At a Glance
- Tasks: Lead creative marketing initiatives and manage digital strategies for our Florette brand.
- Company: Join our award-winning team at Florette, a leader in fresh produce.
- Benefits: Enjoy competitive salary, annual bonus, and 33 days of leave plus perks.
- Other info: Dynamic work environment with opportunities for personal development and wellbeing support.
- Why this job: Make a real impact on brand engagement and drive innovative marketing strategies.
- Qualifications: Experience in FMCG marketing with strong project management and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
We have an exciting opportunity for a creative, experienced Brand Manager to join our award‑winning team at Florette in Lichfield on the next stage of our brand journey. You will work with our Head of Category & Marketing to lead marketing initiatives aligned to our new Florette brand strategy that strengthens our brand engagement. You will help lead the execution of integrated marketing strategies, ensuring strong brand presence in‑store and online. This role requires permanent right to work in the UK; we do not sponsor visas. Working hours: 37.5, Monday – Friday.
Responsibilities
- Manage digital strategy including social content & web development.
- Develop best‑in‑class digital and in‑store brand activation to drive brand conversion.
- Identify and develop suitable brand partnerships to extend reach & increase consumption.
- Lead agency relationships and through‑the‑line activation.
- Lead annual brand planning process (in collaboration with Category, NPD & Commercial) to bring market‑leading NPD launch plans to the trade.
- Review opportunities to improve brand performance & profile, while monitoring P&L and ROI.
- Manage retail activation for key accounts to bring new shoppers into the brand & category.
Skills & Experience
- Marketing experience within FMCG, ideally within food & drink.
- Proven track record of campaign delivery.
- Highly organised with strong project management & analytical skills.
- Experience of working with agencies and cross‑functional teams.
- Strong relationship building & communication skills (at all levels to internal & external stakeholders).
- Creative thinker & results driven.
Benefits
- Competitive salary, plus annual bonus.
- Life Assurance: 3× basic salary paid to nominated beneficiary.
- Employee Assistance Programme and BUPA: Remote GP service, 24/7 helpline for financial, legal, medical and life issues, plus BUPA Membership access.
- Annual leave entitlement: 33 days per annum inclusive of UK bank holidays, with option to purchase up to 2 additional working weeks.
- Learning and Development: personalised induction, regular courses and schemes (L2‑L7 funded apprenticeships, Leadership Development Programme, First‑Aid and MHFA Training, etc.).
- Benefits platforms: employee discount platform for multiple retailers and salary finance schemes for bicycles, gyms, etc.
- Recognition awards, regular employee engagement days, attendance incentives, annual volunteering day, free staff transport service covering Lichfield, Burton on Trent, Cannock, Rugeley and Burntwood.
Agrial Fresh Produce Ltd is an Equal Opportunities employer. We are committed to supporting the mental health and wellbeing of all staff with a Mental Health at Work Commitment and public programmes to ensure open discussions about wellbeing.
Brand Manager in Lichfield employer: Agrial Fresh Produce Ltd
Florette is an exceptional employer located in Lichfield, offering a vibrant work culture that fosters creativity and collaboration. With a strong commitment to employee wellbeing, competitive salaries, and extensive learning and development opportunities, we empower our Brand Managers to thrive in their roles while making a meaningful impact on our brand journey. Our supportive environment, coupled with unique benefits such as free staff transport and annual volunteering days, makes Florette a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Lichfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Agrial Fresh Produce Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Agrial Fresh Produce Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Agrial Fresh Produce Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Agrial Fresh Produce Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in Lichfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Agrial Fresh Produce Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Agrial Fresh Produce Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Agrial Fresh Produce Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Agrial Fresh Produce Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Agrial Fresh Produce Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Agrial Fresh Produce Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
