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- Tasks: Lead creative marketing initiatives and manage digital strategies for our Florette brand.
- Company: Join our award-winning team at Florette, a leader in fresh produce.
- Benefits: Enjoy competitive salary, annual bonus, and 33 days of leave plus perks.
- Why this job: Make a real impact on brand engagement and drive innovative marketing strategies.
- Qualifications: Experience in FMCG marketing with strong project management and communication skills.
- Other info: Dynamic work environment with opportunities for personal development and wellbeing support.
The predicted salary is between 40000 - 50000 £ per year.
We have an exciting opportunity for a creative, experienced Brand Manager to join our award‑winning team at Florette in Lichfield on the next stage of our brand journey. You will work with our Head of Category & Marketing to lead marketing initiatives aligned to our new Florette brand strategy that strengthens our brand engagement. You will help lead the execution of integrated marketing strategies, ensuring strong brand presence in‑store and online. This role requires permanent right to work in the UK; we do not sponsor visas. Working hours: 37.5, Monday – Friday.
Responsibilities
- Manage digital strategy including social content & web development.
- Develop best‑in‑class digital and in‑store brand activation to drive brand conversion.
- Identify and develop suitable brand partnerships to extend reach & increase consumption.
- Lead agency relationships and through‑the‑line activation.
- Lead annual brand planning process (in collaboration with Category, NPD & Commercial) to bring market‑leading NPD launch plans to the trade.
- Review opportunities to improve brand performance & profile, while monitoring P&L and ROI.
- Manage retail activation for key accounts to bring new shoppers into the brand & category.
Skills & Experience
- Marketing experience within FMCG, ideally within food & drink.
- Proven track record of campaign delivery.
- Highly organised with strong project management & analytical skills.
- Experience of working with agencies and cross‑functional teams.
- Strong relationship building & communication skills (at all levels to internal & external stakeholders).
- Creative thinker & results driven.
Benefits
- Competitive salary, plus annual bonus.
- Life Assurance: 3× basic salary paid to nominated beneficiary.
- Employee Assistance Programme and BUPA: Remote GP service, 24/7 helpline for financial, legal, medical and life issues, plus BUPA Membership access.
- Annual leave entitlement: 33 days per annum inclusive of UK bank holidays, with option to purchase up to 2 additional working weeks.
- Learning and Development: personalised induction, regular courses and schemes (L2‑L7 funded apprenticeships, Leadership Development Programme, First‑Aid and MHFA Training, etc.).
- Benefits platforms: employee discount platform for multiple retailers and salary finance schemes for bicycles, gyms, etc.
- Recognition awards, regular employee engagement days, attendance incentives, annual volunteering day, free staff transport service covering Lichfield, Burton on Trent, Cannock, Rugeley and Burntwood.
Agrial Fresh Produce Ltd is an Equal Opportunities employer. We are committed to supporting the mental health and wellbeing of all staff with a Mental Health at Work Commitment and public programmes to ensure open discussions about wellbeing.
Brand Manager in Lichfield employer: Agrial Fresh Produce Ltd
Contact Detail:
Agrial Fresh Produce Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Lichfield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and projects. This is a great way to demonstrate your creativity and results-driven mindset to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its brand strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to their brand journey. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. Plus, it shows you're proactive and keen on being part of our brand story.
We think you need these skills to ace Brand Manager in Lichfield
Some tips for your application 🫡
Show Your Creative Side: As a Brand Manager, creativity is key! Make sure your application reflects your innovative thinking. Use examples from your past experiences to showcase how you've successfully executed marketing strategies that align with brand goals.
Tailor Your CV and Cover Letter: Don’t just send the same old CV and cover letter for every job. Tailor them specifically for this role at Florette. Highlight your FMCG experience and any relevant campaigns you've delivered that demonstrate your fit for the position.
Be Data-Driven: We love numbers! When discussing your previous roles, include metrics that show your impact on brand performance. Whether it’s increased sales or improved engagement, data can really make your application stand out.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Agrial Fresh Produce Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Florette's brand values, recent campaigns, and market positioning. Understanding their brand strategy will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Creative Side
As a Brand Manager, creativity is key! Prepare examples of past campaigns you've led or contributed to, highlighting your innovative ideas and how they drove results. Be ready to discuss how you can bring fresh concepts to Florette's marketing initiatives.
✨Master the Digital Landscape
Since managing digital strategy is part of the role, brush up on current trends in social media and web development. Be prepared to discuss how you would enhance Florette's online presence and engage consumers through digital channels.
✨Build Relationships Like a Pro
Strong relationship-building skills are crucial for this position. Think of examples where you've successfully collaborated with agencies or cross-functional teams. Highlight your communication style and how you foster positive working relationships to achieve common goals.