At a Glance
- Tasks: Lead the DTC strategy and optimise the Shopify storefront for growth.
- Company: A leading health brand with a strong retail presence and ambitious growth plans.
- Benefits: Competitive salary, equity options, and fully remote work flexibility.
- Other info: Join a diverse team committed to inclusivity and innovation.
- Why this job: Take full ownership of a DTC channel and drive impactful growth.
- Qualifications: 3-7+ years in scaling Shopify stores and strong analytical skills.
The predicted salary is between 90000 - 90000 £ per year.
A rare chance to take total commercial ownership of DTC at a category-leading health brand. Our client is an established, UK-founded health business with over a decade of clinical credibility and a strong presence across major retailers. Their Direct-to-Consumer channel is currently running well below its potential which means the person who steps into this role has genuine open runway and the freedom to make a visible impact fast. With a global rebrand on the horizon and ambitious growth targets ahead, they're looking for a hands-on growth marketer to own DTC end-to-end and drive its next phase. This is a high-autonomy role for someone who wants real ownership of the number - not a seat managing one channel among many.
What you'll do:
- Take end-to-end commercial ownership of the Shopify storefront - user journeys, site performance, conversion funnels.
- Drive CRO through continuous A/B testing, landing page development, and checkout optimisation to lift conversion and AOV.
- Scale acquisition and retention across Meta, Search, and Klaviyo lifecycle flows - growing LTV, lowering CAC.
- Lead the digital rollout of a two-market website rebrand — UX migration, tracking, brand positioning.
- Manage external agencies and keep every digital channel aligned.
- Own the metrics — MER, CAC, ROAS, LTV, contribution margin — and turn insight into fast execution.
What you'll bring:
- 3–7+ years scaling a Shopify / Shopify Plus store in consumer goods, wellness, beauty, personal care, or health.
- Deep analytical instinct, you live in GA4, Triple Whale, Klaviyo, and Shopify reports, and you care about net profit, not just top-line revenue.
- A scrappy, execution-first mindset - you get under the hood, build fast, and test faster.
- Experience setting targets for and holding external agencies accountable.
- Comfort with high autonomy in a fast-paced, remote-first environment.
Why this role:
- Total ownership of a DTC channel with significant untapped upside.
- Equity in a growing, clinically credible brand.
- Fully remote, with the autonomy to shape how you work.
- A pivotal seat during a major rebrand and growth push.
Our client is committed to building an inclusive, diverse team that reflects the communities they serve. Applications are warmly welcomed from people of all backgrounds, ethnicities, gender identities, sexual orientations, ages, and abilities. If you need any reasonable adjustments during the process, just let us know.
Head of Ecommerce employer: Agora Talent
Agora Talent is an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. With a strong focus on employee growth, you will have the opportunity to influence key financial processes while enjoying flexible working arrangements and a competitive bonus structure. Join us to be part of a dynamic team that values your expertise and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Agora Talent are looking for when hiring for a Head of Ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Agora Talent for the Head of Ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Agora Talent as a Head of Ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Agora Talent’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Ecommerce.
We think you need these skills to ace Head of Ecommerce
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Agora Talent, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Agora Talent's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Agora Talent. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Agora Talent
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Agora Talent uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Agora Talent. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
