Associate Director/Director, Performance Marketing
Associate Director/Director, Performance Marketing

Associate Director/Director, Performance Marketing

London Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead Agoda's global pricing strategy and manage a talented team of analysts.
  • Company: Agoda is a leading online travel platform connecting millions to hotels and flights worldwide.
  • Benefits: Enjoy a diverse work culture, competitive salary, and opportunities for growth.
  • Why this job: Make a real impact in the travel industry while collaborating with global teams.
  • Qualifications: Strong analytical skills, experience with C-level negotiations, and a passion for data.
  • Other info: Join a company that values diversity and innovation in a fast-paced environment.

The predicted salary is between 43200 - 72000 £ per year.

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose - Bridging the World Through Travel

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness. We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Summary

In the online travel industry, with fast changing user behaviour and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers chose Agoda because they are confident that with us they can find the best hotels, at the best price. In this environment, we can only achieve success by being able to optimize our prices to balance short-term margins with long-term growth employing a strategic approach to take into account the reactions from the other players in the game, from customers to hotels, from competitors to regulatory bodies. To this end, we are looking for a senior leader to craft Agoda’s global Pricing strategy and execute upon it, using a wide range of tactics and tools, from price display to machine learning algorithms. He or she will closely coordinate with Agoda’s senior management, marketing and product teams, while managing and expanding a team of talented pricing managers and analysts.

What you would be doing

  • Work with C-level executives and other internal stakeholders to craft a global pricing strategy, taking into account Agoda’s strategic priorities
  • Manage a multi-million dollar budget and provide visibility to internal stakeholders
  • Work with the Product team to build the tools to execute and monitor pricing actions and to improve price display across all channels
  • Work with the Market Development team to collect benchmarking data and intelligence from local markets, and to respond to moves from competitors and hotel partners
  • Design and deploy pricing campaigns, balancing short term financial goals with the longer term strategic imperatives
  • Inspire and coach a team of analysts and campaign managers and expand it by hiring talent

What you need to be good at to succeed in this role

  • Experience in articulating strategic issues and negotiating with C-level executives – experience in leading strategy consulting projects a plus
  • Excellent analytical skills – you really need to love data for this role
  • Ability to foster cooperation across teams and across nationalities
  • People management – track record of hiring and developing stars
  • P&L management
  • Entrepreneurial spirit, get-things-done attitude
  • Exposure to IT and Product Development

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, colour, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

Associate Director/Director, Performance Marketing employer: Agoda

Agoda is an exceptional employer that champions a diverse and inclusive work culture, fostering creativity and collaboration among its 7,100+ employees across 27 markets. With a strong focus on employee growth, Agoda offers unique opportunities for professional development and innovation in the fast-paced online travel industry, all while being part of a global network that bridges cultures through travel. Located in vibrant cities, employees enjoy a dynamic environment that encourages experimentation and ownership, making it a rewarding place to build a meaningful career.
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Contact Detail:

Agoda Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Associate Director/Director, Performance Marketing

✨Tip Number 1

Network with professionals in the travel and tech industries. Attend relevant conferences or webinars where you can meet people who work at Agoda or similar companies. Building these connections can give you insights into the company culture and potentially lead to referrals.

✨Tip Number 2

Familiarise yourself with Agoda's pricing strategies and recent campaigns. Understanding their approach to pricing and market competition will help you speak knowledgeably during interviews, showcasing your genuine interest in the role.

✨Tip Number 3

Demonstrate your analytical skills by preparing case studies or examples of how you've successfully managed budgets or pricing strategies in the past. Be ready to discuss specific metrics and outcomes that highlight your impact.

✨Tip Number 4

Research the latest trends in performance marketing and machine learning applications in pricing. Being able to discuss these topics will show that you're not only qualified but also forward-thinking and aligned with Agoda's innovative culture.

We think you need these skills to ace Associate Director/Director, Performance Marketing

Strategic Thinking
Analytical Skills
Data Analysis
People Management
Budget Management
Negotiation Skills
Cross-Functional Collaboration
Market Intelligence
Pricing Strategy Development
Project Management
Machine Learning Algorithms
Product Development Exposure
Entrepreneurial Mindset
Communication Skills

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Associate Director/Director, Performance Marketing position. Tailor your application to highlight relevant experience in pricing strategy, data analysis, and team management.

Craft a Compelling CV: Your CV should clearly showcase your analytical skills, experience with C-level executives, and any relevant achievements in performance marketing or pricing strategies. Use quantifiable metrics to demonstrate your impact in previous roles.

Write a Strong Cover Letter: In your cover letter, express your passion for travel and how your background aligns with Agoda's mission. Highlight specific experiences that demonstrate your ability to manage budgets, lead teams, and develop strategic initiatives.

Showcase Your Analytical Skills: Given the emphasis on data in this role, be sure to include examples of how you've used data analytics tools (like SQL, Python, or Tableau) to drive decision-making and improve performance in past positions.

How to prepare for a job interview at Agoda

✨Understand Agoda's Mission

Before the interview, make sure you grasp Agoda's purpose of bridging the world through travel. Familiarise yourself with their values and how they aim to enhance customer experiences. This will help you align your answers with their mission.

✨Showcase Your Analytical Skills

Given the role's emphasis on data, be prepared to discuss your experience with data analysis and how you've used it to drive strategic decisions. Bring examples of how you've successfully managed budgets or optimised pricing strategies in previous roles.

✨Demonstrate Leadership Experience

As a senior leader, you'll need to inspire and manage a team. Share specific instances where you've successfully led teams, mentored talent, or navigated cross-functional collaboration. Highlight your people management skills and your entrepreneurial spirit.

✨Prepare for C-Level Discussions

Since you'll be working closely with C-level executives, practice articulating strategic issues clearly and confidently. Be ready to discuss how you've negotiated with senior stakeholders in the past and how you can bring that experience to Agoda.

Associate Director/Director, Performance Marketing
Agoda
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  • Associate Director/Director, Performance Marketing

    London
    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-06-22

  • A

    Agoda

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