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- Tasks: Develop and execute B2B content strategies to enhance brand visibility and drive market success.
- Company: Agoda, a leading travel tech company with a diverse global team.
- Benefits: Generous relocation package, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team committed to diversity and innovation.
- Why this job: Shape communication strategies in the exciting world of travel technology.
- Qualifications: 2+ years in product marketing or related roles, strong analytical and communication skills.
The predicted salary is between 30000 - 40000 £ per year.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries. We connect people to destinations and experiences, with great deals across hotels, flights, and experiences worldwide. This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to support a smooth transition to living and working in Bangkok.
The B2B Marketing team at Agoda is seeking a Marketing Strategy Analyst (B2B Content Strategy) to work on our content strategy efforts. The ideal candidate will define and execute our product marketing strategy, ensure our products resonate with our target audience, and drive market success. You will work on initiatives to enhance our brand visibility and create compelling narratives for our B2B partners and prospective partners.
Role Overview
As the Marketing Strategy Analyst (B2B Content Strategy), you will develop and execute communication strategies aimed at B2B partners. This role contributes to Agoda’s product marketing strategies, core value propositions, content optimization, measurement tracking, and materials for C-suite presentations. You will collaborate with stakeholders across departments to showcase our strengths in the B2B travel sector.
Key Responsibilities
- Develop and Implement Product Marketing Strategy: create strategies and materials that engage B2B audiences, elevate brand awareness, and deliver measurable business results across multiple business units.
- Craft Compelling Product Messaging: develop messaging and positioning that differentiates our products in the market.
- Project Management of Cross-Functional Initiatives: ensure alignment and effective communication among stakeholders while managing cross-functional projects.
- Performance Analysis: analyze product and channel metrics to refine marketing strategies and improve offerings.
- Enhance Sales Materials and Strategy: design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
- Conduct Market Research: identify partner needs and market trends to develop competitive positioning.
- Craft Engaging Presentations: design and manage high-impact presentations for partners and C-suite executives.
What You’ll Need to Succeed
- Extensive Experience: at least 2 years in product marketing, strategy, content marketing, or related roles, preferably in tech. B2B marketing experience is a plus.
- Data-Driven Approach: strong analytical skills; ability to translate data into actionable insights (SQL knowledge is a plus).
- Innovative Problem-Solving Skills: ability to tackle complex challenges and adapt to evolving scenarios.
- Strong Communication Skills: excellent writing and verbal communication; ability to create impactful presentations.
- Strategic Mindset: experience in developing content that aligns with business objectives and enhances brand narrative.
- Industry and Product Knowledge: familiarity with tech and travel industries; online travel agency experience is a plus.
- Technical Proficiency: knowledge of marketing automation tools, CRM systems, and analytics software is advantageous.
Why Join Us?
At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team.
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of diverse backgrounds. Employment is based on merit and qualifications. We are committed to equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or other legally protected characteristics. We may keep your application on file for future vacancies, and you can request removal of your data at any time per our privacy policy.
Disclaimer
We do not accept unsolicited third-party or agency submissions. If we receive unsolicited CVs, we reserve the right to contact and hire the candidate directly without paying a recruitment fee.
Marketing Strategy Analyst, B2B Content (Bangkok Based, relocation provided) in Manchester employer: Agoda
Contact Detail:
Agoda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategy Analyst, B2B Content (Bangkok Based, relocation provided) in Manchester
✨Tip Number 1
Network like a pro! Reach out to current employees at Agoda or in the travel tech industry on LinkedIn. A friendly chat can give you insider info and might just land you a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your previous work in product marketing or content strategy. This will help you stand out during interviews and showcase your expertise.
✨Tip Number 3
Be ready to discuss data! Since this role values a data-driven approach, brush up on how you've used analytics in past roles. Be prepared to share specific examples of how your insights led to successful marketing strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Agoda.
We think you need these skills to ace Marketing Strategy Analyst, B2B Content (Bangkok Based, relocation provided) in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Strategy Analyst. Highlight your experience in product marketing and content strategy, and don’t forget to sprinkle in some B2B magic!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about travel tech and how your skills can elevate our brand narrative. Keep it engaging and relevant!
Show Off Your Analytical Skills: Since we love a data-driven approach, be sure to mention any experience you have with performance analysis or SQL. Show us how you’ve turned data into actionable insights in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Agoda
✨Know Your Stuff
Before the interview, dive deep into Agoda's B2B marketing strategies and recent campaigns. Familiarise yourself with their products and how they resonate with B2B partners. This will not only show your enthusiasm but also help you tailor your answers to align with their goals.
✨Showcase Your Analytical Skills
Since the role requires a data-driven approach, be prepared to discuss how you've used data in past roles to inform marketing strategies. Bring examples of metrics you've tracked and how they influenced your decisions. If you have experience with SQL, mention it!
✨Craft Compelling Narratives
As a Marketing Strategy Analyst, storytelling is key. Prepare to share examples of how you've crafted engaging content or presentations that effectively communicated a brand's message. Highlight your ability to create compelling narratives that resonate with target audiences.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about Agoda's future B2B initiatives or how they measure the success of their marketing strategies. This shows your genuine interest in the role and helps you understand if it's the right fit for you.