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- Tasks: Lead marketing strategies for Agoda's Flights business and analyse complex data to drive growth.
- Company: Join Agoda, a global leader in travel technology with a diverse team.
- Benefits: Relocation support, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in the travel industry while working with data and innovative marketing strategies.
- Qualifications: 10+ years in data analysis or digital marketing, strong SQL skills, and leadership experience.
- Other info: Dynamic work environment with a focus on learning and collaboration.
The predicted salary is between 48000 - 72000 £ per year.
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you're ready to begin your best journey and help build travel for the world, join us.
Get to Know our Team
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
In this role, you’ll get to:
- Co‐own the flights P&L with Product counterparts
- Define the overall Marketing Strategy for Flights Vertical
- Execute the strategy: spearhead the development, execution, and optimization for growing Agoda's Flights business on different channels (e.g., CRM, Paid Performance marketing, pricing)
- Guide, coach and manage a team that conducts end‐to‐end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
- Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data‐driven decisions for channel growth
- Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau to drive meaningful initiatives
- Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement.
- Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
- Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members
What you’ll need to succeed:
- Extensive Experience: 10+ years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e‐commerce, or digital marketing industry. Experience in articulating strategic issues and negotiating with C‐level executives – experience in leading strategy consulting projects
- Bachelor's degree in computer science, Statistics, Math or Engineering or Economics and Finance
- Data‐Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations. You really need to love data for this role!
- Advanced proficiency in SQL
- Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
- Stakeholder management: Ability to effectively communicate, influence and persuade with different levels of stakeholders (especially Senior Management) with proven strong commercial acumen
- People management experience: including hiring, coaching, and developing team members
- Entrepreneurial mindset: A proactive, entrepreneurial mindset with a strong sense of ownership and a get‐thing‐done attitude.
It’s great if you have:
- Experience in digital or social media marketing
- Experience in the online travel or e‐commerce industry
- Experience in flights industry
- Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis.
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency's representation of a candidate, from unsolicited third‐party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
Associate Director - Flights Marketing (Bangkok-based, relocation provided) in London employer: Agoda
Contact Detail:
Agoda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director - Flights Marketing (Bangkok-based, relocation provided) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Agoda. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching Agoda's culture and values. Show us how your experience aligns with our mission to bridge the world through travel.
✨Tip Number 3
Practice your data storytelling skills. We love candidates who can turn complex data into clear insights. Be ready to showcase this in your discussions!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining our team.
We think you need these skills to ace Associate Director - Flights Marketing (Bangkok-based, relocation provided) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Associate Director - Flights Marketing role. Highlight your experience in data analysis and marketing strategies, as well as any relevant achievements that showcase your skills in these areas.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about travel and how your background aligns with our mission at Agoda. Be sure to mention specific experiences that demonstrate your fit for the role.
Show Off Your Data Skills: Since this role is all about data-driven decisions, don’t forget to highlight your analytical skills. Mention any tools you’re proficient in, like SQL or Tableau, and provide examples of how you've used data to drive marketing success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Agoda
✨Know Your Data
Since this role is all about data, make sure you brush up on your SQL skills and be ready to discuss how you've used data to drive marketing strategies in the past. Prepare examples of how you've translated complex datasets into actionable insights.
✨Showcase Your Leadership Skills
As an Associate Director, you'll need to lead a team. Be prepared to share your experiences in managing and mentoring others. Think of specific instances where you've successfully guided a team through challenges or helped them grow professionally.
✨Communicate Clearly
Strong communication is key, especially when dealing with senior management. Practice explaining complex concepts in simple terms. You might even want to prepare a mock presentation to demonstrate your ability to create impactful visuals and articulate your ideas effectively.
✨Understand Agoda's Culture
Familiarise yourself with Agoda's mission and values. Show that you understand their focus on innovation and data-driven decisions. Think about how your personal values align with theirs and be ready to discuss how you can contribute to their culture.
