Area Sales Manager – Agricultural & Dairy Solutions – South West UK - £40,000-£50,000 + Vehicle + Benefits

Area Sales Manager – Agricultural & Dairy Solutions – South West UK -£40,000-£50,000 + Vehicle + Benefits

The Job:

An exciting opportunity has arisen for a commercially driven Area Sales Manager to join a well-established and growing business specialising in agricultural infrastructure and innovative solutions for the dairy and livestock sectors. Covering the South West of the UK, this field-based role will focus on developing new business opportunities, managing existing customer relationships and promoting a comprehensive range of agricultural products and solutions to farmers, dairy producers, agricultural contractors and other industry professionals. The successful candidate will have a strong sales background within agriculture, ideally with experience in the dairy sector, and the ability to understand customers' requirements and provide commercially effective solutions.This is an excellent opportunity for an ambitious sales professional who enjoys working closely with farmers, developing long-term relationships and taking ownership of a regional territory.

Key Responsibilities:

• Manage and develop sales across the South West territory, achieving agreed sales and commercial targets
• Identify and secure new business opportunities within the agricultural and dairy sectors
• Build and maintain strong relationships with dairy farmers, livestock producers, agricultural contractors, consultants and other key industry contacts
• Promote agricultural infrastructure and livestock solutions, understanding customers' requirements and recommending appropriate products
• Develop relationships with farm owners, farm managers, agricultural builders and other stakeholders involved in new-build, expansion and refurbishment projects
• Identify upcoming farm developments, investment opportunities and projects where the company's products can add value
• Manage the sales process from initial enquiry and site visit through to quotation, negotiation and order completion
• Work closely with internal sales, technical and operational teams to ensure customer requirements are met
• Monitor competitor activity, market trends and developments within the agricultural and dairy industries
• Maintain accurate sales forecasts, customer records and pipeline reports
• Represent the business at agricultural shows, exhibitions and relevant industry events

The Company:

Our client is a well established business specialising in high-quality agricultural infrastructure and innovative solutions designed to support modern farming operations. With a strong focus on the dairy and livestock sectors, the business offers a range of products designed to support farm construction, improve livestock comfort and welfare, and help farmers develop efficient, productive and sustainable farming facilities. The company has built its reputation on product quality, technical expertise and a customer-focused approach, working closely with farmers and agricultural professionals to deliver solutions tailored to the needs of individual businesses. This is an excellent opportunity to join a growing organisation where strong customer relationships, commercial awareness and a genuine understanding of agriculture are highly valued.

The Candidate:

• Proven sales experience within the agricultural sector is essential
• A strong understanding of dairy farming and the wider livestock industry is highly desirable
• Experience selling agricultural products, farm infrastructure, building materials, livestock equipment or related technical solutions would be advantageous
• Demonstrable success in developing new business and growing sales within a defined territory
• Excellent relationship-building, communication and negotiation skills
• Commercially minded, with the ability to identify opportunities and convert enquiries into profitable sales
• Confident conducting farm visits, discussing projects with customers and understanding their operational requirements
• Self-motivated, organised and capable of managing a field-based role independently
• Strong customer service skills, with the ability to build long term partnerships
• Competent with CRM systems, sales reporting and Microsoft Office
• Full UK driving licence and willingness to travel throughout the South West

The Package:

• Competitive basic salary, dependent on experience
• Commission or performance related bonus
• Company vehicle
• Company pension
• Holiday allowance
• Ongoing product training and professional development
• The opportunity to join an established and growing agricultural business
• A varied field-based role with the autonomy to develop and manage your own territory

Candidate Requirements

All applicants must hold a minimum of an NVQ Level 2, Scottish NVQ Level 2, or an equivalent qualification relevant to the role applied for. Candidates must also have the legal right to work in the UK or hold a valid visa permitting employment.

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