Digital Tagging and Tracking Manager in Warrington

Digital Tagging and Tracking Manager in Warrington

Warrington Full-Time 55000 - 75000 £ / year (est.) Home office (partial)
AGILITY RESOURCING

At a Glance

  • Tasks: Lead the digital tagging strategy and manage a team of specialists to ensure data integrity.
  • Company: Agility GWG, a leading recruitment firm with a focus on specialist talent.
  • Benefits: Competitive salary, professional development, and a supportive work environment.
  • Other info: Join a collaborative team dedicated to helping candidates achieve their career goals.
  • Why this job: Shape the future of data strategy and make impactful decisions in a dynamic company.
  • Qualifications: Experience in tag management systems and strong leadership skills required.

The predicted salary is between 55000 - 75000 £ per year.

We are seeking a strategic leader who oversees the entire data collection and measurement framework for an organisation's digital ecosystem. This position is responsible for defining the long-term tagging strategy, managing the team of specialists, and ensuring data integrity and governance. The manager acts as the primary point of contact for stakeholders, translating complex business objectives into a clear, actionable data strategy that empowers data-driven decisions across the company.

Responsibilities:

  • Strategic Leadership: Define and own the overall digital tagging and tracking strategy, ensuring it aligns with key business objectives and marketing goals.
  • Team Management: Lead, mentor, and manage a team of Digital Tagging and Tracking Specialists, providing guidance, support, and professional development opportunities.
  • Data Governance & Quality: Establish and enforce standards for data governance, ensuring data quality, consistency, and compliance with privacy regulations (e.g., GDPR).
  • Stakeholder Management: Collaborate with senior leadership, marketing directors, and product teams to gather requirements, communicate progress, and provide strategic recommendations based on data insights.
  • Architecture & Roadmap: In conjunction with CRXO management - Design and maintain the technical architecture for the tagging system, including the data layer, and develop a long-term roadmap for tracking initiatives.
  • Vendor & Tool Management: Evaluate and manage relationships with external partners and vendors for analytics and tag management tools.

Skills & Experience:

  • Technical Skills:
    • Tag Management Systems (TMS): Deep expertise and a proven track record of managing and scaling a TMS - Google Tag Manager including GTM server-side required.
    • Analytics Platforms: In-depth knowledge of web and app analytics platforms like Google Analytics 4 (GA4) and Quantum Metric (QM), including advanced configurations and reporting.
    • Web Technologies: A strong technical foundation in HTML, CSS, JavaScript, and Node.js with the ability to review code and guide developers.
    • Data Systems: Experience with data warehousing, APIs, and data modelling (e.g., BigQuery).
    • Troubleshooting: Advanced troubleshooting skills to diagnose complex data and implementation issues.
  • Leadership & Strategic Skills:
    • Team Leadership: Proven experience leading and managing a technical team.
    • Strategic Thinking: Ability to translate high-level business goals into a detailed, executable strategy.
    • Communication: Exceptional communication and presentation skills to effectively convey complex technical and strategic concepts to both technical and non-technical audiences.
    • Project Management: Strong project management and organizational skills to oversee multiple large-scale initiatives.

Digital Tagging and Tracking Manager in Warrington employer: AGILITY RESOURCING

Agility GWG is an exceptional employer located in Warrington/Manchester, offering a dynamic work culture that prioritises employee growth and development. With a strong focus on strategic leadership and team management, employees benefit from mentorship opportunities and a collaborative environment that fosters innovation. The company’s commitment to data integrity and governance ensures that team members are empowered to make impactful, data-driven decisions, making it a rewarding place to advance your career.

AGILITY RESOURCING

Contact Details:

AGILITY RESOURCING Recruitment Team

StudySmarter Expert Advice🤫

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We think you need these skills to ace Digital Tagging and Tracking Manager in Warrington

Communication Skills
Python
Problem-Solving Skills
Automation
SQL
Attention to Detail
Data Engineering

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