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- Tasks: Optimise marketing performance and spend for a household name brand.
- Company: Join a leading brand in Manchester with a hybrid work model.
- Benefits: Competitive salary, bonus, and opportunities for professional growth.
- Other info: Dynamic role with a focus on actionable insights and quick reactions.
- Why this job: Make impactful decisions that drive marketing effectiveness and performance.
- Qualifications: Experience in marketing and performance analytics with strong data skills.
The predicted salary is between 70000 - 80000 £ per year.
AI Connect are partnering with a household name brand looking to hire a commercially focused Effectiveness Manager to optimise marketing performance and spend.
This role sits internally, working closely with the Marketing Analytics leadership, taking outputs from external models and turning them into clear, actionable decisions. It’s less about building models, more about making them useful.
- Adjusting spend and channel mix based on performance
- Monitoring performance closely and reacting quickly
- Has experience in marketing / performance analytics
- Is comfortable working with data and model outputs
Senior Manager - CRM and Performance Marketing employer: AI Connect | Data & AI Delivery Partner
Contact Detail:
AI Connect | Data & AI Delivery Partner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager - CRM and Performance Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work in marketing analytics. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in optimising marketing performance. This will help you stand out and demonstrate your ability to turn data into actionable decisions.
✨Tip Number 3
Stay on top of trends! Keep yourself updated with the latest in marketing analytics and performance marketing. Being knowledgeable about current tools and strategies can give you an edge during interviews.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, applying directly shows your enthusiasm and commitment to the position.
We think you need these skills to ace Senior Manager - CRM and Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Manager - CRM and Performance Marketing. Highlight your experience in marketing analytics and how you've optimised performance in previous roles. We want to see how you can make data-driven decisions!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've adjusted spend and channel mix based on performance in the past. We love a good story!
Showcase Your Data Skills: Since this role involves working closely with data, make sure to highlight your comfort level with data analysis and model outputs. We want to know how you've turned complex data into actionable insights that drove results.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at AI Connect | Data & AI Delivery Partner
✨Know Your Numbers
Make sure you brush up on key metrics and performance indicators relevant to CRM and marketing effectiveness. Be ready to discuss how you've used data to drive decisions in your previous roles. This shows that you can turn model outputs into actionable insights.
✨Showcase Your Analytical Skills
Prepare examples of how you've optimised marketing spend in the past. Talk about specific campaigns where you adjusted channel mix based on performance data. This will demonstrate your ability to react quickly and effectively to changing circumstances.
✨Understand the Brand
Do your homework on the household name brand you're interviewing for. Familiarise yourself with their marketing strategies and any recent campaigns. This will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company’s goals. Inquire about their current challenges in marketing performance or how they measure success. This not only shows your interest but also your strategic thinking.