At a Glance
- Tasks: Lead the strategy for in-store communications and create impactful shopping experiences.
- Company: Join Food Lion, where associates are valued and careers thrive.
- Benefits: Enjoy a fulfilling work experience with opportunities for growth and development.
- Other info: Collaborative environment with a focus on innovation and brand messaging.
- Why this job: Make a real difference in customer experiences while working with a dynamic team.
- Qualifications: Bachelor’s degree in marketing/communications and retail experience required.
The predicted salary is between 50000 - 60000 € per year.
At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
Position Summary
Responsible for developing and managing an in-store experience and communication strategy which embraces an omni-channel mindset while aligning with and delivering upon our Brand, strategy and culture. Leads the vision and strategy of in-store décor, seasonal/thematic signage, price perception and other specific in-store communication to effectively deliver an easy and impactful shopping experience for the customer. Responsible for the development of an in-store communication hierarchy that allows for effective communication of business building initiatives. Build strong partnerships with Category, Merchandising, Retail and others to achieve an aligned, collaborative approach to in-store communications. Responsible for leading a team to create innovative in-store sign solutions and the printing/distribution of such solutions, both on-site and through third party vendors, to optimize effectiveness and efficiencies.
Principle duties and responsibilities
- Leads the 3-year vision, strategy and execution of our in-store communications platform in support of Food Lion's business objectives to deliver consistent and clear brand messaging customer message that will meet our strategic goals.
- Collaborates with merchandising to gain a holistic understanding of the commercial plan and is a leadership partner in bringing that plan to life in-store, ensuring a correct balance which allows for an easy-to-shop in-store experience with clear customer communication.
- Oversee the development of marketing signage, inclusive of seasonal/thematic signage, price perception, etc. which embraces an omni-channel mindset and inspires the customer to build her basket with the Brand.
- Oversee the management of all print services, including the on-site Food Lion print and sign shop as well as external print vendors.
- Directs and manages the external décor agency. Articulates strategies and delivers décor and signage presentations to the senior leadership team.
- Overseas the omnichannel remodel décor strategy for future market launches.
- Oversee the creative services budget, estimated at $4-5M annually.
Basic Qualification
- Bachelor’s degree in marketing and/or communications
- Retail experience
Preferred qualification
- Experience with marketing/brand management in a retail environment
- Experience with the use of and knowledge of the importance of Brand Style Guides
Education
- BA/BS in Marketing/Advertising
Experience
- Minimum 5 years related experience
- 5+ years management experience
Skills and abilities
- Excellent oral and written communication skills
- Microsoft Office – Word, PowerPoint, and Excel in a PC environment
- Local and regional store travel as needed
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.
Mgr III In-Store Comms in Salisbury employer: Ahold Delhaize
At Food Lion, we prioritise our associates as the cornerstone of our success, fostering a vibrant work culture that encourages professional growth and innovation. With a commitment to meaningful careers, we offer extensive training and development opportunities, ensuring that every team member can thrive in their role while contributing to an impactful shopping experience for our customers. Located in a dynamic retail environment, our team enjoys a collaborative atmosphere where creativity is celebrated and performance is rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Mgr III In-Store Comms in Salisbury
✨Tip Number 1
Network like a pro! Reach out to current or former Food Lion associates on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by understanding Food Lion's brand and values. Think about how your experience aligns with their mission. We want you to show them you're not just a fit, but the perfect fit!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Get comfortable talking about your past experiences and how they relate to the role of Mgr III In-Store Comms. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Food Lion team. Let’s get you that job!
We think you need these skills to ace Mgr III In-Store Comms in Salisbury
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in marketing and communications, especially in a retail environment. We want to see how your skills align with our vision for in-store communications!
Showcase Your Creativity:Since this role involves developing innovative in-store sign solutions, don’t hesitate to share examples of your past work or projects that demonstrate your creative flair. We love seeing how you think outside the box!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to convey your ideas and experiences, as strong communication skills are key for this position. We appreciate clarity!
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Ahold Delhaize
✨Know Your Brand Inside Out
Before the interview, dive deep into Food Lion's brand values and communication strategies. Understand their omni-channel approach and how it aligns with customer experience. This will help you articulate how your vision can enhance their in-store communications.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in previous roles. Highlight your experience in managing projects and collaborating with different departments. Be ready to discuss how you can inspire and guide a team to create innovative in-store solutions.
✨Bring Your Creative Ideas
Think about some fresh ideas for in-store signage and décor that could resonate with customers. Presenting innovative concepts during the interview shows your proactive approach and understanding of the role's creative demands.
✨Ask Insightful Questions
Prepare thoughtful questions about Food Lion's current in-store communication strategies and future goals. This not only demonstrates your interest but also gives you a chance to showcase your strategic thinking and how you can contribute to their objectives.
