At a Glance
- Tasks: Lead marketing strategy for Flights, analyse data, and optimise campaigns.
- Company: Agoda, a global leader in travel technology and online marketing.
- Benefits: Relocation support, competitive salary, and a diverse, inclusive workplace.
- Other info: Opportunity to work with cutting-edge technology in a vibrant city.
- Why this job: Join a dynamic team and shape the future of travel marketing.
- Qualifications: 8+ years in data analysis, strong analytical skills, and team management experience.
The predicted salary is between 43200 - 72000 £ per year.
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings and our diverse team of over 7,000 people from 90 countries connects people to destinations and experiences across hotels, flights, and travel services worldwide. Data and technology drive our culture, fueling curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
About Our Team
The Performance Marketing Team is a world leader in online marketing, highly data‑driven and focused on developing at‑scale marketing programs that improve the lifetime value of customers through measurable tactics and channels. Our team blends top analysts, strategists, and data scientists, fostering an environment of learning, creative ideas, and technology.
In this role, you’ll get to:
- Define marketing strategy for the Flights vertical (outside of pricing).
- Spearhead the development, execution, and optimization strategy for growing Agoda’s Flights business across channels such as CRM and paid performance marketing.
- Conduct end‑to‑end analysis of large datasets related to channel performance, user behaviour, and market trends, translating raw data into actionable insights.
- Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data‑driven decisions for channel growth.
- Partner closely with business functions—including Marketing Accommodation, Flights product, and flights supply—to identify opportunities, analyze, and interpret trends in complex data sets using SQL, Tableau, and other tools.
- Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement.
- Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management.
- Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members.
What you’ll need to succeed:
- Extensive experience: 8+ years in a data analyst role or similar projects in big data, preferably in tech, e‑commerce, or digital marketing.
- Bachelor’s degree in computer science, statistics, mathematics, engineering, economics, or finance.
- Strong analytical skills with the ability to translate data into actionable insights and impactful recommendations.
- Proficiency in business intelligence tools and data warehouses such as SQL, Tableau, and MS Excel.
- Exceptional written and verbal communication skills, with the ability to create clear and visually appealing presentations.
- Stakeholder management: ability to influence and persuade senior leaders and teams.
- People management experience: hiring, coaching, and developing team members.
- Entrepreneurial mindset: proactive, ownership‑driven, and a get‑things‑done attitude.
It’s great if you have:
- Experience in digital or social media marketing.
- Experience in online travel or e‑commerce.
- Experience with hypothesis testing frameworks, statistical analysis, and using Python or R for data manipulation and analysis.
Equal Opportunity Employer
At Agoda, we pride ourselves on fostering an inclusive environment that values diverse talent. Employment is based solely on merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
Senior Manager - Flights Marketing (Bangkok-based, relocation provided) in Manchester employer: Agoda
Agoda is an exceptional employer that fosters a vibrant work culture in Greater London, where innovation and collaboration thrive. With a strong emphasis on employee growth, Agoda offers numerous opportunities for professional development and advancement within the dynamic travel industry. The company's commitment to diversity and inclusion, coupled with its focus on high-impact partnerships across the APAC market, makes it a rewarding place for individuals looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager - Flights Marketing (Bangkok-based, relocation provided) in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Agoda and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Agoda are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Agoda on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Agoda. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager - Flights Marketing (Bangkok-based, relocation provided) in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Agoda. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Agoda:Show us that you’ve done your homework! In your application, briefly mention what you admire about Agoda’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Agoda
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Agoda will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Agoda, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.