Digital Marketing Account Manager/Digital Marketing in Tring

No boring clients here! With clients solely in the visitor attraction sector, we are seeking a Digital Marketing Account Manager to be a set of client’s day-to-day contact.

You’ll translate client objectives into effective digital marketing plans, evaluate campaign performance, and work closely with our creative, media and strategy teams to deliver best-in-class work.

You’ll monitor results proactively; spotting opportunities, resolving issues, and recommending optimisations before the client asks. This is a hands-on role for someone who understands digital advertising results (paid social, display, PPC), appreciates strong creative, and has a solid grasp of email marketing and organic social media.

You will also need strong account management skills; being able to competently compile rationales/explanations to clients, be enthusiastic, create end of campaign reports and build solid relationships.

• Client Management & Strategy

• Act as the main point of contact for assigned clients, building trusted, long-term relationships.
• Develop digital marketing strategies aligned with client goals, KPIs and audience insights.
• Lead regular client meetings, presenting results, insights and recommendations confidently.
• Keep the Strategic Lead updated on account progress and use them as a sounding board to overcome challenges.
• Proactively analyse campaign activity and performance - flag early, fix quickly, optimise continually.

• Coordinate multi-channel activity including digital advertising, email campaigns and organic social content, ensuring alignment with overall strategy.
• Whilst this role doesn’t set up the ads, you will be responsible for overseeing the paid advertising campaigns across platforms such as Meta, Google, TikTok, and other digital channels.
• Collaborate with internal creative teams to shape briefs, review assets, and ensure creative meets strategic objectives.
• Collaborate with the Digital Manager (who implements the ads) to maximise strategy and performance.
• Evaluate campaign performance, using analytic tools to extract insights and drive improvements.

• Set KPIs, track results, and produce clear, actionable performance reports.
• Identify trends, opportunities, and areas for optimisation across all digital channels.
• Produce explanations/rationales to clients, as well as own the end of campaign reporting.
• Keep clients informed with proactive updates, insights, and testing ideas.

• Stay across digital and tourism/attraction marketing trends, platform updates, and emerging technologies.
• Bring new ideas to client strategies and inspire innovation within the team.

• ~4+ years’ experience in a digital marketing, digital account management agency experience preferred.
• ~ Experience of working in visitor attraction or hospitality marketing advantageous but not essential.
• ~ Excellent communication, presentation, and client-management skills.
• ~ Strong understanding of paid digital advertising results (e.g., Meta Ads, Google Ads, programmatic).
• ~ Confident in analysing campaign optimisation, performance analysis, and translating data into recommendations.
• ~ Appreciation for creative: ability to review and feedback on concepts, messaging, and visuals.
• ~ Working knowledge of email marketing platforms and organic social media.
• ~ Highly organised with the ability to manage multiple projects simultaneously.
• ~ Proactive mindset – you spot issues before others do and enjoy taking ownership in a team environment.

• Hybrid role – working from our Tring office 2 days per week.
• Professional development, training, and exposure to cutting-edge digital practices.
• A fun environment, with exciting visitor attraction and heritage clients.
• A friendly, supportive environment, with a Summer and Christmas socials alongside team events throughout the year.
• From day one, you get your birthday off as additional holiday, plus an extra two days of annual leave once you reach your two-year anniversary.