At a Glance
- Tasks: Lead marketing effectiveness strategy and drive investment decisions through insightful analysis.
- Company: Join a global retail consumer brand with a focus on innovation.
- Benefits: Competitive salary up to £90,000, remote work, and career development opportunities.
- Other info: Collaborative environment with opportunities to influence C-suite decisions.
- Why this job: Shape marketing strategies that impact brand growth and financial success.
- Qualifications: Experience in marketing analytics and strategic budget allocation required.
The predicted salary is between 54000 - 72000 € per year.
Marketing Effectiveness & Investment Strategy Lead
Up to £90,000
Client Side
Remote (UK based)
AI Connect are partnering with a global retail consumer brand to hire a Marketing Effectiveness & Investment Strategy Lead.
This role sits at the intersection of strategy, finance, and marketing effectiveness focused on driving investment decisions through insight, not running hands-on models. You’ll take ownership of the organisation’s overall marketing effectiveness framework, translating outputs from MMM and other analytics partners into clear, commercially driven recommendations for senior stakeholders.
You’ll be the strategic voice guiding where and how marketing budgets are deployed, helping shape annual and quarterly investment plans, align priorities with Finance and Marketing leadership, and ultimately ensure marketing spend delivers both short-term returns and long-term brand growth.
Role responsibilities / experience required:
- Lead the development and evolution of the organisation’s marketing effectiveness framework.
- Oversee MMM and other measurement programmes (including 3rd parties), ensuring outputs are actionable and integrated into business planning.
- Build scenario models and diminishing returns curves to inform optimal spend allocation.
- Lead the annual marketing investment planning process, determining optimal budget distribution across channels, campaigns, and markets.
- Partner with Finance and marketing stakeholders to build commercial cases for major investment shifts.
- Design and oversee structured experimentation to validate new channels, strategies, and media mixes.
- Act as the conduit between Marketing, Finance, and Analytics functions.
- Translate complex insights into actionable, strategic recommendations.
- Influence investment decisions at C-suite level through data-led storytelling.
- Strong background in marketing analytics, econometrics/MMM, or media ROI modelling.
- Deep understanding of strategic budget allocation and scenario planning.
If you have the skills and experience, then please apply for more details.
Marketing Effectiveness & Investment Strategy Lead in Leeds employer: AI Connect | Data & AI Delivery Partner
As a Marketing Effectiveness & Investment Strategy Lead at a global retail consumer brand, you will thrive in a dynamic and innovative work culture that prioritises collaboration and strategic thinking. The company offers competitive remuneration, flexible remote working options, and ample opportunities for professional growth, ensuring that you can make a meaningful impact while advancing your career. Join a forward-thinking team that values data-driven insights and empowers you to influence key investment decisions at the highest levels.
Contact Detail:
AI Connect | Data & AI Delivery Partner Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Effectiveness & Investment Strategy Lead in Leeds
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research the company’s marketing strategies and be ready to discuss how you can enhance their effectiveness. Show them you’re the perfect fit!
✨Tip Number 3
Practice your storytelling skills. When discussing your past experiences, frame them in a way that highlights your impact on marketing effectiveness and investment strategy. Make it relatable and engaging!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Effectiveness & Investment Strategy Lead in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Effectiveness & Investment Strategy Lead. Highlight your experience in marketing analytics and budget allocation, and don’t forget to sprinkle in some examples of how you've influenced investment decisions before!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific experiences that demonstrate your strategic thinking and ability to translate complex insights into actionable recommendations.
Showcase Your Analytical Skills:Since this role involves a lot of data-led decision making, make sure to highlight your analytical skills. Mention any tools or methodologies you’ve used, like MMM or econometrics, and how they’ve helped shape marketing strategies in your previous roles.
Apply Through Our Website:We want to hear from you! Make sure to apply through our website to ensure your application gets the attention it deserves. It’s the best way for us to keep track of all the amazing talent out there!
How to prepare for a job interview at AI Connect | Data & AI Delivery Partner
✨Know Your Numbers
Make sure you brush up on your marketing analytics and econometrics knowledge. Be prepared to discuss how you've used data to drive investment decisions in the past. This role is all about translating complex insights into actionable recommendations, so having specific examples ready will show you're the right fit.
✨Understand the Business
Research the company’s current marketing effectiveness framework and any recent campaigns they've run. Understanding their strategic priorities will help you align your answers with what they’re looking for. It’ll also give you a chance to ask insightful questions that demonstrate your interest in their business.
✨Prepare for Scenario Planning
Since this role involves building scenario models and determining optimal budget distribution, be ready to discuss your approach to scenario planning. Think of examples where you've successfully allocated budgets or tested new strategies, and be prepared to explain your thought process clearly.
✨Data-Led Storytelling
Practice how you would present data-led insights to C-suite stakeholders. Use storytelling techniques to make your points engaging and memorable. The ability to influence investment decisions at a high level is crucial, so showcasing your communication skills will set you apart from other candidates.
