At a Glance
- Tasks: Lead customer acquisition strategy and optimise growth channels for a premium brand.
- Company: Join a design-led company with a loyal customer base and meaningful products.
- Benefits: Enjoy hybrid flexibility, team events, and a generous product allowance.
- Why this job: Make a real impact in a strategic role with a high-performing team.
- Qualifications: 6+ years in performance marketing, with experience in premium or DTC brands.
- Other info: London-based role with opportunities for leadership and growth.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for a sharp, analytical, and performance-obsessed Growth Director to lead customer acquisition and scale a fast-growing, premium consumer business. This is a senior role with direct impact — you’ll be owning the growth engine, optimising spend, and building a scalable acquisition machine that attracts a discerning, affluent audience.
You’ll bring a deep command of paid channels, data, and funnel conversion — and pair it with a refined sense of how to market a product with elevated positioning and emotional appeal.
What You’ll Do- Own and lead our customer acquisition strategy, from planning to execution — across Paid Social, Paid Search, Display, YouTube, and Affiliates.
- Build and manage rigorous testing frameworks to drive CAC down and LTV up.
- Work closely with Data & Creative to ensure campaigns are targeted, relevant, and conversion-optimised.
- Continuously analyse campaign data, audience performance, attribution and funnel efficiency — reporting weekly with insight-led actions.
- Collaborate with Brand, Product and Content teams to align messaging, landing pages, and onsite experience to acquisition goals.
- Oversee agency partnerships where relevant, ensuring accountability and strong ROAS.
- Hire and lead a small performance and growth team as we scale.
- 6+ years in performance marketing, ideally with 2+ years leading a growth function for a premium or DTC brand.
- Proven ability to profitably scale Paid Social, Google Ads and Display channels.
- Deep fluency with data and attribution — from cohort tracking to incrementality testing.
- Experience marketing to high-net-worth or affluent consumer audiences — and an understanding of nuance, taste, and trust in premium segments.
- Comfortable balancing rigorous analytical thinking with brand-conscious execution.
- Proactive, commercially-minded, and fluent in the metrics that matter: CAC, LTV, ROAS, retention, AOV.
- London-based or able to work regularly from a London HQ.
- Join an ambitious, design-led company with a meaningful product and loyal customer base.
- Have a true seat at the table — this is a strategic role with P&L-level impact.
- Work with a tight, high-performing team with strong backing and early traction.
- Hybrid flexibility, regular team events, generous product allowance.
Director of Growth employer: Agora Talent
Contact Detail:
Agora Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Growth
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in paid channels like Google Ads and Paid Social. Understanding the nuances of these platforms will help you demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the growth marketing space, particularly those who have experience with premium or DTC brands. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 3
Prepare to discuss specific metrics such as CAC, LTV, and ROAS in detail. Being able to articulate how you've successfully managed these metrics in past roles will showcase your analytical skills and commercial mindset.
✨Tip Number 4
Research StudySmarter's current marketing strategies and campaigns. Having a solid understanding of our brand and how you can contribute to our growth will demonstrate your genuine interest and proactive approach.
We think you need these skills to ace Director of Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and growth functions. Emphasise your achievements in scaling customer acquisition, particularly in premium or DTC brands.
Craft a Compelling Cover Letter: In your cover letter, express your passion for growth marketing and how your analytical skills can drive customer acquisition. Mention specific examples of successful campaigns you've led and the impact they had on CAC and LTV.
Showcase Data Fluency: Demonstrate your deep understanding of data and attribution in your application. Include examples of how you've used data to optimise campaigns and improve funnel efficiency, as this is crucial for the role.
Highlight Team Leadership Experience: If you have experience leading teams, make sure to highlight this in your application. Discuss your approach to building and managing a performance and growth team, as well as any successful collaborations with other departments.
How to prepare for a job interview at Agora Talent
✨Showcase Your Analytical Skills
As a Growth Director, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive customer acquisition and optimise marketing spend in previous roles.
✨Understand the Premium Market
Since the role involves marketing to affluent audiences, it's crucial to show your understanding of this market. Bring insights about high-net-worth consumers and discuss strategies you've employed to engage them effectively.
✨Discuss Your Leadership Experience
You'll be leading a small performance and growth team, so highlight your leadership experience. Share examples of how you've successfully managed teams, fostered collaboration, and driven results in a fast-paced environment.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills. Prepare to discuss how you would approach challenges related to customer acquisition, campaign optimisation, and working with cross-functional teams.