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- Tasks: Lead creative marketing initiatives and manage digital strategies for our brand.
- Company: Join Florette, an award-winning team in Lichfield with a vibrant culture.
- Benefits: Enjoy 33 days annual leave, health benefits, and personal development opportunities.
- Other info: Dynamic work environment with excellent career growth and employee engagement activities.
- Why this job: Make a real impact on brand engagement and drive innovative marketing campaigns.
- Qualifications: Experience in FMCG marketing and strong project management skills required.
The predicted salary is between 40000 - 50000 £ per year.
We have an exciting opportunity for a creative, experienced Brand Manager to join our award‑winning team at Florette, located in Lichfield. You will work with our Head of Category & Marketing to lead marketing initiatives aligned to our new brand strategy and strengthen brand engagement.
Working hours: 37.5 hrs, Monday to Friday.
Responsibilities
- Manage digital strategy including social content and web development
- Develop best‑in‑class digital and in‑store brand activation to drive brand conversion
- Identify and develop suitable brand partnerships to extend reach and increase consumption
- Lead agency relationships and through‑the‑line activation
- Lead annual brand planning process (in collaboration with Category, NPD & Commercial) to bring market‑leading NPD launch plans to the trade
- Review opportunities to improve brand performance and profile, while monitoring P&L and ROI
- Manage retail activation for key accounts to bring new shoppers into the brand and category
Skills and Experience Required
- Marketing experience within FMCG, ideally within food & drink
- Proven track record of campaign delivery
- Highly organised with strong project management and analytical skills
- Experience working with agencies and cross‑functional teams
- Strong relationship building and communication skills at all levels, internally and externally
- Creative thinker and results driven
Benefits
- Life Assurance: 3x your basic salary paid to your nominated beneficiary
- Employee Assistance Programme and BUPA: Remote GP service and 24/7 helpline, plus BUPA membership access
- Annual leave entitlement: 33 days per annum (inclusive of UK bank holidays) with option to purchase up to 2 additional working weeks
- Learning and Development: Personalised induction, regular training courses and schemes (L2 to L7 funded apprenticeships, leadership programme, first‑aid and MHFA training, etc.)
- Benefits Platforms: Employee discount platform for multiple retailers and salary finance schemes for bicycles, gyms, and financial assistance
- Other: Recognition awards, regular employee engagement days, attendance incentives, annual volunteering day, and free staff transport service to and from the site covering Lichfield, Burton on Trent, Cannock, Rugeley, and Burntwood
Equal Opportunities Agrial Fresh Produce Ltd is an Equal Opportunities employer. In addition, as part of Responsible Recruitment, the Employer Pay Principle applies – no worker should pay for a job. We are committed to supporting the mental health and wellbeing of all staff.
Visa Sponsorship
This role is only open to applicants who have the permanent right to work in the UK. We are unable to provide or take over visa sponsorship, now or in the future.
Brand Manager, Lichfield, Staffordshire employer: Agrialfreshproduce
Contact Detail:
Agrialfreshproduce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager, Lichfield, Staffordshire
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Florette or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring examples of your past campaigns or projects. Visuals can really help you stand out and demonstrate your skills.
✨Tip Number 3
Be prepared for interviews by researching Florette’s brand strategy and recent marketing initiatives. This shows you’re genuinely interested and ready to contribute to their goals right from the start.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Brand Manager, Lichfield, Staffordshire
Some tips for your application 🫡
Show Your Creative Side: As a Brand Manager, creativity is key! Make sure your application reflects your innovative thinking. Share examples of past campaigns or projects where you’ve brought fresh ideas to the table.
Tailor Your CV: Don’t just send out the same CV for every job. Tailor it to highlight your experience in FMCG and food & drink. We want to see how your skills align with our brand strategy and marketing initiatives.
Be Clear and Concise: When writing your cover letter, keep it clear and to the point. We appreciate straightforward communication, so make sure you articulate your achievements and how they relate to the role without waffling on.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Agrialfreshproduce
✨Know Your Brand Inside Out
Before the interview, dive deep into Florette's brand values, recent campaigns, and market positioning. Understanding their digital strategy and how they engage with consumers will show your genuine interest and help you align your ideas with their vision.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led in the FMCG sector. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your proven track record and ability to drive brand performance.
✨Be Ready to Discuss Digital Strategies
Since managing digital strategy is key for this role, come prepared with insights on current trends in social media and web development. Think about how you can apply these trends to enhance Florette's brand engagement and conversion rates.
✨Ask Insightful Questions
Prepare thoughtful questions about Florette's future brand initiatives and how they measure success. This not only shows your enthusiasm but also gives you a chance to assess if the company aligns with your career goals and values.