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- Tasks: Lead exciting marketing campaigns for Agriconnect's events and engage with diverse audiences.
- Company: Agriconnect is the UK's largest agricultural information business, focused on farmer-centric media.
- Benefits: Enjoy 25 days holiday, flexible hybrid work, and a supportive team culture.
- Other info: Opportunities for exceptional career progression and a vibrant workplace culture.
- Why this job: Join a creative team where your ideas matter and make a real impact in the events industry.
- Qualifications: 2 years of marketing experience, strong communication skills, and a passion for events.
The predicted salary is between 30000 - 46000 £ per year.
Overview
Marketing Manager – Events at Agriconnect. Reporting to the Head of Marketing – Event. Location: Preston, Lancashire / London (Hybrid).
Agriconnect is the largest multi-platform agricultural information business in the UK. We are seeking an Events Marketing Manager to develop, manage, and implement successful marketing plans across our expanding portfolio of events. You will work with a wider marketing team to deliver strategic, creative, and operational support and to plan, oversee delivery, measure, and improve multi-channel marketing campaigns that acquire, retain, and engage visitors and grow our events.
You’ll join a fun, supportive, and hardworking marketing team where ideas are welcome and creativity is encouraged.
Key Responsibilities
- Planning and KPI development
- Understand event visitor targets and KPIs and set a clear strategy to achieve them
- Create multi-channel marketing plans to acquire visitors to our portfolio of exhibitions
- Budget management for all visitor event marketing activities, ensuring ROI
- Adhere to brand guidelines at all times
- Collaborate with the Customer Insight Manager and Head of Events to evaluate research, market conditions, competitor data, and feedback to develop customer-focused marketing strategies
- Channel Management and Campaign tracking
- Take ownership of events social media channels and content scheduling
- Collaborate with digital teams to track campaigns and improve performance
- Coordinate with marketing colleagues to build connected campaigns across emails, social media, blogs, newsletters, paid media, partnerships, and SEO
- Work with Content team to create content driving engagement, registrations, and attendance
- Attend our events and other events as required
- Manage partnerships to drive visitors and monitor effectiveness
- Lead PR strategy and integrate with wider visitor campaigns
- Data, insight, and reporting
- Manage and review event visitor data with the data team
- Coordinate with Marketing Managers, digital and data teams to avoid over-marketing
- Provide regular marketing updates on campaign performance and align stakeholders with the business roadmap
- Produce monthly/weekly reports during event run-ups
- Work with Head of Events on visitor research and insights programs
- Team and stakeholder management
- Support event planning journeys with the strategy team
- Maintain strong relationships with support departments to produce clear briefs and reviews
- Review campaign progress and provide evidence-based recommendations
What we value
- Degree educated (or equivalent), preferably in business/marketing
- 2 years of prior marketing events experience
- Organised, self-motivated with energy to hit and exceed targets
- Team player with excellent attention to detail
- Excellent verbal and written communication skills
- Ability to multi-task and prioritise
We offer an excellent package including
- 25 days holiday increasing to 27 after two years (pro rata)
- Extra day off on your birthday
- Matched pension contribution up to 6%
- Employee Life Assurance – x4 of basic salary
- Employee assistance programme
- Long service awards and employee of the month
- Excellent career progression with support to grow
About us
Agriconnect is the largest multi-platform agricultural information business in the UK. We reach major agricultural sectors and take a farmer-centric approach to media. We are part of the Arc network, a global events, data, and media platform with a varied portfolio of content-led portals, magazines, and events.
We strive to create an open and respectful culture where differences are valued and belonging is promoted.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Events Services and Farming
#J-18808-Ljbffr
Marketing Manager - Events employer: Agriconnect
Contact Detail:
Agriconnect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Events
✨Tip Number 1
Familiarise yourself with Agriconnect's portfolio of events. Understanding their unique offerings and target audience will help you tailor your conversations and demonstrate your genuine interest during interviews.
✨Tip Number 2
Network with current or former employees of Agriconnect on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial in your discussions.
✨Tip Number 3
Stay updated on the latest trends in event marketing and digital strategies. Being knowledgeable about current industry practices will allow you to speak confidently about how you can contribute to Agriconnect's marketing goals.
✨Tip Number 4
Prepare specific examples from your past experiences that showcase your ability to manage multi-channel marketing campaigns. Highlighting measurable outcomes will demonstrate your capability to achieve ROI and meet KPIs effectively.
We think you need these skills to ace Marketing Manager - Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in event management. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for events and marketing. Mention specific campaigns you've worked on and how they relate to Agriconnect's goals. Be sure to express your enthusiasm for joining their team.
Showcase Your Skills: In your application, emphasise your attention to detail and communication skills. Provide examples of how you've successfully managed marketing campaigns or collaborated with stakeholders in previous roles.
Follow Up: After submitting your application, consider sending a polite follow-up email to express your continued interest in the position. This can help keep you on their radar and show your proactive nature.
How to prepare for a job interview at Agriconnect
✨Know Your Events Inside Out
Before the interview, make sure to research Agriconnect's events thoroughly. Understand their target audience, past successes, and any unique selling points. This will help you demonstrate your passion for the role and show that you're proactive.
✨Showcase Your Marketing Experience
Be prepared to discuss specific marketing campaigns you've managed in the past, especially those related to events. Highlight your achievements, such as increased attendance or engagement metrics, to illustrate your capability in driving results.
✨Emphasise Collaboration Skills
Since the role involves working with various teams, be ready to share examples of how you've successfully collaborated with others in previous roles. Discuss how you’ve built relationships with stakeholders and contributed to team success.
✨Prepare Questions About Their Strategy
Have insightful questions ready about Agriconnect's marketing strategies and future events. This shows your genuine interest in the company and helps you assess if their goals align with your career aspirations.