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- Tasks: Optimise marketing performance and spend through data-driven decisions.
- Company: Join a household name brand in a dynamic, hybrid work environment.
- Benefits: Competitive salary, bonus, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and optimisation.
- Why this job: Make a real impact by turning insights into actionable marketing strategies.
- Qualifications: Experience in marketing analytics and a commercial mindset.
The predicted salary is between 70000 - 80000 £ per year.
AI Connect are partnering with a household name brand looking to hire a commercially focused Effectiveness Manager to optimise marketing performance and spend. This role sits internally, working closely with the Marketing Analytics leadership, taking outputs from external models and turning them into clear, actionable decisions. It’s less about building models, more about making them useful.
You’ll be:
- Interpreting model outputs and translating into action
- Adjusting spend and channel mix based on performance
- Designing and running tests to improve ROI
- Monitoring performance closely and reacting quickly
- Working with stakeholders to guide decision-making
We are looking for someone who:
- Has experience in marketing / performance analytics
- Is comfortable working with data and model outputs
- Thinks commercially, not just analytically
- Can turn insight into decisions and impact
- Is hands-on and happy owning optimisation
If you have the required skills and experience, then please apply for more details.
Marketing Effectiveness Manager employer: AI Connect | Data & AI Delivery Partner
Contact Detail:
AI Connect | Data & AI Delivery Partner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Effectiveness Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to marketing effectiveness. Think about how you can showcase your experience with data and turning insights into actionable decisions.
✨Tip Number 3
Showcase your hands-on approach! Be ready to discuss specific examples where you've optimised marketing performance or adjusted spend based on analytics. This will demonstrate your commercial thinking and impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Effectiveness Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Effectiveness Manager. Highlight your experience in marketing and performance analytics, and don’t forget to showcase how you've turned data insights into actionable decisions.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific examples of how you've optimised marketing performance in the past and how you can bring that expertise to us.
Showcase Your Commercial Mindset: We want to see that you think commercially, not just analytically. In your application, give examples of how you've adjusted spend and channel mix based on performance to drive ROI. This will show us you understand the bigger picture!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes it easier for us to keep track of all the amazing candidates like you!
How to prepare for a job interview at AI Connect | Data & AI Delivery Partner
✨Know Your Numbers
Make sure you brush up on your marketing performance metrics and analytics. Be ready to discuss how you've used data in past roles to drive decisions and optimise spend. This will show that you can translate model outputs into actionable insights.
✨Showcase Your Commercial Mindset
Prepare examples of how you've thought commercially in previous positions. Think about times when you adjusted strategies based on performance data. This will demonstrate that you’re not just an analyst, but someone who understands the bigger picture.
✨Be Ready to Discuss Testing Strategies
Since the role involves designing and running tests, come prepared with specific examples of tests you've conducted in the past. Talk about what you learned from them and how they improved ROI. This will highlight your hands-on approach to optimisation.
✨Engage with Stakeholders
Think about how you've worked with different teams to guide decision-making. Be ready to share experiences where you’ve collaborated with stakeholders to implement changes based on your insights. This shows you can communicate effectively and influence others.