initiatives across teams and surfaces - owning direction, success criteria, and long-term UX vision, not just execution.
- Reframe problems, anticipate downstream risks, and bring clarity to spaces where product direction is still forming.
- Operate as a strategic partner to Product and Engineering leads: helping define the right problems to solve, shaping long-term product bets, and bringing fresh insight to prioritisation decisions.
- Prototype and test interaction models quickly, knowing when to go high-fidelity and when a rough concept moves things faster.
- Drive alignment across teams and stakeholders beyond your immediate group - communicating complex ideas with confidence, clarity, and empathy, and helping leadership make sense of ambiguity.
- Raise the craft bar across the design team: setting new standards in at least one design discipline and actively elevating the work of those around you.
- Mentor and coach Senior Designers, contribute to evolving design team culture, and get involved in hiring and planning.
- Help expand the design team's influence and reputation - inside the org, across the company, and ideally beyond it.
- You Should Apply If You Bring
- A track record of leading high-impact design work across large, ambiguous, or cross-functional problem spaces - and delivering outcomes that meaningfully shift product quality, clarity, or direction.
- Recognised excellence in craft, in at least one design discipline, with a history of raising the standard for those around you.
- Comfort operating without perfect clarity: you turn ambiguous problem spaces into crisp direction, and you don't wait to be handed a well-defined brief.
- Systems thinking: you understand how product architecture, AI capabilities, and organisational constraints shape what's possible in the UX - not just what looks good on screen.
- Strong strategic instincts: you frame the right problems, challenge assumptions, and contribute meaningfully to roadmap and prioritisation decisions.
- Experience aligning diverse stakeholders and cross-functional teams around design decisions - communicating with confidence and empathy at every level.
- Experience mentoring senior designers and contributing to team culture, hiring, or practice-building.
- A genuine point of view on where product design is heading - and the credibility and communication skills to bring others along.
- At Synthesia We Expect Everyone To
- Put the Customer First
- Own it & Go Direct
- Be Fast & Experimental
- Make the Journey Fun
You can read more about this in this public Notion page: https://synthesia. notion. site/How-we-work-at-Synthesia-f794caa72f8446efb6be22b551ce0fa2
Benefits
- A flexible, remote friendly role based out of Europe or one of our hubs in London, Copenhagen, Munich, or Zurich.
- 25 days of annual leave + public holidays in the country where you are based.
- A generous referral scheme.
- Work from home set up.
- At Synthesia, you can work from anywhere (within reason) in the world for up to 60 days per year!
- A huge opportunity for career growth as you’ll help shape a market-defining product.
- #J-18808-Ljbffr
Product Designer (Principal-Level) employer: Ai Video Generators
At Synthesia, we pride ourselves on being an exceptional employer, fostering a vibrant and innovative work culture that thrives on creativity and collaboration. Our London office offers a dynamic environment where employees are encouraged to explore their ideas and grow professionally, supported by a team of talented individuals who are passionate about shaping the future of AI and human creativity. With a commitment to employee development and a focus on meaningful work, joining us means being part of a forward-thinking company at the forefront of technological advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Product Designer (Principal-Level)
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Ai Video Generators!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Ai Video Generators would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Ai Video Generators through your school's career services!
We think you need these skills to ace Product Designer (Principal-Level)
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Designer (Principal-Level), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Designer (Principal-Level) position at Ai Video Generators. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Ai Video Generators
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
