At a Glance
- Tasks: Lead strategic marketing initiatives to drive global growth and connect with diverse markets.
- Company: Join Alfred H Knight, a leader in the TIC sector, based in Liverpool.
- Benefits: Competitive salary, pension, life assurance, and a supportive work environment.
- Other info: Opportunity for professional growth and a commitment to diversity and inclusion.
- Why this job: Shape the future of marketing in a dynamic, hybrid workplace with real impact.
- Qualifications: Degree in Marketing or Digital Marketing; B2B experience preferred.
The predicted salary is between 60000 - 80000 £ per year.
Alfred H Knight has an exciting opportunity for a Senior Marketing Manager to join our team at our Head Office in Prescot, Liverpool. This is a newly created, high-impact role designed for a strategic leader ready to shape the future of our rapid global growth and secure AHK’s position as a leading partner in the global marketplace.
As we continue to grow internationally, we are seeking a commercial marketing leader to lead our External Marketing Team, who will report to the Head of Marketing & Communications. This isn't just about managing a function; it’s about taking the function to the next level, building an outward-facing engine that connects AHK’s deep technical expertise with global markets to drive new business and inspire our customers. We offer a dynamic, hybrid working environment that provides the perfect balance of collaboration and flexibility.
Why join us?
- Strategic Influence: You will lead the definition and communication of external marketing strategies, ensuring they align with our global commercial objectives across all our business streams.
- Drive Global Growth: You will own the strategic direction of key campaigns, ensuring a predictable, scalable flow of high-quality leads into our pipeline.
- Operational Excellence: You will own the process of connecting strategy to execution, utilising your autonomy to ensure maximum operational efficiency and achievement of key business results.
- Tangible Results: You will see the direct impact of your work through clear visibility of marketing’s contribution to revenue growth.
- Empower a Talented Team: You will mentor and develop a dedicated team, fostering a culture of professional growth and continuous improvement.
DO YOU HAVE WHAT IT TAKES?
To be successful at Alfred H Knight you will need to display the following:
REQUIRED KNOWLEDGE AND WORK EXPERIENCE
- Essential
- Strategic Growth: Ability to translate high-level business objectives into clear, scoped marketing requirements for execution, and deliver results.
- Commercial Execution: Proven experience driving campaign delivery across digital, events, and partnerships to meet commercial goals.
- Sales Enablement: Expertise in ensuring alignment with business development teams and delivering the leads (MQLs) necessary to drive pipeline growth.
- Operational Governance: Experience establishing operational rigour, including budget management and process compliance.
Required Competencies
- Leadership: Strong mentoring skills with a passion for developing team members and supporting their professional growth.
- Data & Digital Proficiency: High level of precision in data analysis, reporting, and digital marketing expertise.
- Stakeholder Management: Excellent communication skills with the ability to influence and build strong relationships across internal departments.
- Resource Allocation: Strong time management skills and the ability to allocate resources effectively in a fast-paced environment.
- CRM and Marketing Automation: Expertise in leveraging CRM (Zoho) systems for lead generation management, sales performance reporting, and implementing workflow automation to drive efficiency across the customer journey.
Required Work Experience
- Substantial B2B marketing experience, preferably within a TIC (Testing, Inspection, Certification) company or related sectors like Metals & Minerals, Mining, Engineering or Life Sciences.
- Experience working for a complex, matrixed organisation.
- Proven experience in effectively managing and leading a team of marketing professionals.
- A demonstrable track record of delivering measurable demand generation and new market entry success.
- Experience managing the complete customer journey with a focus on strategic lifecycle marketing.
REQUIRED QUALIFICATIONS
- Degree level or equivalent qualification in Marketing or Digital Marketing.
- A project management qualification is desirable.
REQUIRED LANGUAGES
- Additional language skills, particularly Spanish, would be advantageous.
Some domestic and international travel may be required.
BENEFITS
We are offering an excellent opportunity with a salary and benefits package to match, including pension, life assurance and an employee assistance programme. Alfred H Knight is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Senior Marketing Manager in Liverpool employer: AHK Group Ltd
Alfred H Knight is an exceptional employer, offering a dynamic and hybrid working environment that fosters collaboration and flexibility. As a Senior Marketing Manager, you will have the opportunity to lead strategic initiatives that drive global growth while mentoring a talented team in a culture of professional development. With a strong commitment to diversity and inclusion, along with a competitive salary and benefits package, AHK provides a rewarding workplace for those seeking meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Liverpool
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for a Senior Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise and engage with relevant content. Join groups related to marketing and participate in discussions to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its market position. Be ready to discuss how your strategic growth experience aligns with their goals, especially in driving global growth and operational excellence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Alfred H Knight.
We think you need these skills to ace Senior Marketing Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your strategic growth experience and any relevant B2B marketing achievements that align with AHK's goals.
Craft a Compelling Cover Letter:Use your cover letter to showcase your passion for marketing and how you can drive global growth at AHK. Share specific examples of past successes that demonstrate your ability to lead and inspire a team.
Showcase Your Data Skills:Since data proficiency is key, mention any tools or systems you've used for data analysis and reporting. This will show us that you can leverage insights to drive marketing strategies effectively.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on board with AHK!
How to prepare for a job interview at AHK Group Ltd
✨Know Your Stuff
Before the interview, dive deep into Alfred H Knight's mission and values. Understand their market position and recent campaigns. This will help you articulate how your strategic vision aligns with their goals.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your mentoring approach and how you've fostered professional growth within your team. This is crucial for a role that emphasises empowering others.
✨Demonstrate Commercial Acumen
Be ready to discuss specific campaigns you've driven that resulted in measurable success. Use data to back up your claims, showing how your efforts have directly contributed to revenue growth and lead generation.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's future marketing strategies and how they measure success. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
