Revised Qualifications & Skills
- UK In-Country Student Recruitment Expertise: Proven experience recruiting international students who are already studying or living in the UK, including students seeking progression, further study, course changes, university transfers, or postgraduate opportunities.
- Home Student Recruitment: Experience advising and recruiting UK home students for undergraduate, postgraduate and other higher-education programmes, with an understanding of their different admissions journey, funding considerations and decision-making process.
- Strong Knowledge of UK Progression Pathways: Ability to advise students across key progression routes, including Foundation/IY1 → Bachelor's, HND/Level 5 → Top-up, Bachelor's → Master's, Master's → MRes/second Master's, and postgraduate → DBA/PhD.
- UK Higher Education Expertise: Strong knowledge of UK universities, entry requirements, intakes, course options, tuition fees, scholarships, application procedures and admissions processes.
- Student Conversion & Sales Skills: Demonstrable ability to convert enquiries into consultations, applications, offers and ultimately enrolments while maintaining an ethical, student-centred approach.
- Lead Management: Ability to respond quickly and professionally to new enquiries from website leads, walk-ins, telephone, WhatsApp, social media, referrals and university campaigns, with disciplined follow-up until conversion or closure.
- Consultative Counselling: Strong ability to understand a student's academic background, career objectives, finances, location preferences and progression needs before recommending appropriate universities and courses.
- UK-Based International Student Knowledge: Understanding of the particular needs of international students already in the UK, including progression, course changes, university transfers, second Master's/MRes opportunities, research programmes and further-study options.
- UKVI & Compliance Awareness: Good working knowledge of the UK Student Route, Graduate Route and academic progression considerations. The consultant must provide accurate general guidance while recognising when a case requires specialist immigration advice and must never guarantee CAS, visa or admission outcomes.
- Application & Documentation Management: Ability to assess academic documents, English-language evidence, personal statements, references and other application materials and manage cases accurately from initial assessment through enrolment.
- CRM & Pipeline Management: Strong experience using CRM systems to record enquiries, activities, follow-ups, application stages, offers, deposits and enrolments. Every lead should have a clear status and next action.
- Target-Driven Performance: Comfortable working against individual and team KPIs covering consultations, applications, offers, deposits, enrolments, conversion rates and response/follow-up performance.
- Relationship & Referral Development: Ability to build relationships with existing students, alumni, universities, student societies, colleges and community networks to generate referrals and strengthen AHZ's UK recruitment pipeline.
- Events & Outreach: Confident representing AHZ at university fairs, open days, student events, seminars, webinars and local outreach activities and delivering presentations to prospective students.
- Excellent Communication: Outstanding written and verbal English, with the confidence to communicate professionally with students, parents, universities and internal teams. Additional languages relevant to the UK's international student communities would be advantageous.
- Customer Service & Student Experience: Strong commitment to providing professional, transparent and responsive support throughout the student journey and maintaining high levels of student satisfaction.
- Commercial Awareness: Ability to understand recruitment priorities, university partner requirements, intake deadlines and market opportunities and proactively identify ways of increasing enrolments.
- Digital Recruitment Skills: Comfortable using WhatsApp, telephone, email, video consultations, social media and other digital channels to engage and convert prospective students.
- Organisation & Ownership: Ability to manage a substantial portfolio of students simultaneously, prioritise high-intent cases, meet deadlines and take personal ownership of outcomes.
- Team Leadership: As a senior consultant, ability to support and mentor junior consultants, share best practice, review difficult cases and contribute to improving the UK office's conversion performance.
- Education & Experience: Bachelor's degree required; Master's degree desirable. Ideally 3–5+ years' experience in UK higher-education student recruitment, admissions or education consultancy, with demonstrable success in converting students into UK university enrolments.
Key emphasis for AHZ UK
I would position the role around three core responsibilities:
1. UK-based international student progression — identifying students already in the UK who need their next academic step.
2. UK home student recruitment — building a stronger domestic recruitment channel rather than relying exclusively on international recruitment.
3. Enquiry-to-enrolment conversion — this should be a genuinely commercial senior consultant role, where success is measured by qualified enquiries, applications, offers, deposits and actual enrolments, rather than simply the number of students counselled.
This also fits well with positioning AHZ's UK operation around progression and further study, which gives the UK team a much clearer proposition than competing only for students applying to the UK from overseas.
