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- Tasks: Drive growth for LAMMA through proactive sales and strong account management.
- Company: Join Agriconnect, the UK's leading agricultural information business.
- Benefits: Enjoy 25 days leave, birthday off, and matched pension contributions.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Make a real impact in the agriculture sector with a supportive team.
- Qualifications: Experience in sales, strong relationship-building skills, and a passion for agriculture.
The predicted salary is between 35000 - 45000 £ per year.
Agriconnect is the UK’s leading multi-platform agricultural information business. Our portfolio includes trusted media brands such as Farmers Guardian, Arable Farming and Dairy Farmer, alongside market-leading live events including LAMMA, Low Carbon Agriculture, CropTec, Farm Business Innovation, Land Leisure & Tourism and the British Farming Awards. We take a farmer-centric approach, helping farmers make better purchasing decisions and run more efficient, profitable businesses. We deliver this through a powerful mix of media, digital platforms, webinars, podcasts, conferences, awards and live events.
We are looking for a driven and commercially minded Business Development Manager to join the team behind LAMMA — the UK’s leading agricultural machinery and equipment event. Reporting to the Portfolio Director, you will play a key role in driving the continued growth of the event through proactive sales activity, new business development and strong account management. This role focuses on identifying new commercial opportunities, building strong industry relationships and delivering revenue growth across exhibition space, sponsorship and partnerships.
Key Responsibilities:
- Generate revenue through the sale of exhibition space, sponsorship and partnerships
- Proactively identify and convert new business opportunities within the agricultural machinery and supplier markets
- Develop and manage a pipeline of prospects through outbound sales activity including phone, video and face-to-face meetings
- Build strong relationships with exhibitors and industry stakeholders to maximise retention and long-term value
- Understand client objectives and recommend solutions that deliver measurable ROI
- Accurately forecast sales performance and manage pipeline activity through CRM systems
- Represent LAMMA and Agriconnect at industry events, meetings and trade shows
- Monitor industry trends and competitor activity to identify new growth opportunities
- Work collaboratively with marketing and operations teams to ensure a successful exhibitor experience
Skills & Experience:
- Proven experience in exhibition sales, event sponsorship sales or B2B media sales
- Demonstrated success in meeting or exceeding revenue targets
- Strong new business development and relationship-building skills
- Confident communicator with excellent presentation and negotiation skills
- Ability to understand client needs and develop commercially effective solutions
- Highly organised with strong time management and pipeline management skills
- Experience using CRM systems for sales tracking and forecasting
- Interest in or knowledge of the agriculture sector is desirable
We also offer a range of benefits including:
- 25 days annual leave increasing to 27 after two years
- An extra day off on your birthday
- Matched pension contributions up to 6%
- Employee Life Assurance x4 basic annual salary
- Employee assistance programme
- Employee Discount site
As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents. We value everyone as an individual. We recognise that everyone is different and have created a work environment where we treat everyone fairly and in a consistent way and promote a culture of respect and dignity, to create a company that’s the right fit for every person inside of it.
Business Development Manager employer: Agriconnect
Contact Detail:
Agriconnect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and webinars to meet potential employers and make connections. Don’t be shy—introduce yourself and chat about your passion for agriculture and business development.
✨Tip Number 2
Show off your skills! Prepare a killer pitch that highlights your experience in exhibition sales and relationship building. Practice it until you can deliver it confidently in any situation, whether it's a casual chat or a formal meeting.
✨Tip Number 3
Follow up! After meeting someone, drop them a quick email or message to thank them for their time and express your interest in opportunities. This keeps you on their radar and shows you're genuinely interested in the field.
✨Tip Number 4
Apply through our website! We love seeing applications directly from motivated candidates. Tailor your application to highlight how your skills align with our mission at Agriconnect and the role of Business Development Manager.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in exhibition sales and B2B media sales, and don’t forget to showcase any relevant achievements that demonstrate your ability to meet or exceed revenue targets.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the agriculture sector and how your skills align with our mission at Agriconnect. Be sure to mention specific examples of how you've successfully developed new business opportunities in the past.
Showcase Your Relationship-Building Skills: In your application, emphasise your relationship-building skills. We want to see how you’ve built strong connections with clients and industry stakeholders in previous roles. Share stories that illustrate your ability to understand client needs and deliver effective solutions.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Agriconnect
✨Know Your Stuff
Before the interview, dive deep into Agriconnect's portfolio and understand their brands like Farmers Guardian and LAMMA. Familiarise yourself with their events and how they help farmers. This knowledge will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Sales Skills
Prepare specific examples of how you've successfully generated revenue in previous roles. Be ready to discuss your approach to new business development and how you've built strong relationships in the past. Use metrics to highlight your achievements; numbers speak volumes!
✨Understand the Agriculture Sector
Brush up on current trends and challenges in the agricultural industry. Being able to discuss these topics will demonstrate your passion for the sector and your ability to identify new opportunities for Agriconnect. It’s all about showing that you’re not just a sales person, but someone who understands the market.
✨Be Ready to Collaborate
Since the role involves working closely with marketing and operations teams, think of examples where you've successfully collaborated with other departments. Highlight your communication skills and how you ensure everyone is aligned towards achieving common goals. Teamwork is key!