At a Glance
- Tasks: Lead performance marketing for a multi-million dollar partnership and drive impactful strategies.
- Company: Agoda, a global leader in travel technology with a diverse team.
- Benefits: Relocation support, competitive salary, and opportunities for professional growth.
- Other info: Dynamic work environment with high visibility to leadership and a culture of experimentation.
- Why this job: Make a real impact in the travel industry while owning your outcomes.
- Qualifications: 7-10 years in marketing with strong analytical and leadership skills.
The predicted salary is between 59400 - 72600 £ per year.
About Agoda
At Agoda, we bridge the world through travel.
Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
About Agoda
At Agoda, we bridge the world through travel.
Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings (NASDAQ: BKNG), with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe.
Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda.
Data and technology are at the heart of our culture, fueling our curiosity and innovation.
If you’re ready to begin your best journey and help build travel for the world, join us.
The Opportunity
The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.
This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.
This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.
We're looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.
As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals.
You'll be responsible for end-to-end marketing leadership for the partnership.
- What Makes This Role Unique
- Scale & Impact
- Own a full P&L for a multi-million dollar partnership
- Direct control over budget allocation and investment levels across channels
- Your optimization decisions drive both immediate ROI and long-term partnership health
- Strategic Complexity
- Manage multiple brands with different customer profiles
- Navigate the intersection of B2B partnership management and B2C performance marketing
- Balance partner relationships with data-driven optimization
- Influence partner marketing strategy while ensuring Agoda profitability targets
- Channel Mastery & Technical Growth
You’ll oversee the full marketing funnel
- Metasearch (Google Hotel Ads, Trip Advisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness
- Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization
- App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets
- Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers
- Advanced SQL for booking analysis and channel performance tracking
- A/B testing and experimentation methodology with clear measurement frameworks
- Marketing analytics including attribution modeling and incrementality measurement
- Cross-Cultural Collaboration
- Weekly syncs with partner marketing team
- Joint planning and collaborative problem-solving
- Navigate cultural nuances in partnership management
Key Responsibilities
- Team Leadership & Development
- Manage, mentor, and develop a team of 2-3 marketing specialists
- Set team priorities and OKRs aligned to partnership goals
- Conduct performance reviews and career development conversations
- Foster a culture of experimentation, learning, and accountability
- Strategic Marketing Leadership & P&L Ownership
- Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals
- Guide team on channel strategies and ensure execution excellence
- Own the full marketing P&L for the partnership
- Design experimentation roadmap to validate strategic hypotheses
- Monitor channel health and guide team to drill into anomalies or opportunities
- Oversee dashboard/reporting development and team analytics capability
- Analytics Strategy & Insights
- Define analytics roadmap and experimentation strategy for the team
- Write SQL queries to answer strategic business questions and guide team on complex analysis Guide team on measurement frameworks and experiment design
- Synthesize insights into executive-ready recommendations with business impact quantification
- Build team capability in analytics and experimentation
- Strategic Planning & Executive Stakeholder Management
- Develop annual marketing roadmap and quarterly plans aligned to partnership goals
- Lead weekly syncs with partner marketing leadership Present quarterly business reviews to Agoda leadership (Director/VP level)
- Own the annual planning process and budget allocation across channels
- Partner with Agoda's commercial and product teams on partnership optimization
- Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data
- Program & Project Management
- Lead large, multi-workstream initiatives end-to-end
- Build detailed project plans with risk mitigation and milestone tracking
- Establish governance cadence and reporting mechanisms
- Ensure disciplined execution across markets and teams
Requirements
We're looking for candidates who demonstrate
- Analytical & Technical Skills
- SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins)
- Strong analytical thinking with ability to translate data into actionable insights
- Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
- Bonus: Experience with experimentation design and statistical analysis
- 7-10+ years in marketing, growth, or analytics roles
- Marketing Channel Knowledge
- Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)
- Experience optimizing marketing campaigns toward ROI/profitability targets
- Familiarity with attribution models and incrementality measurement
- Background in digital marketing, growth marketing, or marketing analytics preferred
- Leadership & Stakeholder Management
- 5+ years people management experience or demonstrated team leadership
- Ability to influence without direct authority in a matrix organization
- Executive communication skills — comfortable presenting to VP/Director level stakeholders
- Required: Complex stakeholder management including partner relationships at senior levels
- Cultural sensitivity for cross-border collaboration
- Execution Excellence
- Exceptional project management discipline
- Ability to manage multiple concurrent initiatives
- Strong attention to detail without losing strategic altitude
- Business Orientation
- Understands P&L drivers and growth mechanics
- Makes data-informed decisions
- Focused on impact, not activity
What We Offer
- Ownership & Impact
- You're not executing someone else's strategy — you're owning the outcomes
- Test new ideas, run experiments, see direct impact on partnership performance
- High visibility to leadership; your metrics are partnership KPIs
- Learning Environment
- Work with Agoda's best-in-class marketing practices
- Experimentation culture with clear measurement and learning
- Complex, ambiguous problems that build problem-solving skills
#London #Paris #Berlin #Warsaw #Dublin #Zurich #St Louis #Cracow #Prague #Budapest #Manchester #Rome #Brussels #Frankfurt #Copenhagen #Wroclaw #Munich #Milan #Barcelona #Johannesburg #Bengaluru #Delhi #Hyderabad #Pune Pimpri Chinchwad #Mumbai #Chennai #Singapore #Noida #Randstad #Jakarta #Kolkata #Manila #Kuala Lumpur #Shanghai #Tel Aviv #Hong Kong #Bangkok #Ahmedabad #Coimbatore #South Korea #Vietnam #New York City #San Francisco Bay #Dallas Fort Worth #Washington DCBaltimore #Chicago #Los Angeles #Atlanta #Boston #Seattle #Austin #Charlotte #Philadelphia #Houston #Denver #Phoenix #Minneapolis St Paul #Nashville #Pittsburgh #Kansas City #Detroit #Vancouver #Montreal #San Diego #Tampa Bay #Portland #Orlando #Columbus #Salt Lake City #Cleveland #Cincinnati #Indianapolis #Toronto #Sao Paulo #Chile #Buenos Aires #Rio De Janeiro #Peru #Colombia #Saudi Arabia #UAE #Nigeria #Costa Rica #Calgary #Belo Horizonte #Campinas
#Pricing Strategy #revenue #P&L #MSE #Meta Search Engine #dataanalysis #SQL #dataanalytics #analytics #datamining #datascience #tableau #analyticalskills #datavisualization #databases #businessanalysis #businessintelligence #machinelearning #statistics #microsoft #powerbi #Performance Marketing
- #Travel #Tech
- Discover More About Working At Agoda
- Agoda Careers https://careersatagoda. com
- Facebook https://www. facebook. com/agodacareers/
- Linked In https://www. linkedin. com/company/agoda
- You Tube https://www. youtube. com/agodalife
- Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations.
We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation.
Employment at Agoda is based solely on a person’s merit and qualifications.
We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file.
For more details please read our privacy policy.
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Senior Manager, Performance Marketing (Bangkok-based, relocation provided) in Manchester employer: Agoda
Agoda is an exceptional employer that fosters a vibrant and inclusive work culture, where innovation and collaboration thrive. With a focus on employee growth, you will have the opportunity to lead impactful marketing strategies while working in the dynamic city of Bangkok, known for its rich culture and diverse community. Enjoy competitive benefits, a commitment to experimentation, and the chance to make a significant impact on global travel experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Performance Marketing (Bangkok-based, relocation provided) in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Agoda and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Agoda are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Agoda on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Agoda. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Performance Marketing (Bangkok-based, relocation provided) in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Agoda. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Agoda:Show us that you’ve done your homework! In your application, briefly mention what you admire about Agoda’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Agoda
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Agoda will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Agoda, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
