At a Glance
- Tasks: Lead media planning across digital and traditional channels to drive impactful marketing strategies.
- Company: Join Food Lion, where associates are valued and careers thrive.
- Benefits: Enjoy a fulfilling work experience with opportunities for professional development.
- Other info: Collaborate with a creative team and mentor a social media specialist.
- Why this job: Make a real impact in a dynamic environment while managing a multi-million dollar budget.
- Qualifications: 8+ years in media, strong relationship-building skills, and expertise in media analytics.
The predicted salary is between 60000 - 80000 € per year.
At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
Position Summary
The Media Manager is responsible for leading the annual media planning across Digital and Traditional properties in a way that translates the marketing strategy into a cohesive media strategy and aligns with the brand’s marketing objectives. This role acts as the Media Subject Matter Expert for both annual and initiative-based plans and is accountable for driving strategy-driven, impactful plans that advance iROAS/iROI, new customer acquisition, loyalty, and competitive advantage. The position is the day-to-day liaison with the assigned media agency to ensure plans are developed and executed flawlessly within the allocated $30–$40M budget, while actively championing experimentation with new media formats to deepen shopper connection. The role maintains knowledge of the competitive media landscape, tracks share of voice and competitor spend, and flags any drops in SOV or substantial increases in competitor activity to inform strategy adjustments.
Principle duties and responsibilities
- Owns the media plan development and deployment for all media channels, inclusive of Linear TV, audio, Out-of-Home, Connected TV, OLV, Display, Social, Paid Search, Affiliate, and test & learn opportunities.
- Responsible for ensuring performance goals are met or exceeded via media metrics & incrementality.
- Plan and effectively manage a $30 – $35M annual media budget providing monthly forecast updates to Finance.
- Provide/recommend increases/decreases in spending where appropriate to take advantage of opportunities as they occur and to achieve business performance.
- Manage media agency partner to develop strategy plans within set budget and offer up innovative ideas and value adds for the Brand.
- Ensure rigorous performance analysis is conducted on all media channels to optimize the media mix by channel.
- Be a subject matter expert on all media channels and be an active member of the Integrated Planning Process meetings.
- Responsible for the deployment of all media channels and ensure cross-functional partners complete the necessary work to deliver on time, on strategy plans.
- Lead through a continuous improvement mindset by setting strong goals and feedback sessions and apply learnings to media plans.
- Stay current on media trends and create test & learn plans to continually optimize plans.
- Lead, mentor, and develop one social media specialist by setting clear goals and accountability for performance.
- Collaborate with NFR on contract negotiations with selected media partner to provide optimized fee structure and value.
Basic Qualification
- 8+ years of experience in a media agency or client-side marketing team. Traditional and Digital experience a plus.
- Experience in effectively managing multi-million-dollar media budgets.
- Experience in utilizing media analytics to inform optimal plans.
Education
- Bachelor’s degree or equivalent experience.
Skills and abilities
- Expertise in developing a wide range of marketing plans in a dynamic environment.
- Strong relationship-building skills.
- Highly proficient in Microsoft Office Suite, including Excel and PowerPoint.
- Strong understanding of media analytics.
- Solid understanding of the technical needs behind digital marketing channels.
- Solid understanding of all emerging trends in the media industry.
- Strong ability to convert strategic plans into execution of tactics.
- Excellent oral and written communication & presentation skills.
- Strong communication and people leadership skills.
- Creative thinking.
- Critical thinking.
- Travel: 10% or as needed.
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law. If you have a disability and require assistance in the application process, please contact our Recruiting Department at recruiting@foodlion.com.
Manager Media in Salisbury employer: Ahold Delhaize
At Food Lion, we prioritise our associates as our greatest asset, fostering a work environment that is both fulfilling and rewarding. As a Media Manager, you will benefit from a culture of continuous professional development, with ample opportunities for on-the-job learning and mentorship, all while managing a significant media budget to drive impactful marketing strategies. Our commitment to diversity and inclusion ensures that every associate feels valued and empowered to contribute to our collective success.
StudySmarter Expert Advice🤫
We think this is how you could land Manager Media in Salisbury
✨Tip Number 1
Network like a pro! Reach out to your connections in the media industry and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Prepare for interviews by researching Food Lion's media strategies and recent campaigns. Show us that you’re not just another candidate; demonstrate your passion for their brand and how you can contribute to their success.
✨Tip Number 3
Practice your pitch! Be ready to discuss your experience managing multi-million-dollar budgets and how you've used media analytics to drive results. We want to hear about your successes and how you can bring that expertise to Food Lion.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining the Food Lion team.
We think you need these skills to ace Manager Media in Salisbury
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Media Manager role. Highlight your experience with media planning and budget management, and show how your skills align with Food Lion's marketing objectives.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven results in previous roles. Use metrics to demonstrate your impact, especially when it comes to managing multi-million-dollar budgets.
Be Authentic:Let your personality shine through in your application. Food Lion values meaningful careers, so share what motivates you and how you can contribute to their team culture.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves!
How to prepare for a job interview at Ahold Delhaize
✨Know Your Media Landscape
Before the interview, dive deep into the current media trends and the competitive landscape. Familiarise yourself with Food Lion's media strategies and how they align with their marketing objectives. This will show your potential employer that you’re not just knowledgeable but also genuinely interested in their brand.
✨Showcase Your Budget Management Skills
Be prepared to discuss your experience managing multi-million-dollar media budgets. Bring specific examples of how you've optimised spending and achieved performance goals. This will demonstrate your capability to handle the $30–$40M budget effectively.
✨Highlight Your Analytical Expertise
Since the role requires a strong understanding of media analytics, come ready to discuss how you've used data to inform your media plans. Share examples of how your analytical skills have led to successful campaigns or adjustments in strategy.
✨Demonstrate Leadership and Collaboration
As a Media Manager, you'll need to lead and mentor others. Prepare to talk about your leadership style and how you've successfully collaborated with cross-functional teams. Highlight any experiences where you’ve set clear goals and driven performance through effective communication.
