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- Tasks: Lead marketing effectiveness strategy and drive investment decisions through insightful analysis.
- Company: Join a global retail consumer brand with a focus on innovation.
- Benefits: Competitive salary up to £90,000, remote work, and career development opportunities.
- Why this job: Shape marketing strategies that impact brand growth and financial success.
- Qualifications: Experience in marketing analytics and strategic budget allocation required.
- Other info: Collaborative environment with opportunities to influence C-suite decisions.
The predicted salary is between 72000 - 108000 £ per year.
Marketing Effectiveness & Investment Strategy Lead
Up to £90,000
Client Side
Remote (UK based)
AI Connect are partnering with a global retail consumer brand to hire a Marketing Effectiveness & Investment Strategy Lead.
This role sits at the intersection of strategy, finance, and marketing effectiveness focused on driving investment decisions through insight, not running hands-on models. You’ll take ownership of the organisation’s overall marketing effectiveness framework, translating outputs from MMM and other analytics partners into clear, commercially driven recommendations for senior stakeholders.
You’ll be the strategic voice guiding where and how marketing budgets are deployed, helping shape annual and quarterly investment plans, align priorities with Finance and Marketing leadership, and ultimately ensure marketing spend delivers both short-term returns and long-term brand growth.
Role responsibilities / experience required:
- Lead the development and evolution of the organisation’s marketing effectiveness framework.
- Oversee MMM and other measurement programmes (including 3rd parties), ensuring outputs are actionable and integrated into business planning.
- Build scenario models and diminishing returns curves to inform optimal spend allocation.
- Lead the annual marketing investment planning process, determining optimal budget distribution across channels, campaigns, and markets.
- Partner with Finance and marketing stakeholders to build commercial cases for major investment shifts.
- Design and oversee structured experimentation to validate new channels, strategies, and media mixes.
- Act as the conduit between Marketing, Finance, and Analytics functions.
- Translate complex insights into actionable, strategic recommendations.
- Influence investment decisions at C-suite level through data-led storytelling.
- Strong background in marketing analytics, econometrics/MMM, or media ROI modelling.
- Deep understanding of strategic budget allocation and scenario planning.
If you have the skills and experience, then please apply for more details.
Marketing Effectiveness & Investment Strategy Lead employer: AI Connect | Data & AI Delivery Partner
Contact Detail:
AI Connect | Data & AI Delivery Partner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Effectiveness & Investment Strategy Lead
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. We want you to be able to translate your experiences into compelling narratives that showcase your strategic thinking and marketing effectiveness expertise.
✨Tip Number 3
Research the company thoroughly before your interview. Understand their marketing strategies and investment priorities. This will help you tailor your insights and recommendations, showing that you’re the perfect fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Effectiveness & Investment Strategy Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Effectiveness & Investment Strategy Lead. Highlight your experience in marketing analytics and budget allocation, and don’t forget to sprinkle in some examples of how you've influenced investment decisions before!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific instances where you've driven marketing effectiveness or worked closely with finance and marketing teams to make impactful decisions.
Showcase Your Analytical Skills: Since this role is all about data-led storytelling, make sure to highlight your analytical skills. Talk about any experience you have with MMM or scenario planning, and how you've used insights to guide strategic recommendations in the past.
Apply Through Our Website: We want to hear from you! Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands.
How to prepare for a job interview at AI Connect | Data & AI Delivery Partner
✨Know Your Numbers
Make sure you brush up on your marketing analytics and econometrics knowledge. Be prepared to discuss how you've used data to drive investment decisions in the past. This role is all about translating complex insights into actionable recommendations, so having specific examples ready will show you're the right fit.
✨Understand the Business
Familiarise yourself with the company’s marketing effectiveness framework and their current strategies. Research their recent campaigns and financial performance. This will help you speak confidently about how you can contribute to their goals and align with their priorities.
✨Prepare for Scenario Planning Questions
Since this role involves building scenario models and determining optimal budget distribution, be ready to discuss your approach to scenario planning. Think of examples where you've successfully allocated budgets or tested new channels, and be prepared to explain your thought process.
✨Master the Art of Storytelling
As you'll need to influence investment decisions at the C-suite level, practice your data-led storytelling skills. Prepare to present a case study where you turned data insights into a compelling narrative that drove strategic decisions. This will demonstrate your ability to communicate effectively with senior stakeholders.