At a Glance
- Tasks: Lead creative marketing initiatives and enhance brand engagement for Florette.
- Company: Join the award-winning team at Florette in Lichfield.
- Benefits: Competitive salary, annual bonus, and comprehensive employee benefits.
- Other info: Enjoy 33 days of annual leave and a supportive work environment.
- Why this job: Make a real impact on brand strategy and consumer engagement.
- Qualifications: Experience in FMCG marketing, strong project management, and creative thinking.
The predicted salary is between 40000 - 50000 £ per year.
We have an exciting opportunity for a creative, experienced Brand Manager to join our award-winning team at Florette in Lichfield on the next stage of our brand journey. You will work with our Head of Category & Marketing to lead marketing initiatives aligned to our new Florette brand strategy that strengthens our brand engagement. You will help lead the execution of integrated marketing strategies, ensuring strong brand presence in-store and online.
Working hours: 37.5, Monday to Friday
Main Responsibilities:
- Manages PR strategy (engaging trade & consumer content, viral brand activation & influencer campaigns)
- Leads agency relationships and through-the-line activation
- Develops best in class retail brand activation to drive brand conversion (online & instore)
- Quality champion for Florette brand, identifying opportunities to improve quality standards
- Leads CSR agenda for Florette brand, identifying future opportunities to engage with consumers & trade
- Leads annual brand planning process (in collaboration with Category & NPD) to research suitable territories for Florette brand & bring market leading NPD launch plans to the trade
- Works with Florette Food Service team to unlock opportunities to drive FFS in trade
Skills and Experience Required:
- Marketing experience within FMCG, ideally within food & drink
- Proven track record of campaign delivery
- Highly organised with strong project management & analytical skills
- Experience of working with agencies and cross functional teams
- Strong relationship building & communication skills (at all levels to internal & external stakeholders)
- Creative thinker & results driven
Competitive, plus annual bonus and a range of employee benefits you would expect from a market leading business, including:
- Life Assurance: 3x your basic salary paid to your nominated beneficiary.
- Employee Assistance Programme and BUPA: Providing a Remote GP service along with a 24/7 helpline for financial, legal, medical and life issues, as well as access to BUPA Membership.
- Annual leave entitlement: 33 days annual leave per annum inclusive of UK.
Brand Manager employer: Agrial
Florette is an exceptional employer that fosters a vibrant and innovative work culture, perfect for creative minds looking to make a significant impact in the brand management field. Located in Lichfield, our team enjoys a collaborative environment with ample opportunities for professional growth and development, alongside competitive benefits that support work-life balance. Join us and be part of an award-winning team dedicated to excellence and creativity in every aspect of our brand journey.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Agrial and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Agrial are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Agrial on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Agrial. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Agrial. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Agrial:Show us that you’ve done your homework! In your application, briefly mention what you admire about Agrial’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Agrial
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Agrial will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Agrial, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
