At a Glance
- Tasks: Create and execute digital marketing strategies for eCommerce platforms to enhance customer engagement.
- Company: Join Food Lion, a company that values its associates and fosters meaningful careers.
- Benefits: Enjoy a fulfilling work experience with opportunities for professional development and growth.
- Other info: Collaborate with diverse teams and enjoy a dynamic work culture.
- Why this job: Make an impact in a fast-paced retail environment while optimising online presence.
- Qualifications: 1-3 years in digital marketing; strong communication and analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
This role is for a strategic marketing professional who will support the creation and execution of digital engagement and eCommerce marketing plans for Food Lion, including but not limited to awareness and conversion campaigns to drive forward customer loyalty and share of wallet. The individual in this position will assist in developing marketing strategies that integrate seamlessly across web, app, and eCommerce platforms, ensuring a cohesive and engaging experience for customers. They will contribute to the evolution of the web and app platforms, working to enhance site experiences that boost customer engagement and satisfaction. Their knowledge in eCommerce marketing will be crucial for supporting growth and optimizing Food Lion’s online presence. As a key team player, this individual will collaborate with various teams to ensure that marketing efforts align with the company’s overall goals, maintaining consistency across web and app experiences. They will also monitor market trends and customer behavior, using these insights to help refine and improve marketing strategies continuously. This role requires a proactive, data-driven marketer with a background in omni-channel marketing and a demonstrated ability to contribute to results in a dynamic retail environment.
Principle duties and responsibilities
- Assist in creating and executing strategic marketing plans that support the omnichannel customer journey from acquisition and conversion to retention.
- Drive forward eCommerce marketing efforts, generating growth and optimizing Food Lion’s online presence across web, app and eCommerce platforms.
- Collaborate with various teams to align marketing strategies with overall company goals, ensuring consistency across digital platforms.
- Cascade eCommerce marketing and business strategies to key ADUSA partners.
- Track and report eCommerce strategic campaign performance vs. channel and business KPIs.
- Enhance web and app platforms to improve site experiences, boosting customer engagement and satisfaction.
- Oversee the execution of eCommerce-specific digital discounts and promotions to drive sales and support various business initiatives.
- Monitor market trends and customer behavior, using insights to refine and improve marketing strategies.
- Contribute to omni-channel marketing initiatives, delivering results in a fast-paced retail environment.
Basic Qualification
- 1-3 years of experience in digital marketing for a retail or consumer-facing brand.
- Familiarity with creating and implementing marketing plans in a fast-paced environment.
- Basic knowledge of digital platforms, including website and app management, and improving user experience.
- Understanding of data analytics and the ability to interpret results.
- Experience supporting promotions from concept to execution.
- Good relationship-building and communication skills.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
Preferred Qualification
- 3-5 years of experience in retail, merchandising, or marketing.
- Experience in supporting a team with development and management tasks.
- Proven ability to assist in creating digital marketing plans that align with brand strategy and meet set KPIs.
Education
- Bachelor’s degree.
Experience
- Support the creation and execution of digital marketing strategies across web, app, and eCommerce platforms, ensuring a cohesive and engaging customer experience.
- Proficient in optimizing web and app platforms to improve site experiences, driving customer engagement and satisfaction.
- Assist in evolving web and app platforms by enhancing site experiences, aiming to increase customer engagement and satisfaction.
- Play a key role in optimizing Food Lion’s online presence by leveraging eCommerce marketing expertise to drive growth and performance.
- Collaborate with cross-functional teams to align digital marketing efforts with overall company goals, ensuring consistency across all digital touchpoints.
- Analyze market trends and customer behavior, using insights to continuously refine and improve digital marketing strategies for better outcomes.
- Contribute to omni-channel marketing initiatives, delivering measurable results in a fast-paced retail environment by applying a data-driven approach.
Skills and Abilities
- Strong ability to create and execute digital marketing strategies that enhance customer experiences across web, app, and eCommerce platforms.
- Expertise in leveraging eCommerce marketing techniques to boost online presence and drive business growth.
- Effective in collaborating with cross-functional teams to align digital marketing strategies with overall company goals for consistent brand messaging.
- Skilled in analyzing market trends and customer behavior, with the ability to use data insights to refine and improve marketing strategies.
- Adept at applying a data-driven approach to omni-channel marketing initiatives, ensuring measurable results in a dynamic retail environment.
- Excellent track record in digital marketing in a broad range of digital channels (paid search, social media, SEO and content marketing).
- Expertise in developing a wide range of marketing plans in a dynamic environment.
- Demonstrated the ability to manage, develop and gain alignment with both internal and external cross functional teams.
- Experience in managing a promotion from the ideation.
- Strong communication and relationship-building skills.
- Excellent project management skills.
- Critical and creative thinking and problem solving.
- Requires 10% travel.
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law. If you have a disability and require assistance in the application process, please contact our Recruiting Department at recruiting@foodlion.com.
Ecommerce Marketing Strategy Specialist in Salisbury employer: Ahold Delhaize
At Food Lion, we prioritise our associates as our greatest asset, fostering a vibrant work culture that encourages professional growth and meaningful careers. Our commitment to on-the-job learning and performance recognition ensures that every team member can thrive in their role, particularly in the dynamic field of eCommerce marketing. Located in a supportive environment, we offer unique opportunities for collaboration and innovation, making Food Lion an exceptional place to build a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Marketing Strategy Specialist in Salisbury
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Ahold Delhaize are looking for when hiring for a Ecommerce Marketing Strategy Specialist.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Ahold Delhaize for the Ecommerce Marketing Strategy Specialist, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Ahold Delhaize as a Ecommerce Marketing Strategy Specialist, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Ahold Delhaize’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Marketing Strategy Specialist.
We think you need these skills to ace Ecommerce Marketing Strategy Specialist in Salisbury
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Ahold Delhaize, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Ahold Delhaize's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Ahold Delhaize. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Ahold Delhaize
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Ahold Delhaize uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Ahold Delhaize. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
