At a Glance
- Tasks: Lead CRM strategy, optimise customer communications, and drive data-driven marketing initiatives.
- Company: Join Agria Pet Insurance, a leading pet insurance provider with a passion for animals.
- Benefits: Enjoy 25 days annual leave, health support, and discounts on pet insurance.
- Other info: Hybrid working model with a supportive team culture and excellent career growth opportunities.
- Why this job: Make a real impact in a growing company that cares about pets and their owners.
- Qualifications: Experience in CRM, strong analytical skills, and a passion for emerging technologies.
The predicted salary is between 51750 - 63250 £ per year.
The Role
We're looking for a commercially minded and data-driven CRM Lead to become Agria's subject matter expert for CRM, customer insight and marketing automation.
This is an exciting opportunity to take ownership of our CRM strategy and capability, driving the development, optimisation and performance of our customer communications programmes.
You'll play a key role in ensuring customer data, segmentation, reporting and marketing automation are used effectively to deliver commercial growth, enhance customer value and improve customer outcomes.
Combining strategic thinking with hands-on technical delivery, the CRM Lead will play a pivotal role in shaping Agria's customer marketing capability, using data, insight and automation to enhance customer engagement, improve performance and deliver continuous improvement across the customer lifecycle.
As the CRM Lead, you'll own CRM planning, customer insight, reporting frameworks, marketing automation and data governance, while providing expert guidance on customer targeting, performance optimisation and emerging CRM technologies.
What You'll Be Doing
- CRM Planning & Delivery
- Define, develop and optimise customer lifecycle programmes, ensuring communications are relevant, timely and aligned to customer needs and business objectives.
- Own the planning, development and continuous improvement of Agria's CRM, segmentation and marketing automation capability.
- Translate business objectives into data-led CRM plans that drive customer acquisition, retention and lifetime value.
- Lead testing, targeting and personalisation strategies to improve customer outcomes and commercial performance.
- Insight, Analytics & Reporting
- Own customer marketing reporting, insight generation and performance measurement.
- Analyse customer, campaign and commercial data, turning insights into actionable recommendations.
- Identify opportunities to improve customer engagement, retention and overall business performance.
- Develop reporting frameworks that support informed decision-making and measurable business outcomes.
- CRM Technology & Automation
- Lead the effective utilisation and development of Fast Stats, People Stage and associated CRM technologies.
- Design and deliver complex audience selections, customer segmentations, automated journeys and reporting outputs.
- Drive continuous improvements in CRM processes, data quality and technical capability.
- Stay informed of emerging CRM technologies, automation tools and AI-driven solutions, identifying opportunities to enhance performance and customer outcomes.
- Partner & Stakeholder Management
- Liaise with Paragon DCX and other CRM partners to ensure high-quality delivery and innovation.
- Act as the key CRM link between Marketing, IT, Data, Compliance and external suppliers.
- Lead CRM-related projects, translating business requirements into effective technical solutions.
- Collaborate across multiple teams to deliver customer-focused marketing initiatives and continuous improvement.
What We're Looking For
We're looking for an experienced CRM professional who combines strong analytical capability with strategic thinking and hands-on delivery experience.
You'll bring
- Significant experience in CRM, database marketing, customer analytics or marketing automation roles.
- Advanced knowledge of customer segmentation, audience management and data-driven marketing.
- Strong mathematical, analytical and problem-solving skills, with the ability to interpret complex datasets and identify commercial opportunities.
- Proven experience translating analysis into strategic recommendations and measurable business actions.
- Hands-on experience using CRM and marketing automation platforms.
- Experience with Apteco Fast Stats and People Stage would be advantageous, although full training will be provided.
- Experience managing external agencies, technology partners and suppliers.
- Experience working closely with IT and MI teams to deliver customer marketing solutions.
- Strong commercial awareness and accountability for delivering measurable business outcomes.
- A growth mindset and genuine interest in emerging technologies, AI and automation, with a desire to apply innovation to deliver both commercial and Consumer Duty outcomes.
- Excellent communication and relationship-building skills.
- The ability to work towards agreed performance targets and deliver results.
- A versatile and adaptable approach, with the ability to respond quickly to the changing needs of a rapidly developing business.
Why Agria Pet Insurance
Agria Pet Insurance is one of the UK's leading specialist pet insurance providers.
We only provide lifetime insurance for animals, so truly understand and care about our customers and their beloved pets - especially as most of our team are pet parents, and we're all animal-lovers.
Our passion for pets means that we are trusted by The Royal Kennel Club, Lloyds and many other significant affinity partners to provide lifetime pet insurance in their names.
Working closely with animal welfare organisations, vets and breeders, gives us deep insight on what's best for pets.
And we give back too - including supporting hundreds of animal rescues, protecting over 100,000 rescued animals, and through donations of over £2m to animal charities.
We are a strong, growing business, having doubled our GWP in the last 5 years, with a supportive ethos and family feel. We became one of the UK’s Best Workplaces in and again in 2026, we have the top 4 slots on Which?
Best Buy pet insurance, are ranked 4.8 on Trustpilot (higher than any other pet insurance provider) and we are extremely proud to be the only carbon negative pet insurer in the UK.
What we offer
- 25 days annual leave which increases with service, plus bank holidays and an extra day off for your Birthday!
- Opportunity to buy/sell up to 5 days annual leave per calendar year
- Pension and Life Assurance scheme
- Access to 25% off insuring your pet with Agria. Friends and family are also entitled to a discount too
- We aim to support the health and wellbeing of all our colleagues so you’ll have access to a Health Cash Plan, mental health support and health and wellbeing platforms, including Headspace
Please note, we operate a hybrid working model, with colleagues attending our Aylesbury office every Wednesday and working remotely for the remainder of the week.
CRM Lead in Aylesbury employer: Agria Pet Insurance Careers
Agria Pet Insurance is an exceptional employer, offering a supportive and family-oriented work culture that prioritises the well-being of its employees. With a strong commitment to professional growth, employees benefit from comprehensive training, generous annual leave, and a hybrid working model that promotes work-life balance. As a leader in the pet insurance industry, Agria not only values its team but also actively contributes to animal welfare, making it a meaningful place to work for those passionate about pets.
Contact Details:
Agria Pet Insurance Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lead in Aylesbury
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Agria Pet Insurance Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Agria Pet Insurance Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Agria Pet Insurance Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Agria Pet Insurance Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Lead in Aylesbury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Agria Pet Insurance Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Agria Pet Insurance Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Agria Pet Insurance Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Agria Pet Insurance Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Agria Pet Insurance Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Agria Pet Insurance Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
