Consumer Marketing Manager

Overview

We are looking for an experienced Consumer Marketing Manager to join our award-winning marketing team to support the delivery of market-leading, customer-centric food and farming campaigns. This role is offered on a hybrid basis, two days from our HQ in Coventry and the remainder working remotely from home. At the Agriculture and Horticulture Development Board (AHDB), we inspire British farmers, growers and industry to succeed in a rapidly changing world. So, by working for AHDB, you won\’t just be helping farmers sell their food to consumers, you\’ll be helping shape the future of sustainable food production and leaving a legacy for the next generation. We are looking for an enthusiastic individual with strong marketing expertise who can demonstrate the successful management and delivery of campaigns and ultimately achieve improved levels of engagement and satisfaction. A thorough understanding of digital marketing and an interest in food or British agriculture is essential.

As Marketing Manager, you\\\’ll play a pivotal role in the execution, optimisation and monitoring of multi-channel campaigns and regular communication programmes. Our business to consumer campaign work covers a broad range of media, including TV, social, digital, press and in-store/ supermarket POS. Examples of this can be found here: https://ahdb.org.uk/marketing

Responsibilities

• Manage the development, delivery and evaluation of specific marketing activities with full responsibility for defined areas of large-scale campaigns and/or the entirety of a small-scale campaign
• Manage various digital campaigns and workstreams, including effective website, search and social media marketing, as well as influencer and content marketing
• Contribute to the development, and support the delivery of strategic plans to drive consumer demand for British products
• Establish effective objectives and targets for defined marketing activities
• Embrace partnership working both internally and externally to help drive greater efficiencies, leverage additional resource and reduce duplication in the marketplace
• Contribute to the development of a single AHDB marketing calendar (rolling 12 month), ensuring opportunities for synergy across sectors and with external partners are maximised
• Evaluate marketing activities to ensure best use of levy, making recommendations for improvement as appropriate
• Establish and maintain a good understanding of the target audience and marketplace, identifying and developing tactics to exploit existing and new market opportunities
• Manage relationships with external agencies and suppliers to ensure optimal effectiveness and efficiency
• Line management may also be a requirement of the role

Qualifications

• Experienced marketeer (preferably B2C), with a thorough understanding of digital marketing
• Competent in managing and delivering social media campaigns
• Experience of briefing and working with external agencies
• Excellent project management and organisational skills
• Good customer service, negotiating and influencing skills with evidence of effective partnership working, ideally with an understanding of stakeholder dynamics
• Confident communication skills
• Previous experience of supervising and developing colleagues preferred, although not essential

Benefits

• 35 hours per week, to include hybrid working
• 33 days of annual leave plus one privilege day (inclusive of bank holidays)
• Life assurance cover (4x salary)
• A market-leading defined contribution pension scheme with Legal & General
• Enhanced pay of 20 weeks for maternity, adoption and shared parental leave, subject to length of service
• Comprehensive Employee Assistance Programme
• Excellent training and development opportunities and an agreed development plan
• Recognition awards throughout the year
• Access to the Government\’s tax-free childcare scheme
• Reward Gateway membership – this gives you a huge number of online discounts and savings