Area Sales Manager – Groundcare Equipment – North West England - £60,000 OTE + Company Vehicle
Area Sales Manager – Groundcare Equipment – North West England - £60,000 OTE + Company Vehicle

Area Sales Manager – Groundcare Equipment – North West England - £60,000 OTE + Company Vehicle

Chester Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage sales for groundcare equipment in North West England, visiting clients and conducting demos.
  • Company: Join a trusted supplier known for top-notch machinery and exceptional customer service.
  • Benefits: Enjoy a competitive salary, company vehicle, hybrid work, and ongoing training.
  • Why this job: Be part of a supportive team with opportunities for career growth in a dynamic industry.
  • Qualifications: Sales experience in related sectors and strong communication skills are essential.
  • Other info: Flexible working environment with a focus on personal development and client relationships.

The predicted salary is between 36000 - 60000 £ per year.

Area Sales Manager
Area Sales Manager – Groundcare Equipment – North West England – £60,000 OTE + Company Vehicle

The Job:
An established and respected supplier of groundscare and turf management equipment is looking to appoint an experienced Area Sales Manager to cover a well-developed territory in the North West of England. Selling into the amenity and turf care sectors, this hybrid role offers a mix of field-based sales visits and occasional depot-based work.

Key responsibilities include:
– Managing and expanding sales across a strong and loyal customer base
– Selling into golf courses, football clubs, councils, landscapers, contractors, private estates, and schools
– Conducting on-site machinery demonstrations and supporting equipment trials
– Identifying opportunities for upselling and cross-selling across the full machinery range
– Maintaining accurate CRM records and sales performance reports
– Representing the company at relevant trade shows, exhibitions, and industry events

The Company:
A trusted name in the groundscare and turfcare industry, this business supplies leading machinery brands and has a long-standing reputation for technical support and customer service. Their North West operation is well established, and they provide their team with the tools, training, and support to succeed in a highly consultative sales environment.

The Candidate:
– Proven sales experience in groundscare, turfcare, amenity, agricultural, or machinery sectors
– Excellent communication skills and a consultative sales approach
– Strong relationship-building ability with new and existing clients
– Self-motivated, commercially driven, and able to manage a field-based schedule
– Knowledge of turf management, professional grounds maintenance, or machinery is highly advantageous
– Full UK driving licence essential

The Package
– £40,000 – £60,000 OTE, depending on experience and performance
– Company vehicle provided
– Hybrid working – flexible field-based role with depot support
– Ongoing technical and product training
– Supportive team environment within a customer-focused and growing business
– Long-term career development opportunities

Please email your CV to Chris Brown, Senior Delivery Recruitment Consultant, CBrown@agriRS.co.uk.

Keep up-to-date with the latest opportunities from Agricultural Recruitment Specialists by registering on our website: www.agriRS.com and following us on LinkedIn, Instagram, Facebook and Twitter. As a leading and esteemed recruitment agency specialising in the agriculture, food, horticulture, equestrian, animal health and rural sectors, Agricultural Recruitment Specialists prioritise roles across sales, management, marketing, operations and technical and engineering fields, including international and senior-level positions within our specialised sectors. Our suite of services encompasses bespoke recruitment solutions, executive search, candidate profiling, knowledge sharing, targeted advertising and comprehensive recruitment support. To discover how we can assist in advancing your career or meeting your recruitment needs, please visit www.agriRS.com or contact our recruitment team on 01905 345 155 or on our international number: 0044 1905 345 155. We are renowned for connecting the finest talent throughout the world with the best brands and organisations.

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Area Sales Manager – Groundcare Equipment – North West England - £60,000 OTE + Company Vehicle employer: Agricultural Recruitment Specialists Ltd

As a leading supplier in the groundscare and turf management sector, this company offers an exceptional work environment characterised by a supportive team culture and a commitment to employee development. With a strong focus on training and career progression, employees are equipped with the tools they need to thrive in their roles while enjoying the flexibility of a hybrid working model. Located in the North West of England, the company provides a unique opportunity to engage with a diverse customer base, from golf courses to local councils, making it an ideal place for those seeking meaningful and rewarding employment.
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Contact Detail:

Agricultural Recruitment Specialists Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager – Groundcare Equipment – North West England - £60,000 OTE + Company Vehicle

✨Tip Number 1

Familiarise yourself with the specific groundcare and turf management equipment that the company supplies. Understanding the products inside out will not only help you during interviews but also demonstrate your genuine interest in the role.

✨Tip Number 2

Network within the industry by attending relevant trade shows, exhibitions, and events. This will give you the chance to meet potential colleagues and clients, and it could provide valuable insights into the company's culture and expectations.

✨Tip Number 3

Prepare to discuss your previous sales experiences in detail, particularly any successes in the amenity or turf care sectors. Be ready to share specific examples of how you've built relationships and closed deals in similar environments.

✨Tip Number 4

Showcase your knowledge of CRM systems and how you've used them to track sales performance. Being able to articulate your experience with maintaining accurate records will highlight your organisational skills and attention to detail.

We think you need these skills to ace Area Sales Manager – Groundcare Equipment – North West England - £60,000 OTE + Company Vehicle

Proven Sales Experience in Groundcare or Turfcare
Excellent Communication Skills
Consultative Sales Approach
Relationship-Building Ability
Self-Motivated and Commercially Driven
Field-Based Schedule Management
Knowledge of Turf Management
Understanding of Professional Grounds Maintenance
Machinery Knowledge
CRM Software Proficiency
Sales Performance Reporting
On-Site Demonstration Skills
Upselling and Cross-Selling Techniques
Full UK Driving Licence

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant sales experience in groundscare, turfcare, or similar sectors. Emphasise your achievements and how they relate to the responsibilities of the Area Sales Manager role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the industry and your consultative sales approach. Mention specific examples of how you've successfully managed client relationships and driven sales growth.

Highlight Relevant Skills: In your application, focus on skills that are crucial for this role, such as communication, relationship-building, and self-motivation. Provide examples of how you've demonstrated these skills in previous positions.

Follow Application Instructions: Ensure you send your application to the correct email address provided in the job description. Double-check that all required documents are included and formatted correctly before hitting send.

How to prepare for a job interview at Agricultural Recruitment Specialists Ltd

✨Know Your Products

Familiarise yourself with the groundcare and turf management equipment that the company supplies. Understanding the features, benefits, and applications of these products will help you demonstrate your expertise during the interview.

✨Showcase Your Sales Experience

Prepare to discuss your previous sales roles, particularly in the groundscare or machinery sectors. Highlight specific achievements, such as exceeding sales targets or successfully managing client relationships, to illustrate your capability.

✨Demonstrate Relationship-Building Skills

Be ready to provide examples of how you've built and maintained strong relationships with clients. This role requires excellent communication skills, so emphasise your consultative approach and ability to connect with diverse stakeholders.

✨Prepare for Scenario Questions

Anticipate questions about how you would handle specific sales scenarios, such as conducting on-site demonstrations or identifying upselling opportunities. Practising your responses will help you convey confidence and strategic thinking.

Area Sales Manager – Groundcare Equipment – North West England - £60,000 OTE + Company Vehicle
Agricultural Recruitment Specialists Ltd

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