At a Glance
- Tasks: Lead digital content strategy and engage audiences in the agriculture sector.
- Company: Join Agriconnect, the UK's largest agricultural information business.
- Benefits: Enjoy 25 days annual leave, matched pension contributions, and a birthday day off.
- Other info: Embrace a collaborative culture that values diversity and creativity.
- Why this job: Make an impact in a dynamic industry while working with innovative digital tools.
- Qualifications: Experience in digital content editing and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
Agriconnect is the largest multi-platform agricultural information business in the UK. Our brands reach deeply into all the major agricultural sectors – arable, dairy, livestock, agricultural machinery, finance, and equipment. We take a farmer-centric approach to media.
Farmers Guardian is seeking an experienced and highly organised digital content editor to spearhead the continued growth and expansion of the brand across all digital platforms. As a genuine self-starter, you'll be working with a talented team of in-market journalists, owning everything from content planning to optimisation in order to drive digital engagement.
You'll be obsessed with data, using it to drive decision making and the direction and volume of output in a fast evolving digital landscape, as well reporting back on performance and audience behaviour in detail. Alongside this, you'll be using your leadership skills to sell your vision to the editorial team and bring the journalists on the journey with you.
What you'll be doing
- Content Strategy & Planning: Develop and implement a content strategy that aligns with the business's goals across all digital platforms, focusing on topics relevant to the agriculture industry and keeping on top of trends.
- Content Editing: Edit and optimise articles, blog posts, newsletters and other digital content. Ensure all content is accurate, engaging and aligned with SEO/GEO best practices.
- Content Calendar Management: Develop and maintain a content calendar, coordinating with writers, photographers, videographers, and other contributors to ensure timely delivery of content. You'll set plans for web output, social media output, podcasts and webinars.
- Audience Engagement: Monitor and analyse audience engagement metrics, making adjustments to the content strategy based on performance data. Implement techniques to improve user interaction and help to drive paid digital memberships.
- SEO/GEO & Keyword Optimisation: Use SEO/GEO tools to research keywords, optimise on-page elements, and develop strategies to improve engagement.
- Industry Monitoring: Stay up-to-date on agriculture industry trends, emerging issues, and digital media innovations to ensure content remains relevant and engaging.
What we're looking for
- Experience: Proven experience in digital content editing, strong news judgement and the ability to identify topics that resonate with digital audiences. Experience preferred within the agriculture, environmental, or related industry, but this is not a deal-breaker.
- Digital Proficiency: Strong knowledge of content management systems, SEO tools and social media platforms.
- Skills: Exceptional writing, editing, and proofreading skills; strong attention to detail; and the ability to work to tight deadlines.
- Analytical Mindset: Ability to analyse content performance metrics and adapt strategies to optimise engagement.
- Project Management: Strong organisational skills and the ability to manage multiple projects and people simultaneously.
- Creativity: Proven ability to innovate and experiment with ideas that will appeal to our target audience and differentiate us in the market. Willingness to implement AI to add value to the business.
- Teamwork: A strong collaborative spirit to motivate and direct a nationally dispersed team.
Benefits
- 25 days annual leave increasing to 27 after two years
- An extra day off on your birthday
- Matched pension contributions up to 6%
- Employee Life Assurance x4 basic annual salary
- Employee assistance programme
- Employee Discount site
As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents. We value everyone as an individual. We recognise that everyone is different and have created a work environment where we treat everyone fairly and in a consistent way and promote a culture of respect and dignity, to create a company that's the right fit for every person inside of it.
We are excited by the incredible potential of AI and the innovative ways it can enhance the way we work. However, in our hiring process, we aim to get to know you. To stand out to our hiring managers, we encourage you to let your personality shine through, rather than relying on an AI-generated application. You are welcome to use AI as a writing assistant to help structure and articulate your thoughts. Please do not use it to generate fictional skills or experiences. Using AI responsibly can support your application, but your application must ultimately represent you.
Digital Editor in Preston employer: Agriconnect
At Agriconnect, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. With a strong focus on employee growth, we offer generous benefits such as 25 days of annual leave, matched pension contributions, and a commitment to diversity and respect for all individuals. Located in vibrant Preston or London, our team thrives on innovation and creativity, making it an exciting place for passionate digital editors to make a meaningful impact in the agricultural sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Editor in Preston
✨Tip Number 1
Network like a pro! Reach out to people in the agriculture and digital media sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best digital content work. Include examples of articles you've edited, content strategies you've implemented, or any data-driven results you've achieved. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on industry trends! Follow agricultural news, digital media innovations, and SEO best practices. Being knowledgeable about the latest developments will not only help you in interviews but also show that you're genuinely passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. Tailor your application to reflect your understanding of Agriconnect’s mission and how you can contribute to our growth as a Digital Editor.
We think you need these skills to ace Digital Editor in Preston
Some tips for your application 🫡
Show Your Passion for Agriculture:When you're writing your application, let your love for the agriculture industry shine through. We want to see how your experiences and interests align with our farmer-centric approach. Make it personal!
Be Data-Driven:Since we're all about using data to drive decisions, highlight any experience you have with analytics or audience engagement metrics. Show us how you've used data in the past to shape content strategies or improve performance.
Tailor Your Content Strategy:Craft a content strategy that reflects your understanding of our brand and its goals. We want to see your creativity and how you plan to keep our content fresh and engaging across digital platforms.
Keep It Real and Personal:Don't be afraid to let your personality come through in your application. We value authenticity, so share your unique perspective and experiences. Remember, we want to get to know the real you!
How to prepare for a job interview at Agriconnect
✨Know Your Content Inside Out
Before the interview, dive deep into Agriconnect's digital platforms and content. Familiarise yourself with their recent articles, trends in the agriculture industry, and how they engage their audience. This will not only show your genuine interest but also help you discuss how you can contribute to their content strategy.
✨Showcase Your Analytical Skills
Be prepared to discuss specific metrics you've used in past roles to drive content engagement. Bring examples of how you've analysed performance data and adapted strategies accordingly. This will demonstrate your analytical mindset and ability to make data-driven decisions, which is crucial for the Digital Editor role.
✨Demonstrate Leadership and Teamwork
Since this role involves leading a team of journalists, think of examples where you've successfully motivated a team or collaborated on projects. Share how you’ve sold your vision to others and brought them along on the journey. This will highlight your leadership skills and collaborative spirit.
✨Stay Current with Industry Trends
Research the latest trends in agriculture and digital media before your interview. Be ready to discuss how these trends could influence content strategy at Agriconnect. Showing that you're proactive about staying informed will impress the hiring managers and align with their farmer-centric approach.
