At a Glance
- Tasks: Lead Agincare's marketing and PR strategy to drive growth and brand awareness.
- Company: Join a leading family-owned care provider with a strong community focus.
- Benefits: Competitive salary, inclusive workplace, and opportunities for professional development.
- Other info: Dynamic role with a chance to inspire a high-performing team.
- Why this job: Make a real impact in a meaningful sector while shaping the future of care services.
- Qualifications: Proven marketing leadership experience and a data-driven mindset.
The predicted salary is between 59576 - 70089 £ per year.
Overview
Agincare is a leading UK independent care group, supporting thousands of people through care homes, home care, live-in care, supported living and children's services.
We are looking for an exceptional Head of Marketing & PR to shape the next chapter of our growth and build brand presence across a national organisation.
Based at our Dorset headquarters, this role offers ownership of a Group-wide marketing and communications function, with the autonomy, support and visibility to influence strategic decision-making and drive measurable impact.
The Opportunity
Reporting to the Group Commercial Director, you will lead the development and delivery of Agincare's Marketing & PR strategy, ensuring campaigns, communications and investments support commercial, operational and growth objectives.
You will work with Executive, commercial and operational leaders to drive enquiries, occupancy, reputation and brand awareness, and position Agincare for long-term success.
You will lead marketing, communications and PR activities and see the direct impact of your work across the organisation.
- What You’ll Be Doing
- Driving Growth: developing and delivering Agincare's Group Marketing & PR Strategy.
- Leading digital acquisition across SEO, PPC, paid social, CRM and marketing automation.
- Driving enquiry generation, customer acquisition and conversion performance.
- Managing marketing budgets, agencies and external partners to maximise return on investment.
- Building the Brand: leading PR, media relations, reputation management and stakeholder communications.
- Driving awards, events, partnerships and brand-building initiatives.
- Ensuring Agincare's voice is trusted, consistent and impactful across all audiences.
- Leading with Insight: using data, customer insight and analytics to drive performance and decision-making.
- Developing meaningful KPIs, reporting and dashboards focused on outcomes and ROI.
- Inspiring a Team: leading, developing and motivating a high-performing Marketing & PR team.
- Building a culture of accountability, collaboration and continuous improvement.
About You
You are a commercially minded marketing leader who thrives on challenge and can discuss strategy in the boardroom as well as review campaign performance. You’ll bring:
- Significant marketing leadership experience within a multi-site, service-led organisation.
- A proven track record of delivering marketing strategies that drive measurable growth.
- Expertise in lead generation, customer journeys, digital marketing, campaign performance and analytics.
- Strong commercial acumen and a data-driven mindset.
- Experience leading and developing successful teams.
- Excellent stakeholder management skills, including the confidence to influence Executive and Board-level leaders.
- Experience within care, healthcare or another regulated sector would be advantageous, but what matters most is ability to think strategically, lead effectively and deliver results.
About Us
For 40 years, Agincare has supported communities across the UK.
With more than 5,500 team members nationwide, we are a leading family-owned care provider offering high-quality services across more than 170 locations.
We support the Care Leaver Covenant and Armed Forces community, and all adult services are regulated by the CQC while our children's services are regulated by Ofsted.
We are committed to an inclusive workplace and welcome applicants from all backgrounds.
Please note that we are currently unable to offer visa sponsorship.
If this role isn’t the right fit for you, explore our other vacancies at www. agincare. com/careers#LI-KD1
#J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & PR in Castletown
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Agincare Weymouth and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Agincare Weymouth are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Agincare Weymouth on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Agincare Weymouth. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing & PR in Castletown
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Agincare Weymouth. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Agincare Weymouth:Show us that you’ve done your homework! In your application, briefly mention what you admire about Agincare Weymouth’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Agincare Weymouth
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Agincare Weymouth will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Agincare Weymouth, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
