At a Glance
- Tasks: Lead marketing strategy for Flights, analyse data, and drive growth initiatives.
- Company: Agoda, a global leader in travel technology with a diverse team.
- Benefits: Relocation support, competitive salary, and inclusive work culture.
- Why this job: Make an impact in the travel industry while working in vibrant Bangkok.
- Qualifications: 8+ years in data analysis, strong communication, and people management skills.
- Other info: Join a dynamic team focused on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior Manager - Flights Marketing role at Agoda.
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings (NASDAQ: BKNG) with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe.
What you will get to do:
- Define marketing strategy for Flights Vertical (outside of pricing).
- Spearhead the development, execution, and optimization strategy for growing Agoda’s Flights business on different channels (e.g., CRM, Paid Performance marketing).
- Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights.
- Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth.
- Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau to drive meaningful initiatives.
- Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement.
- Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management.
- Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members.
What you’ll need to succeed:
- Extensive Experience: 8+ years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry.
- Bachelor's degree in computer science/Statistics/Math or Engineering or Economics and Finance.
- Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations.
- Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel.
- Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
- Stakeholder management: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen.
- People management experience: including hiring, coaching and developing team members.
- Entrepreneurial mindset: A proactive, entrepreneurial mindset with a strong sense of ownership and a get-thing-done attitude.
It’s great if you have:
- Experience in digital or social media marketing.
- Experience in the online travel or e-commerce industry.
- Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis.
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritise attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file.
Senior Manager - Flights Marketing (Bangkok-based, relocation provided) employer: Agoda
Contact Detail:
Agoda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Agoda. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by diving deep into Agoda's values and recent projects. Show us you’re not just another candidate; demonstrate your passion for travel and data-driven marketing!
✨Tip Number 3
Practice your storytelling skills. When discussing your experience, frame it in a way that highlights your impact and how you’ve driven results in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Manager - Flights Marketing role. Highlight your experience in data analysis and marketing strategy, and don’t forget to showcase any relevant tools like SQL or Tableau that you’ve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role at Agoda. Share specific examples of how you've driven marketing success in the past and how you can bring that expertise to our Flights Vertical.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical skills in your application. Mention any projects where you’ve turned complex data into actionable insights, and be ready to discuss these in detail during interviews.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s super easy, and you’ll be able to keep track of your application status directly!
How to prepare for a job interview at Agoda
✨Know Your Data Inside Out
As a Senior Manager in Flights Marketing, you'll be dealing with complex datasets. Make sure you brush up on your SQL and Tableau skills before the interview. Be ready to discuss how you've used data to drive marketing strategies in the past.
✨Showcase Your Communication Skills
You'll need to communicate complex findings to senior management and stakeholders. Prepare examples of how you've effectively presented data insights in previous roles. Practise explaining your thought process clearly and concisely.
✨Demonstrate Your Leadership Experience
This role involves leading and mentoring a team. Think of specific instances where you've successfully managed a team or project. Be prepared to discuss your approach to coaching and developing others.
✨Be Ready for Hypothesis Testing Questions
Since the job requires designing experiments and evaluating campaign effectiveness, expect questions about A/B testing and statistical analysis. Brush up on your knowledge of hypothesis testing frameworks and be ready to share relevant experiences.