Marketing Automation Lead: CRM & Customer Journeys

Marketing Automation Lead: CRM & Customer Journeys

Full-Time No working from home possible
Agria Pet Insurance Limited

At a Glance

  • Tasks: Plan and optimise marketing journeys across email, SMS, and direct mail.
  • Company: Join Agria Pet Insurance, a leader in pet insurance in the UK.
  • Benefits: Competitive salary, flexible working, and opportunities for professional growth.
  • Other info: Collaborative team environment with a focus on innovation.
  • Why this job: Make a real impact on customer engagement and retention strategies.
  • Qualifications: Experience in marketing automation and strong data analysis skills.

Agria Pet Insurance Limited in the UK is seeking a commercially minded Marketing Automation Manager to join our Customer Marketing team. You’ll plan, build, test and optimise omni‑channel journeys across email, SMS and direct mail to drive acquisition, retention and customer engagement.

The role requires collaboration with IT, MI and external partners, strong data insight, GDPR knowledge and the ability to turn insights into measurable campaigns.

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Marketing Automation Lead: CRM & Customer Journeys employer: Agria Pet Insurance Limited

Agria Pet Insurance Limited is an excellent employer that values innovation and collaboration, offering a dynamic work culture where your expertise in pricing and risk management can truly shine. With a focus on employee growth, you will have access to professional development opportunities while working in a supportive environment that prioritises both customer satisfaction and regulatory compliance. Located in the UK, this role provides a unique chance to make a meaningful impact in the pet insurance sector, all while being part of a dedicated team committed to excellence.

Agria Pet Insurance Limited

Contact Details:

Agria Pet Insurance Limited Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Marketing Automation Lead: CRM & Customer Journeys

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Agria Pet Insurance Limited and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Agria Pet Insurance Limited are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Agria Pet Insurance Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Agria Pet Insurance Limited. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Marketing Automation Lead: CRM & Customer Journeys

Marketing Automation
CRM
Customer Journey Mapping
Email Marketing
SMS Marketing
Direct Mail Campaigns
Data Insight

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Agria Pet Insurance Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Agria Pet Insurance Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Agria Pet Insurance Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Agria Pet Insurance Limited

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Agria Pet Insurance Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Agria Pet Insurance Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.