The Role:
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.
We're looking for a commercially minded and data-driven CRM Lead to become Agria's subject matter expert for CRM, customer insight and marketing automation.
This is an exciting opportunity to take ownership of our CRM strategy and capability, driving the development, optimisation and performance of our customer communications programmes. You'll play a key role in ensuring customer data, segmentation, reporting and marketing automation are used effectively to deliver commercial growth, enhance customer value and improve customer outcomes.
Combining strategic thinking with hands-on technical delivery, the CRM Lead will play a pivotal role in shaping Agria's customer marketing capability, using data, insight and automation to enhance customer engagement, improve performance and deliver continuous improvement across the customer lifecycle.
As the CRM Lead, you'll own CRM planning, customer insight, reporting frameworks, marketing automation and data governance, while providing expert guidance on customer targeting, performance optimisation and emerging CRM technologies.
What You'll Be Doing:
CRM Planning & Delivery
- Define, develop and optimise customer lifecycle programmes, ensuring communications are relevant, timely and aligned to customer needs and business objectives.
- Own the planning, development and continuous improvement of Agria's CRM, segmentation and marketing automation capability.
- Translate business objectives into data-led CRM plans that drive customer acquisition, retention and lifetime value.
- Lead testing, targeting and personalisation strategies to improve customer outcomes and commercial performance.
Insight, Analytics & Reporting
- Own customer marketing reporting, insight generation and performance measurement.
- Analyse customer, campaign and commercial data, turning insights into actionable recommendations.
- Identify opportunities to improve customer engagement, retention and overall business performance.
- Develop reporting frameworks that support informed decision-making and measurable business outcomes. xgikmsk
CRM Technology & Automation
- Lead the effective utilisation and development of FastStats, PeopleStage and associated CRM technologies.
- Design and deliver complex audien...
CRM Lead in Walton employer: Agria Pet Insurance Careers
Agria Pet Insurance is an exceptional employer, offering a supportive and family-oriented work culture that prioritises the well-being of its employees. With a strong commitment to professional growth, employees benefit from comprehensive training, generous annual leave, and a hybrid working model that promotes work-life balance. As a leader in the pet insurance industry, Agria not only values its team but also actively contributes to animal welfare, making it a meaningful place to work for those passionate about pets.
Contact Details:
Agria Pet Insurance Careers Recruitment Team
