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- Tasks: Support the Direct Marketing Manager in delivering engaging CRM campaigns via email and SMS.
- Company: Join Agria Pet Insurance, a leading pet insurance provider passionate about animal welfare.
- Benefits: Enjoy a supportive work culture, flexible hours, and the chance to make a real impact.
- Why this job: Be part of a team that loves pets and contributes to animal charities while growing your marketing skills.
- Qualifications: Experience with Dotdigital and strong communication skills are essential; multitasking is key!
- Other info: Weekly office attendance in Aylesbury required every Wednesday; high-speed internet is a must.
The predicted salary is between 36000 - 60000 £ per year.
Agria Pet Insurance is one of the UK’s leading specialist pet insurance providers. We only provide lifetime insurance for animals, so truly understand and care about our customers and their beloved pets – especially as most of our team are pet parents, and we’re all animal-lovers. Our passion for pets means that we are trusted by The Royal Kennel Club and many other significant affinity partners to provide lifetime pet insurance in their names.
Working closely with animal welfare organisations, vets and breeders, gives us deep insight on what’s best for pets. And we give back too – including supporting hundreds of animal rescues, protecting over 100,000 rescued animals, and through donations of over £2m to animal charities.
We are a strong, growing business, having doubled our GWP in the last 5 years, with a supportive ethos and family feel. We became one of the UK’s Best Workplaces in 2023 and again in 2024, were awarded Most Trusted Pet Insurer in 2021, we have the top 4 slots on Which? Best Buy pet insurance and we are extremely proud to be the only carbon positive pet insurer in the UK.
About the role
We are looking for a Marketing CRM Executive to support our Direct Marketing Manager in the delivery of the Customer Contact Strategy. You will help with the management and optimisation of customer communications using CRM channels, primarily email and SMS. You’ll be building campaigns within Dotdigital and briefing customer audience selections and segmentation for marketing communications, as well as being responsible for the delivery of campaigns, monthly reporting and campaign analysis and optimisation.
What you’ll be doing
CRM Marketing Campaigns
- Briefing our data agency, with support from the Direct Marketing Manager, using segmentation to create audience selections.
- Building email and SMS campaigns in Dotdigital using templates to meet the requirements of the customer contact strategy.
- Support in the creation of marketing collateral and seasonal campaign initiatives, by writing comprehensive briefs to our artwork agencies.
- Delivery of the ongoing customer communications approach to drive engagement with the Agria brand and other key commercial partners to include transactional emails, onboarding messages, customer newsletters and other communications.
- Support the Direct Marketing Manager with delivering and optimising our sales-driving email and SMS campaigns to acquire new business by converting free covers, quotes/enquirers, and lapsed prospects/customers into full policyholders.
- Regularly reporting on campaign success for ongoing channel optimisation to meet sales targets, and making recommendations on future approaches.
- Contribute to the monthly marketing report including results of sales-driving campaigns and relevant A/B testing and analysis.
- Management & planning of marketing automation & testing programmes, with support from the Direct Marketing Manager, across email, post and SMS channels.
3rd Party Management and Partnerships
- Support the Direct Marketing Manager with the management of agencies/suppliers.
- Working closely with the other stakeholders in the business to support the partnership strategy in relevant CRM channels as needed.
What we’re looking for
- Experience of using Dotdigital, Apteco FastStats/PeopleStage.
- Excellent communication skills including spelling and grammar.
- Able to coordinate multiple external communications’ messages at any one time.
- Strong stakeholder management at all levels.
- Good organisational skills with the ability to work to tight deadlines and prioritise workload.
- Versatile, with the ability to adapt quickly to the changing needs of a rapidly developing business.
Additional information
- Weekly attendance at Agria Head Office in Aylesbury every Wednesday. You may be asked to attend additional days where the business requires.
- High-speed broadband connectivity is essential.
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CRM Marketing Executive employer: Agria Pet Insurance Limited
Contact Detail:
Agria Pet Insurance Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Executive
✨Tip Number 1
Familiarize yourself with Dotdigital, as it's a key tool for this role. Consider taking an online course or watching tutorials to get comfortable with building email and SMS campaigns.
✨Tip Number 2
Show your passion for pets! Since Agria Pet Insurance values animal lovers, share any relevant experiences you have with pets in your conversations or during interviews.
✨Tip Number 3
Prepare to discuss your experience with CRM strategies and how you've successfully managed customer communications in the past. Be ready to provide examples of campaigns you've worked on.
✨Tip Number 4
Network with professionals in the pet insurance or marketing industry. Engaging with others can provide insights into the company culture and may even lead to referrals.
We think you need these skills to ace CRM Marketing Executive
Some tips for your application 🫡
Understand the Company: Take some time to research Agria Pet Insurance. Familiarize yourself with their mission, values, and recent achievements. This will help you tailor your application to reflect their ethos and demonstrate your passion for pets.
Highlight Relevant Experience: Make sure to emphasize any experience you have with CRM tools, especially Dotdigital. Provide specific examples of past campaigns you've managed or contributed to, showcasing your skills in email and SMS marketing.
Showcase Communication Skills: Since excellent communication skills are crucial for this role, ensure your application is well-written, free of spelling and grammar errors, and clearly conveys your ideas. Consider including a brief writing sample if relevant.
Tailor Your Application: Customize your CV and cover letter to align with the job description. Mention your ability to manage multiple communications and your organizational skills, as these are key attributes they are looking for.
How to prepare for a job interview at Agria Pet Insurance Limited
✨Show Your Passion for Pets
Since Agria Pet Insurance is all about caring for pets, make sure to express your love for animals during the interview. Share personal stories or experiences that highlight your connection with pets, as this will resonate well with the team.
✨Familiarize Yourself with Dotdigital
As a CRM Marketing Executive, you'll be using Dotdigital extensively. Brush up on your knowledge of the platform and be prepared to discuss any previous experience you have with it. If you can, mention specific campaigns you've built or managed.
✨Highlight Your Communication Skills
Excellent communication skills are crucial for this role. Be ready to demonstrate your ability to coordinate multiple messages and manage stakeholder communications effectively. You might even want to prepare examples of how you've successfully communicated in past roles.
✨Discuss Campaign Optimization
The role involves analyzing and optimizing campaigns. Prepare to talk about your experience with A/B testing and how you've used data to improve campaign performance. Sharing specific metrics or results from past campaigns can really impress the interviewers.
