Sales/marketing manager - Leidinggevende

Reporting to the Partnerships Director, you’ll be joining us at an exciting time as we have set our new marketing plan and implemented HubSpot. You’ll have a real opportunity to shape how we tell stories and build our network to increase our impact.

We are looking for a results-driven Marketing Manager to plan, deliver and optimise integrated marketing campaigns that drive brand awareness, engagement and pipeline growth. This role will own campaign execution end-to-end, from content creation through to performance analysis. You will make full use of HubSpot, our website, social media channels, PR and our thought leadership activities.

Our ideal candidate is both creative and analytical: someone who enjoys crafting compelling content, running multi-channel campaigns and using data to continuously improve results.

• Plan and deliver integrated marketing campaigns aligned to commercial and brand objectives.
• Coordinate activity across HubSpot, the website, social media platforms and PR.
• Content Creation

• Draft and edit high-quality marketing content including blogs, landing pages, emails, social posts and campaign assets.
• Develop thought leadership content such as articles, whitepapers and case studies.
• Ensure all content is on-brand, audience focused and aligned with our growth strategy.

• Build and manage campaigns using HubSpot, including email marketing, workflows, forms and landing pages.
• Work with the wider team to maintain clean data and contact lists to support targeted campaign delivery.

• Work with internal teams to publish website and social media content, owning the marketing content calendar.
• Brand guardianship and development of our brand guidelines and communications guidance for our team.
• Actively network to promote the work we do and build our reputation among key forums in our priority sectors.

• High levels of data analysis and management to support reporting requirements in line with data regulations.
• Implementation of tools and resources to monitor ROI of marketing.

Proven experience (3 years+) of planning, executing and evaluating integrated marketing campaigns across multiple channels. Experience of working with clients, demonstrating your ability to understand a client’s needs and how to provide excellent client service through marketing activity. Direct experience of running campaigns through CRM platforms (we use HubSpot and Dynamics). Strong data analysis skills, including campaign performance tracking and reporting. An ability to adapt communications to work with a variety of audiences including clients, stakeholders, schools and young people. Experience in B2B Marketing.

Working hours – a standard full-time week is 37.5 hours. The role is based in Leeds, however, there could be travel across the UK. This could include overnight stays as required (with reasonable notice provided). There is a requirement to be in the office a minimum of 2-3 days per week. Beyond this, flexible working and other arrangements are happily considered.

As we work with young people, all staff are required to undertake a Criminal Record Bureau/DBS check upon joining, and the checks are repeated throughout your employment. That means we recognise the importance of our team reflecting the communities we serve, so we welcome and encourage candidates from all backgrounds for this role.