At a Glance
- Tasks: Drive sales in the South UK by building relationships with farmers and merchant reps.
- Company: Join Farmsense, a leader in animal health products since 1992.
- Benefits: Enjoy a competitive salary, professional development, and a supportive team.
- Why this job: Make a real impact in agriculture while developing your career.
- Qualifications: Knowledge of livestock farming and strong communication skills required.
- Other info: Dynamic role with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
Farmsense has been supporting British farmers since 1992 with premium animal health products and world‑class customer service. As part of Tangerine Holdings, we pride ourselves on innovation, integrity, and building long‑term relationships with our customers.
The Role
We’re looking for a passionate and driven Area Sales Manager (ASM) to join our team and take ownership of the South UK territory. Reporting to the National Sales Manager, you’ll be responsible for achieving and exceeding your area’s sales plan by developing strong relationships with farmers and merchant sales reps.
This is a field‑based role requiring regular farm visits, dual calling with merchant reps, and proactive engagement with key stakeholders in the agricultural sector.
Key Responsibilities
- Achieve the territory’s sales targets through strategic planning and relationship building.
- Conduct at least 15 farm visits per month, either solo or with merchant reps.
- Maintain a forward‑planning calendar and update CRM with detailed meeting notes.
- Analyse sales data to identify trends and propose corrective actions.
- Support merchants at auction marts and farmers meetings.
- Attend key national and regional agricultural shows.
- Deliver presentations and build relationships with Key Opinion Leaders.
- Collaborate with internal teams including marketing, customer service, and technical support.
What We’re Looking For
Knowledge & Experience
- Strong understanding of livestock farming.
- Practical experience through education or hands‑on farming work.
- Familiarity with CRM systems and data analysis.
Skills & Attributes
- Excellent interpersonal and communication skills.
- Strong time management and IT proficiency (especially PowerPoint and Excel).
- Self‑motivated, enthusiastic, and customer‑focused.
- Able to multitask and deliver creative, flexible solutions.
Why Join Us?
At Farmsense, you’ll be part of a team that values integrity, collaboration, and continuous improvement. We offer:
- Competitive salary and benefits.
- Opportunities for professional development.
- A supportive and innovative working environment.
Location: Leominster, England, United Kingdom
Seniority level: Entry level
Employment type: Full‑time
Job function: Sales and Business Development, Farming
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Area Sales Manager (South) employer: Agri-Lloyd Ltd
Contact Detail:
Agri-Lloyd Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager (South)
✨Tip Number 1
Get to know the company inside out! Research Agri-Lloyd Ltd and Farmsense, understand their values, products, and the agricultural sector. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Attend agricultural shows and events where you can meet potential colleagues and industry leaders. Building relationships in person can give you an edge over other candidates.
✨Tip Number 3
Practice your pitch! Prepare a brief introduction about yourself that highlights your experience in livestock farming and sales. This will help you make a strong first impression when meeting with key stakeholders.
✨Tip Number 4
Don’t forget to follow up! After meetings or interviews, send a quick thank-you email. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Area Sales Manager (South)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Area Sales Manager role. Highlight your experience in livestock farming and any relevant sales achievements. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for agriculture and how your skills align with our values at Farmsense. Let us know why you’re the perfect fit for the South UK territory.
Showcase Your Relationship-Building Skills: Since this role is all about building relationships, give examples of how you've successfully engaged with clients or stakeholders in the past. We love seeing real-life experiences that demonstrate your interpersonal skills!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Agri-Lloyd Ltd
✨Know Your Stuff
Make sure you brush up on your knowledge of livestock farming and the agricultural sector. Familiarise yourself with the latest trends and challenges farmers face, as well as how Agri-Lloyd Ltd's products can help them. This will show your passion and understanding during the interview.
✨Showcase Your Relationship Skills
Since the role involves building strong relationships with farmers and merchant sales reps, prepare examples of how you've successfully developed relationships in the past. Think about specific situations where your interpersonal skills made a difference, and be ready to share those stories.
✨Be Data Savvy
As you'll need to analyse sales data and use CRM systems, make sure you're comfortable discussing your experience with these tools. Bring examples of how you've used data to drive sales or improve processes in previous roles, and be prepared to talk about your analytical approach.
✨Plan Your Questions
Interviews are a two-way street, so come prepared with thoughtful questions about the company culture, team dynamics, and expectations for the Area Sales Manager role. This not only shows your interest but also helps you determine if the company is the right fit for you.