Brand Manager

We have an exciting opportunity for a creative, experienced Brand Manager to join our award-winning team at Florette in Lichfield on the next stage of our brand journey. You will work with our Head of Category & Marketing to lead marketing initiatives aligned to our new Florette brand strategy that strengthens our brand engagement. You will help lead the execution of integrated marketing strategies, ensuring strong brand presence in-store and online.

Working hours: 37.5, M-F

Main Responsibilities:

• Manage digital strategy including social content & web development
• Develop best in class digital and instore brand activation to drive brand conversion
• Identifies and develops suitable brand partnerships to extend reach & increase consumption
• Lead agency relationships and through-the-line activation
• Lead annual brand planning process (in collaboration with Category, NPD & Commercial) to bring market leading NPD launch plans to the trade
• Review opportunities to improve brand performance & profile, while monitoring P&L and ROI
• Manage retail activation for key accounts to bring new shoppers into the brand & category

Skills and Experience Required:

• Marketing experience within FMCG, ideally within food & drink
• Proven track record of campaign delivery
• Highly organised with strong project management & analytical skills
• Experience of working with agencies and cross functional teams
• Strong relationship building & communication skills (at all levels to internal & external stakeholders)
• Creative thinker & results driven

Competitive, plus annual bonus and a range of employee benefits you’d expect from a market leading business, including:

• Life Assurance: 3x your basic salary paid to your nominated beneficiary.
• Employee Assistance Programme and BUPA: Providing a Remote GP service along with a 24/7 helpline for financial, legal, medical and life issues, as well as access to BUPA Membership.
• Annual leave entitlement: 33 days annual leave per annum inclusive of UK Bank Holidays which increases with service, as well as the option to purchase up to 2 additional working weeks of holiday per annum.
• Learning and Development: Personalised induction and regular learning and development courses and schemes: From L2 to L7 Funded Apprenticeships, Leadership Development Programme, First-Aid and MHFA Training, and many more!
• Benefits Platforms: Employee discount platform for multiple retailers and access to salary finance schemes for bicycles, gyms, and financial assistance.
• Other: Recognition awards, Regular Employee Engagement days, attendance incentives, an annual volunteering day, and a free staff transport service to and from site covering Lichfield, Burton on Trent, Cannock, Rugeley, and Burntwood.

About Us: Florette is one of three UK food manufacturing sites within Agrial Fresh Produce Ltd, which is an autonomous part of the larger 17,500 employee strong French co-operative group, Agrial. The business operates mainly under its recognisable Florette salad brand and we are one of the UK’s leading producers in the industry. Under the well-known Florette brand, our site processes and distributes pre-packed, ready to eat, fresh salad bags and bowls to some of the UK’s most well-known supermarkets and retailers, as well as your favourite restaurants and fast food vendors. In total, we sell on average around 600,000kg of products every week - an unbe-leaf-able amount!

Agrial has operations across 11 countries, with 100 industrial sites, and a 2024 turnover of €7.1bn across 5 food divisions which comprise of Beverage, Dairy, Meat, Fresh Produce & Agricultural operations; it’s not just about lettuce! As well as 2 factories we also have a farming operation – Agrial Fresh Farms. All UK sites operate under the name of Agrial Fresh Produce Limited and fall under Agrial's vegetable division. We have a recipe for success through our EPIC values and working together as one team.

Next Steps: It’s an exciting time to join our business as we look for new starters to join us to innovate in everything we do! We’re looking for positive and driven people to join our professional team. If you have the skills or experience we are looking for, and want a fresh challenge we would love for you to join us on our journey!

Agrial Fresh Produce reserve the right to close this vacancy once we have received sufficient applications. Therefore, if you are interested, please submit your application as early as possible.

VISA Sponsorship: This role is only open to applicants who have the permanent right to work in the UK. We are unable to provide or take over visa sponsorship, either now or in the future. Applicants must be able to demonstrate their ongoing eligibility to work in the UK without the need for employer sponsorship.

Agrial Fresh Produce Ltd is an Equal Opportunities employer. In addition, as part of Responsible Recruitment, Agrial Fresh Produce Ltd believes in the Employer Pay Principle. No worker should pay for a job – the costs of recruitment should be borne not by the worker but by the employer. We are committed to supporting the mental health and wellbeing of all of our staff. That’s why we’ve taken the Mental Health at Work Commitment and are currently delivering a programme of activities to ensure that everyone can have open and honest conversations about their wellbeing in the workplace and feel supported. We encourage applications from persons with experience of poor mental health and are committed to supporting our employees to fulfil their potential and perform at their best in work.