At a Glance
- Tasks: Create and optimise customer journeys across email, SMS, and direct mail.
- Company: Join Agria Pet Insurance, a leading pet insurance provider with a passion for animals.
- Benefits: Enjoy 25 days annual leave, health support, and discounts on pet insurance.
- Other info: Be part of a supportive team that values pets and promotes a positive work culture.
- Why this job: Combine creativity and data to enhance customer engagement and drive business growth.
- Qualifications: Experience in CRM and marketing automation, with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
We're looking for a commercially minded and customer-focused Marketing Automation Manager to join our Customer Marketing team. This is an exciting opportunity to play a key role in delivering acquisition, retention and customer communication strategies that drive business performance and enhance customer engagement.
You'll be responsible for planning, building, testing and optimising omni-channel customer journeys across email, SMS and direct mail. Working closely with stakeholders across the business, you'll use customer insight, data and marketing technology to deliver highly targeted and engaging communications throughout the customer lifecycle. This role would suit someone who enjoys combining creativity, data and technology to deliver measurable results and customer-centric outcomes.
What You'll Be Doing
- Develop and deliver customer acquisition, retention and loyalty communication strategies that support business growth and customer engagement.
- Build, manage and optimise automated customer journeys across email, SMS and direct mail, ensuring communications are timely, relevant and effective.
- Own testing programmes across customer communications, using data and insight to continuously improve campaign performance and customer outcomes.
- Produce reporting, dashboarding and campaign analysis to identify trends, measure success and inform future activity.
- Collaborate with IT, MI, Operations and external partners to support CRM developments, customer data initiatives and marketing technology enhancements.
- Support cross-functional projects and continuous improvement initiatives, helping to deliver strategic objectives and enhance the customer experience.
What We're Looking For
- Proven experience in CRM, direct marketing or customer marketing, with a track record of improving customer engagement and conversion.
- Experience using marketing automation platforms such as Apteco FastStats, PeopleStage, Orbit, Dotdigital or similar.
- Strong analytical skills with the ability to turn data and insights into effective marketing activity.
- Good understanding of GDPR, PECR and customer-focused marketing practices.
- Excellent communication and stakeholder management skills.
- A proactive, organised approach with the ability to manage multiple priorities and work both independently and collaboratively.
Why Agria Pet Insurance
Agria Pet Insurance is one of the UK's leading specialist pet insurance providers. We only provide lifetime insurance for animals, so truly understand and care about our customers and their beloved pets - especially as most of our team are pet parents, and we're all animal-lovers. Our passion for pets means that we are trusted by The Royal Kennel Club, Lloyds and many other significant affinity partners to provide lifetime pet insurance in their names.
Working closely with animal welfare organisations, vets and breeders, gives us deep insight on what's best for pets. And we give back too - including supporting hundreds of animal rescues, protecting over 100,000 rescued animals, and through donations of over £2m to animal charities.
We are a strong, growing business, having doubled our GWP in the last 5 years, with a supportive ethos and family feel. We became one of the UK’s Best Workplaces™ in 2023, 2024, 2025 and again in 2026, we have the top 4 slots on Which? Best Buy pet insurance, are ranked 4.8 on Trustpilot (higher than any other pet insurance provider) and we are extremely proud to be the only carbon negative pet insurer in the UK.
What we offer
- 25 days annual leave which increases with service, plus bank holidays and an extra day off for your Birthday!
- Opportunity to buy/sell up to 5 days annual leave per calendar year
- Pension and Life Assurance scheme
- Access to 25% off insuring your pet with Agria. Friends and family are also entitled to a discount too
- We aim to support the health and wellbeing of all our colleagues so you’ll have access to a Health Cash Plan, mental health support and health and wellbeing platforms, including Headspace.
Marketing Automation Manager in Aylesbury employer: Agria Pet Insurance
Agria Pet Insurance is an excellent employer, offering a supportive work culture that prioritises employee well-being and professional growth. Located in Aylesbury, the company provides competitive commissions, comprehensive health plans, and a strong commitment to animal welfare, making it a rewarding place for those passionate about pets and customer service.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager in Aylesbury
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Agria Pet Insurance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Agria Pet Insurance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Agria Pet Insurance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Agria Pet Insurance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Manager in Aylesbury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Agria Pet Insurance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Agria Pet Insurance:Show us that you’ve done your homework! In your application, briefly mention what you admire about Agria Pet Insurance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Agria Pet Insurance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Agria Pet Insurance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Agria Pet Insurance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
