At a Glance
- Tasks: Lead creative marketing initiatives and strengthen brand engagement for Florette.
- Company: Join Florette, a top UK food manufacturer with a vibrant team culture.
- Benefits: Enjoy competitive salary, annual bonus, 33 days leave, and great employee perks.
- Other info: Dynamic work environment with excellent learning and development opportunities.
- Why this job: Make a real impact on brand strategy and engage with consumers creatively.
- Qualifications: Experience in FMCG marketing, strong project management, and creative thinking skills.
The predicted salary is between 40000 - 50000 £ per year.
We have an exciting opportunity for a creative, experienced Brand Manager to join our award‑winning team at Florette in Lichfield. You will work with our Head of Category & Marketing to lead marketing initiatives aligned to our new Florette brand strategy that strengthens brand engagement, help lead execution of integrated marketing strategies, and ensure a strong brand presence in‑store and online.
Working hours: 37.5, Monday to Friday.
Main Responsibilities- Manages PR strategy (engaging trade & consumer content, viral brand activation & influencer campaigns)
- Leads agency relationships and through‑the‑line activation
- Develops best‑in‑class retail brand activation to drive brand conversion (online & in‑store)
- Quality champion for Florette brand, identifying opportunities to improve quality standards
- Leads CSR agenda for Florette brand, identifying future opportunities to engage with consumers & trade
- Leads annual brand planning process (in collaboration with Category & NPD) to research suitable territories and bring market‑leading NPD launch plans to the trade
- Works with Florette Food Service team to unlock opportunities to drive FFS in trade
- Marketing experience within FMCG, ideally within food & drink
- Proven track record of campaign delivery
- Highly organised with strong project management & analytical skills
- Experience working with agencies and cross‑functional teams
- Strong relationship building & communication skills (at all levels to internal & external stakeholders)
- Creative thinker & results driven
Florette is a leading UK food manufacturing site within Agrial Fresh Produce Ltd, part of the Agrial family of 17,500 employees. We specialise in producing and distributing pre‑packed, ready‑to‑eat salad bags and bowls to supermarkets, retailers, restaurants and fast‑food vendors. We operate under the well‑recognisable Florette brand across the UK.
Benefits- Competitive base salary, plus annual bonus
- Life Assurance: 3× your basic salary paid to a nominated beneficiary
- Employee Assistance Programme and BUPA Remote GP service, 24/7 helpline, and BUPA Membership
- 33 days annual leave per annum, inclusive of UK Bank Holidays, with option to purchase up to 2 additional working weeks
- Learning and Development programmes, including personalised induction, funded apprenticeships (L2‑L7), leadership development, first‑aid and MHFA training
- Employee discount platform for multiple retailers and salary finance schemes for bicycles, gyms and other services
- Recognition awards, employee engagement days, attendance incentives, annual volunteering day, and subsidised staff transport from Burton‑on‑Trent
Brand Manager in Lichfield employer: Agrial Fresh Produce
Florette is an exceptional employer located in Lichfield, offering a vibrant work culture that prioritises employee wellbeing and development. With competitive benefits including generous annual leave, comprehensive health support, and tailored learning opportunities, employees are empowered to grow within a supportive environment. Join our dedicated team where your contributions directly impact the success of one of the UK's leading food manufacturers, all while enjoying a collaborative atmosphere that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Lichfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Agrial Fresh Produce and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Agrial Fresh Produce are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Agrial Fresh Produce on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Agrial Fresh Produce. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in Lichfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Agrial Fresh Produce. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Agrial Fresh Produce:Show us that you’ve done your homework! In your application, briefly mention what you admire about Agrial Fresh Produce’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Agrial Fresh Produce
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Agrial Fresh Produce will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Agrial Fresh Produce, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
