At a Glance
- Tasks: Lead exciting marketing strategies for Agriconnect's diverse portfolio of events and products.
- Company: Join Agriconnect, the UK's largest agricultural information business, part of the innovative Arc network.
- Benefits: Enjoy 25 days annual leave, birthday off, matched pension, and employee discounts.
- Other info: Embrace a culture of respect and individuality in a dynamic, hybrid work environment.
- Why this job: Make a real impact in B2B marketing while collaborating with talented teams across the globe.
- Qualifications: Experience in B2B marketing, especially in demand generation and lead management.
The predicted salary is between 45000 - 55000 £ per year.
Agriconnect is the largest multi-platform agricultural information business in the UK.
Our brands reach deeply into all the major agricultural sectors – arable, dairy, livestock, agricultural machinery, finance, and equipment.
We take a farmer-centric approach to media.
Agriconnect is a part of the Arc network.
Arc is a B2B events, data, and media platform, backed by investment funds managed by Eagle Tree Capital.
Founded to redefine business networking, Arc organises over 150 events a year and operates critical content platforms in HR technology, agriculture and food, financial services and investing and education technology.
Arc has over 350 talented colleagues located in the U.
S, U.
K, Netherlands, and Singapore who focus on seeking out new ways to connect communities, wherever, whenever, or however people need to come together to grow their businesses.
For more information, visit www. arc-network. com or find Arc on Linked In.
- Type of employment: Full-Time/Permanent
- Working Pattern: Hybrid - London
Role Overview
An exciting opportunity has opened up at Agriconnect, part of Arc Network, for a Commercial Marketing Manager.
This role is responsible for developing, managing and delivering commercial marketing strategies across Agriconnect’s portfolio of five events and commercial products.
Working collaboratively with Sales, Marketing, Content, Digital and Customer Success teams, you will create integrated multi-channel campaigns that generate high-quality leads, support sponsorship and exhibition sales, strengthen client relationships and maximise commercial revenue.
Success will be measured through lead generation, pipeline contribution, campaign ROI and commercial performance.
- Strategy, Planning & KPI Development
- Own the commercial marketing strategy across Agriconnect’s portfolio.
- Develop integrated marketing plans to support exhibitor, sponsorship and commercial product sales.
- Align activity with revenue targets and commercial KPIs.
- Manage commercial marketing spending to maximise ROI.
- Database growth and data acquisition.
- Ensure all activity aligns with Agriconnect and Arc Network brand guidelines.
- Commercial Marketing, Social Media & Campaign Delivery
- Own the commercial social media strategy.
- Develop integrated campaigns across email, social media, SEO, partnerships and content.
- Lead PPC strategy including Google Ads, Linked In, Meta and paid social.
- Manage PPC and paid media agencies and optimise campaign performance.
- Work with Content and Design teams to develop campaign assets.
- Attend Agriconnect and industry events as required.
- Lead Generation & Sales Enablement
- Develop integrated lead generation campaigns.
- Deliver Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Support new business acquisition and client retention.
- Work closely with Sales to improve lead quality and conversion.
- Develop lead nurture programmes and marketing automation workflows.
- Data Build Strategy
- Develop and own a clear data build strategy to grow Agriconnect’s commercial prospect and client databases across events, media brands and commercial products.
- Identify target audiences, sectors, companies, and decision-makers to build high-value prospect lists that support commercial sales objectives.
- Work closely with Sales and Data teams to identify gaps in existing databases and develop campaigns and initiatives to acquire new contacts and accounts.
- Use events, content, digital campaigns, partnerships, social media and other channels to capture new commercial prospects and consented data.
- Develop strategies to increase the quality, depth, and engagement of commercial data, ensuring it can be effectively segmented and targeted.
- Work with the Data and CRM teams to maintain strong data quality, governance, and compliance.
- Develop segmentation and audience strategies to support targeted lead generation, nurture, and account-based campaigns.
- Monitor database growth, engagement, and conversion to demonstrate the commercial value of data acquisition activity.
- Ensure data build activity supports both immediate sales opportunities and the long-term growth of Agriconnect’s commercial pipeline.
- Data, Insight & Reporting
- Monitor campaign ROI, pipeline contribution, CPL, MQLs, SQLs, and conversion rates.
- Analyse campaign performance and provide recommendations.
- Maintain excellent CRM data quality and governance.
- Stay informed about industry trends, competitor activities, and market developments to identify opportunities and threats.
- Team & Stakeholder Management
- Act as the key marketing partner for the Commercial Sales team.
- Work closely with Customer Success, Events, Editorial, Digital and Data teams.
- Manage relationships with external agencies and strategic partners.
- Role Requirements
- Experience in B2B Marketing, preferably demand generation and/or lead management
- Experience working in B2B event and media industriespreferred.
- Experience managing PPC and paid social agencies.
- Strong understanding of CRM and marketing automation.
- Excellent analytical, communication, and project management skills.
- Highly organised with exceptional attention to detail.
- Ability to work well under pressure, adapt to changing circumstances, and make data-driven adjustments to marketing strategies as needed.
We offer a range of benefits including
- 25 days annual leave increasing to 27 after two years
- An extra day off on your birthday
- Matched pension contributions up to 6%
- Employee Life Assurance x4 basic annual salary
- Employee assistance programme
- Employee Discount site
- All souls are welcome
As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents.
We value everyone as an individual.
We recognise that everyone is different and have created a work environment where we treat everyone fairly and in a consistent way and promote a culture of respect and dignity, to create a company that’s the right fit for every person inside of it.
We are excited by the incredible potential of AI and the innovative ways it can enhance the way we work.
However, in our hiring process, we aim to get to know you.
To stand out to our hiring managers, we encourage you to let your personality shine through, rather than relying on an AI-generated application.
You are welcome to use AI as a writing assistant to help structure and articulate your thoughts.
Please do not use it to generate fictional skills or experiences.
Using AI responsibly can support your application, but your application must ultimately represent you.
#J-18808-Ljbffr
Commercial Marketing Manager – Agriconnect Portfolio employer: Agriconnect
Agriconnect, as part of the Arc Network, offers a dynamic and inclusive work environment that prioritises employee growth and collaboration. With a strong focus on innovation in the agricultural sector, employees benefit from a hybrid working model, generous leave policies, and a culture that values diversity and individuality. Join us to be part of a team that not only drives commercial success but also fosters personal development and meaningful connections within the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager – Agriconnect Portfolio
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Agriconnect and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Agriconnect are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Agriconnect on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Agriconnect. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing Manager – Agriconnect Portfolio
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Agriconnect. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Agriconnect:Show us that you’ve done your homework! In your application, briefly mention what you admire about Agriconnect’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Agriconnect
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Agriconnect will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Agriconnect, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
