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For Companies At a Glance
- Tasks: Lead growth strategies and optimise customer acquisition across various channels.
- Company: Join a fast-growing, innovative consumer brand focused on health and wellbeing.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and ownership.
- Why this job: Be part of a high-impact team driving significant commercial success and brand growth.
- Qualifications: 6-10 years in eCommerce or DTC, with experience in strategy consulting and managing large budgets.
- Other info: Ideal for those passionate about performance marketing and commercial optimisation.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Role Overview: VP of Revenue and Growth
Agora Talent is partnering with a high-growth, digital-first consumer brand that's redefining health and wellbeing. With a focus on quality, innovation, and community, they’ve built a loyal following and standout product range.
Backed by top-tier investors, this is a fast-paced, high-impact environment with big brand ambitions. They're building a sharp, commercially-minded team driven by creativity, ownership, and growth.
This is a high-impact leadership role, ideal for someone who thrives at the intersection of performance marketing, strategy, and commercial optimisation. The position is split across two core pillars that work hand in hand to drive growth. Ideally we are looking for someone who has experience working in a top-tier strategy consultancy and loves to drive growth through marketing.
1. Performance Marketing Leadership
You’ll be responsible for scaling and optimising customer acquisition across all paid channels:
- Lead an in-house team across paid social and manage an external agency for paid search
- Own strategy and performance across all acquisition channels including affiliates, influencers, and emerging channels
- Drive CAC efficiency and scalable POAS across platforms
- Design and implement creative testing, spend allocation, and attribution frameworks to maximise ROI
2. Trading & Commercial Growth Ownership
Own the strategic layer that connects growth activities directly to commercial performance:
- Build a deep understanding of revenue and profit drivers — by channel, brand, SKU, or campaign
- Define pricing, discounting, and promotional strategies aligned with gross margin targets
- Make data-informed decisions on where to prioritise between AOV, CVR, and LTV
- Influence product, marketing, and ops decisions by clearly linking actions to P&L outcomes
What Success Looks Like
- Revenue, gross margin, and LTV consistently hit or exceeded
- Paid media scales efficiently with stable or improving POAS
- Pricing and discounting are used strategically, not reactively
- Subscription and CRM activity improve retention and repeat rate
- Deep visibility into which channels, SKUs, and brands deliver commercial impact
Ideal Background
- 6–10 years of experience in high-performance eCommerce or DTC environments
- Experience working at a top-tier strategy consulting firm
- Proven track record managing 7-figure performance budgets across Meta/Google
- Strong commercial and analytical mindset — ideally with experience in pricing, margin management, or trading
- Hands-on ownership of performance and pricing strategy
- Deep focus on revenue efficiency, customer value, and profit optimisation
VP of Growth and Revenue employer: Agora Talent
Contact Detail:
Agora Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Growth and Revenue
✨Tip Number 1
Network with professionals in the eCommerce and DTC sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in performance marketing and customer acquisition strategies. Being well-versed in current tools and techniques will help you demonstrate your expertise during discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven growth in previous roles. Highlight your experience with managing performance budgets and optimising marketing channels to showcase your ability to deliver results.
✨Tip Number 4
Research the company's product range and community engagement strategies. Understanding their brand values and customer base will allow you to tailor your approach and show how you can contribute to their growth ambitions.
We think you need these skills to ace VP of Growth and Revenue
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and commercial growth. Use specific metrics to demonstrate your success in previous roles, especially in managing performance budgets and driving revenue.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the health and wellbeing sector and how your background aligns with the company's mission. Highlight your experience in strategy consultancy and your approach to driving growth through innovative marketing strategies.
Showcase Analytical Skills: Emphasise your analytical mindset by providing examples of how you've used data to inform decisions in pricing, discounting, and customer acquisition. This will demonstrate your ability to connect growth activities to commercial performance.
Prepare for Interviews: Be ready to discuss your previous experiences in detail, particularly your leadership in performance marketing and your strategic approach to growth. Prepare to share specific examples of how you've driven CAC efficiency and improved ROI in past roles.
How to prepare for a job interview at Agora Talent
✨Showcase Your Leadership Experience
As a VP of Growth and Revenue, you'll need to demonstrate your leadership skills. Prepare examples of how you've successfully led teams in performance marketing and commercial growth. Highlight specific achievements that showcase your ability to drive results.
✨Understand the Brand's Market Position
Research the company thoroughly before the interview. Understand their product range, target audience, and market position. Be ready to discuss how your experience aligns with their goals and how you can contribute to their growth strategy.
✨Prepare for Data-Driven Discussions
Given the emphasis on data-informed decisions, be prepared to discuss your analytical skills. Bring examples of how you've used data to influence marketing strategies, optimise budgets, and improve customer acquisition costs. Familiarise yourself with key metrics relevant to the role.
✨Demonstrate a Creative Mindset
This role requires creativity in driving growth. Think of innovative marketing strategies you've implemented in the past. Be ready to share ideas on how to approach creative testing and spend allocation to maximise ROI, as this will resonate well with the company's focus on innovation.
