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- Tasks: Lead creative marketing initiatives and manage digital strategies for our Florette brand.
- Company: Join Florette, a top UK food manufacturer with a vibrant team culture.
- Benefits: Enjoy 33 days annual leave, health support, and personal development opportunities.
- Other info: Dynamic work environment with excellent career growth and employee wellbeing support.
- Why this job: Make a real impact on brand engagement and drive innovative marketing strategies.
- Qualifications: Experience in FMCG marketing and strong project management skills required.
The predicted salary is between 40000 - 50000 ÂŁ per year.
We have an exciting opportunity for a creative, experienced Brand Manager to join our award‑winning team at Florette in Lichfield on the next stage of our brand journey. You will work with our Head of Category & Marketing to lead marketing initiatives aligned to our new Florette brand strategy that strengthens our brand engagement. You will help lead the execution of integrated marketing strategies, ensuring strong brand presence in‑store and online.
Working hours: 37.5, M-F
Main Responsibilities
- Manage digital strategy including social content & web development
- Develop best‑in‑class digital and in‑store brand activation to drive brand conversion
- Identify and develop suitable brand partnerships to extend reach & increase consumption
- Lead agency relationships and through‑the‑line activation
- Lead annual brand planning process (in collaboration with Category, NPD & Commercial) to bring market‑leading NPD launch plans to the trade
- Review opportunities to improve brand performance & profile, while monitoring P&L and ROI
- Manage retail activation for key accounts to bring new shoppers into the brand & category
Skills and Experience Required
- Marketing experience within FMCG, ideally within food & drink
- Proven track record of campaign delivery
- Highly organised with strong project management & analytical skills
- Experience of working with agencies and cross‑functional teams
- Strong relationship building & communication skills (at all levels with internal & external stakeholders)
- Creative thinker & results driven
Benefits
- Life Assurance: 3x your basic salary paid to your nominated beneficiary.
- Employee Assistance Programme and BUPA: Providing a Remote GP service along with a 24/7 helpline for financial, legal, medical and life issues, as well as access to BUPA Membership.
- Annual leave entitlement: 33 days annual leave per annum inclusive of UK Bank Holidays which increases with service, as well as the option to purchase up to 2 additional working weeks of holiday per annum.
- Learning and Development: Personalised induction and regular learning and development courses and schemes – from L2 to L7 Funded Apprenticeships, Leadership Development Programme, First‑Aid and MHFA Training, and many more!
- Benefits Platforms: Employee discount platform for multiple retailers and access to salary finance schemes for bicycles, gyms, and financial assistance.
- Other: Recognition awards, Regular Employee Engagement days, attendance incentives, an annual volunteering day, and a free staff transport service to and from site covering Lichfield, Burton on Trent, Cannock, Rugeley, and Burntwood.
About Us
Florette is one of three UK food manufacturing sites within Agrial Fresh Produce Ltd, an autonomous part of the larger 17,500‑employee strong French co‑operative group, Agrial. The business operates mainly under its recognisable Florette salad brand and we are one of the UK’s leading producers in the industry. Under the well‑known Florette brand, our site processes and distributes pre‑packed, ready‑to‑eat, fresh salad bags and bowls to some of the UK’s most well‑known supermarkets and retailers, as well as your favourite restaurants and fast‑food vendors. In total, we sell on average around 600,000 kg of products every week.
Agrial has operations across 11 countries, with 100 industrial sites, and a 2024 turnover of €7.1 bn across five food divisions – Beverage, Dairy, Meat, Fresh Produce & Agricultural operations. All UK sites operate under the name of Agrial Fresh Produce Limited and fall under Agrial’s vegetable division. We have a recipe for success through our EPIC values and working together as one team.
Next Steps
It’s an exciting time to join our business as we look for new starters to innovate in everything we do! We’re looking for positive and driven people to join our professional team. If you have the skills or experience we are looking for, and want a fresh challenge, we would love for you to join us on our journey!
Agrial Fresh Produce reserves the right to close this vacancy once we have received sufficient applications, so please submit your application as early as possible.
Visa Sponsorship
This role is only open to applicants who have the permanent right to work in the UK. We are unable to provide or take over visa sponsorship, either now or in the future. Applicants must be able to demonstrate their ongoing eligibility to work in the UK without the need for employer sponsorship.
Equal Opportunities
Agrial Fresh Produce Ltd is an Equal Opportunities employer. In addition, as part of Responsible Recruitment, Agrial Fresh Produce Ltd believes in the Employer Pay Principle: no worker should pay for a job – the costs of recruitment should be borne by the employer.
Mental Health & Wellbeing
We are committed to supporting the mental health and wellbeing of all of our staff. We have taken the Mental Health at Work Commitment and are currently delivering a programme of activities to ensure that everyone can have open and honest conversations about their wellbeing in the workplace and feel supported. We encourage applications from persons with experience of poor mental health and are committed to supporting our employees to fulfil their potential and perform at their best in work.
Brand Manager in Stafford employer: Agrial Fresh Produce
Contact Detail:
Agrial Fresh Produce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Stafford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is a great way to stand out and give hiring managers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brand strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Florette.
We think you need these skills to ace Brand Manager in Stafford
Some tips for your application 🫡
Show Your Creative Side: As a Brand Manager, creativity is key! Make sure your application reflects your innovative thinking. Use examples from your past experiences to showcase how you've successfully executed marketing strategies.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor them to highlight your relevant experience in FMCG and food & drink. We want to see how your skills align with our brand journey at Florette!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate strong communication skills, so make sure your writing is organised and easy to read. Avoid jargon unless it’s relevant!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Agrial Fresh Produce
✨Know Your Brand Inside Out
Before the interview, dive deep into Florette's brand values, products, and recent marketing campaigns. Understanding their brand strategy will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Creative Side
As a Brand Manager, creativity is key! Prepare examples of past campaigns you've led or contributed to, highlighting your innovative ideas and how they drove results. Be ready to discuss how you can bring fresh concepts to Florette's marketing initiatives.
✨Demonstrate Strong Project Management Skills
Florette is looking for someone highly organised. Be prepared to discuss your project management experience, including how you've handled multiple campaigns simultaneously. Use specific examples to illustrate your ability to meet deadlines and manage resources effectively.
✨Build Rapport with Interviewers
Strong relationship-building skills are essential for this role. During the interview, engage with your interviewers by asking insightful questions about their team dynamics and agency relationships. This not only shows your interest but also helps you connect on a personal level.