At a Glance
- Tasks: Lead data analysis to optimise Agoda's marketing channels and drive growth.
- Company: Join Agoda, a global leader in online travel booking with a diverse team.
- Benefits: Relocation support, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by transforming data into actionable insights in a dynamic environment.
- Qualifications: 3-5 years of data analysis experience; strong skills in SQL and Tableau.
- Other info: Work in a collaborative culture that values innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Senior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided) – Bangkok-based role at Agoda. See role title for details.
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of hotels, holiday properties, flights, activities, and more. Our team of 7,100+ employees represents 95+ nationalities across 27 markets and fosters diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership to enhance our customers’ travel experiences.
What you’ll do
- Spearhead the development, execution, and optimization strategy for growing Agoda\’s new and emerging marketing channels
- Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
- Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
- Partner closely with various business functions to identify opportunities, analyze, and interpret trends in complex data sets using techniques and tools such as SQL or Tableau
- Communicate complex findings, performance updates, and strategic recommendations clearly to key stakeholders, including senior management
What you’ll need to succeed
- 3–5 years of experience in a Data Analyst role or in projects involving big data, preferably in tech, e-commerce, or digital marketing
- Bachelors in Computer Science/Statistics/Math/Engineering or Economics and Finance is a plus
- Strong analytical skills with the ability to translate data into actionable insights; proficient in SQL, Tableau, and MS Excel
- Innovative problem-solving skills with the ability to navigate the organization to gather information and implement solutions
- Strong written and verbal communication skills, including ability to create impactful presentations
- Stakeholder management with the ability to influence at senior levels and strong commercial acumen
Nice to have
- Experience in digital or social media marketing
- Experience with hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis
EEO and Privacy
Equal Opportunity Employer. Agoda is committed to an inclusive environment and equal employment opportunities regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or other legally protected characteristics. We may keep your application on file for future opportunities, or you can request removal at any time. For details, review our privacy policy.
Disclaimer
We do not accept unsolicited CVs from agencies. If we receive such submissions, we may contact and hire directly without a recruitment fee.
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Senior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided) employer: Agoda
Contact Detail:
Agoda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided)
✨Tip Number 1
Network like a pro! Reach out to current or former Agoda employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into Agoda's marketing strategies. Show us you know your stuff by discussing recent campaigns or trends in the travel industry. It’ll impress the hiring team!
✨Tip Number 3
Practice your data storytelling skills. We want to see how you can turn complex data into clear insights. Use examples from your past work to demonstrate your analytical prowess and communication skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Agoda.
We think you need these skills to ace Senior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Data Analyst role. Highlight your experience with SQL, Tableau, and any relevant projects that showcase your analytical skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about data analysis and how your skills align with Agoda's mission. We love seeing genuine enthusiasm for the role and the company.
Showcase Your Problem-Solving Skills: In your application, don’t just list your skills—show us how you've used them to solve real problems. Share specific examples of how you've turned data into actionable insights in previous roles. We appreciate innovative thinkers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team at Agoda!
How to prepare for a job interview at Agoda
✨Know Your Data Tools
Make sure you brush up on your SQL, Tableau, and Excel skills before the interview. Be ready to discuss how you've used these tools in past projects, especially in relation to analysing large datasets and deriving actionable insights.
✨Prepare for Hypothesis Testing Questions
Since the role involves designing experiments like A/B tests, be prepared to explain your approach to hypothesis testing. Think of examples where you've successfully implemented this in your previous roles and be ready to discuss the outcomes.
✨Communicate Clearly
Agoda values clear communication, especially when it comes to presenting complex data findings. Practice summarising your analyses and recommendations in a straightforward manner, as if you're explaining it to someone without a technical background.
✨Showcase Your Problem-Solving Skills
Be ready to share specific examples of how you've tackled challenges in your previous roles. Highlight your innovative problem-solving skills and how you've navigated through organisational hurdles to implement effective solutions.