Marketing Analyst in Livingston

Digital Marketing Analyst – Edinburgh (Hybrid)

Competitive Salary + Bonus

AI Connect are partnering with an established international brand to help them hire a Digital Marketing Analyst. You’ll work across paid, owned, and earned digital media channels — helping the marketing team understand audiences better and drive smarter, more impactful campaign decisions.

What You’ll Do

• Analyse performance across digital media channels including paid social, display, programmatic, SEO, and owned web platforms.
• Use tools such as Meta’s reporting suite, GA4, Google Ads, and Campaign Manager 360 to measure and optimise campaign performance.
• Interpret audience behaviour and key demographic trends to advise on targeting, creative, and channel strategies.
• Present actionable insights to marketing teams and senior stakeholders, influencing future campaign strategy and investment decisions.
• Develop clear reporting frameworks and automated dashboards to make performance insights accessible and transparent.

Key Skills & Experience

• Experience with digital analytics tools (GA4, Meta reporting, Google Ads, Campaign Manager 360) and a solid understanding of marketing channels and attribution.
• Proven ability to analyse campaign data, identify trends, and translate findings into clear strategic recommendations.
• Excellent communication and presentation skills — confident engaging with non-technical stakeholders.
• Experience with SQL and data visualisation tools such as Tableau or Power BI is highly advantageous.
• A proactive mindset — you enjoy turning numbers into stories that drive marketing success.