At a Glance
- Tasks: Lead marketing effectiveness strategy and drive investment decisions through insightful analysis.
- Company: Join a global retail consumer brand with a focus on innovation.
- Benefits: Competitive salary up to £90,000, remote work, and career development opportunities.
- Other info: Collaborative environment with opportunities to influence C-suite decisions.
- Why this job: Shape marketing strategies that impact brand growth and financial success.
- Qualifications: Experience in marketing analytics and strategic budget allocation required.
The predicted salary is between 72000 - 108000 £ per year.
Marketing Effectiveness & Investment Strategy Lead
Up to £90,000
Client Side
Remote (UK based)
AI Connect are partnering with a global retail consumer brand to hire a Marketing Effectiveness & Investment Strategy Lead.
This role sits at the intersection of strategy, finance, and marketing effectiveness focused on driving investment decisions through insight, not running hands-on models. You’ll take ownership of the organisation’s overall marketing effectiveness framework, translating outputs from MMM and other analytics partners into clear, commercially driven recommendations for senior stakeholders.
You’ll be the strategic voice guiding where and how marketing budgets are deployed, helping shape annual and quarterly investment plans, align priorities with Finance and Marketing leadership, and ultimately ensure marketing spend delivers both short-term returns and long-term brand growth.
Role responsibilities / experience required:
- Lead the development and evolution of the organisation’s marketing effectiveness framework.
- Oversee MMM and other measurement programmes (including 3rd parties), ensuring outputs are actionable and integrated into business planning.
- Build scenario models and diminishing returns curves to inform optimal spend allocation.
- Lead the annual marketing investment planning process, determining optimal budget distribution across channels, campaigns, and markets.
- Partner with Finance and marketing stakeholders to build commercial cases for major investment shifts.
- Design and oversee structured experimentation to validate new channels, strategies, and media mixes.
- Act as the conduit between Marketing, Finance, and Analytics functions.
- Translate complex insights into actionable, strategic recommendations.
- Influence investment decisions at C-suite level through data-led storytelling.
- Strong background in marketing analytics, econometrics/MMM, or media ROI modelling.
- Deep understanding of strategic budget allocation and scenario planning.
If you have the skills and experience, then please apply for more details.
Marketing Effectiveness & Investment Strategy Lead in Sheffield employer: AI Connect | Data & AI Delivery Partner
As a leading global retail consumer brand, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our remote working model allows for flexibility while providing employees with access to comprehensive growth opportunities, competitive salaries, and a commitment to professional development. Join us to make impactful decisions that drive our marketing effectiveness and investment strategies, all while enjoying the benefits of a supportive team environment.
Contact Details:
AI Connect | Data & AI Delivery Partner Recruitment Team
StudySmarter Expert Advice🤫
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