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- Tasks: Manage exciting digital marketing campaigns for visitor attractions and build strong client relationships.
- Company: Dynamic agency focused on innovative visitor attraction marketing.
- Benefits: Hybrid work, professional development, fun team events, and extra holiday for your birthday.
- Other info: Enjoy a supportive environment with opportunities for growth and innovation.
- Why this job: Join a creative team and make a real impact in the tourism sector.
- Qualifications: 4+ years in digital marketing, strong communication skills, and a proactive mindset.
The predicted salary is between 35000 - 45000 £ per year.
No boring clients here! With clients solely in the visitor attraction sector, we are seeking a Digital Marketing Account Manager to be a set of client’s day-to-day contact. You’ll translate client objectives into effective digital marketing plans, evaluate campaign performance, and work closely with our creative, media and strategy teams to deliver best-in-class work.
You’ll monitor results proactively; spotting opportunities, resolving issues, and recommending optimisations before the client asks. This is a hands-on role for someone who understands digital advertising results (paid social, display, PPC), appreciates strong creative, and has a solid grasp of email marketing and organic social media. You will also need strong account management skills; being able to competently compile rationales/explanations to clients, be enthusiastic, create end of campaign reports and build solid relationships.
Key Responsibilities
- Client Management & Strategy
- Act as the main point of contact for assigned clients, building trusted, long-term relationships.
- Develop digital marketing strategies aligned with client goals, KPIs and audience insights.
- Lead regular client meetings, presenting results, insights and recommendations confidently.
- Keep the Strategic Lead updated on account progress and use them as a sounding board to overcome challenges.
- Proactively analyse campaign activity and performance - flag early, fix quickly, optimise continually.
- Campaign Planning & Execution
- Coordinate multi-channel activity including digital advertising, email campaigns and organic social content, ensuring alignment with overall strategy.
- Whilst this role doesn’t set up the ads, you will be responsible for overseeing the paid advertising campaigns across platforms such as Meta, Google, TikTok, and other digital channels.
- Collaborate with internal creative teams to shape briefs, review assets, and ensure creative meets strategic objectives.
- Collaborate with the Digital Manager (who implements the ads) to maximise strategy and performance.
- Evaluate campaign performance, using analytic tools to extract insights and drive improvements.
- Performance & Reporting
- Set KPIs, track results, and produce clear, actionable performance reports.
- Identify trends, opportunities, and areas for optimisation across all digital channels.
- Produce explanations/rationales to clients, as well as own the end of campaign reporting.
- Keep clients informed with proactive updates, insights, and testing ideas.
- Industry Insight & Innovation
- Stay across digital and tourism/attraction marketing trends, platform updates, and emerging technologies.
- Bring new ideas to client strategies and inspire innovation within the team.
Skills & Experience Required
- 4+ years’ experience in a digital marketing, digital account management agency experience preferred.
- Experience of working in visitor attraction or hospitality marketing advantageous but not essential.
- Excellent communication, presentation, and client-management skills.
- Strong understanding of paid digital advertising results (e.g., Meta Ads, Google Ads, programmatic).
- Confident in analysing campaign optimisation, performance analysis, and translating data into recommendations.
- Appreciation for creative: ability to review and feedback on concepts, messaging, and visuals.
- Working knowledge of email marketing platforms and organic social media.
- Highly organised with the ability to manage multiple projects simultaneously.
- Proactive mindset – you spot issues before others do and enjoy taking ownership in a team environment.
What You Get In Return
- Hybrid role – working from our Tring office 2 days per week.
- Professional development, training, and exposure to cutting-edge digital practices.
- A fun environment, with exciting visitor attraction and heritage clients.
- A friendly, supportive environment, with a Summer and Christmas socials alongside team events throughout the year.
- From day one, you get your birthday off as additional holiday, plus an extra two days of annual leave once you reach your two-year anniversary.
Digital Marketing Account Manager employer: Agility Marketing Limited - Attractions Marketing Specialists
Contact Detail:
Agility Marketing Limited - Attractions Marketing Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Account Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing scene. Attend industry events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital marketing. Include case studies, campaign results, and any creative projects you've been involved in. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to account management and digital marketing. Be ready to discuss how you’ve optimised campaigns and built client relationships. Confidence is key, so rehearse until you feel like a superstar!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us. Tailor your application to show how your experience aligns with our clients in the visitor attraction sector. Let’s make magic happen together!
We think you need these skills to ace Digital Marketing Account Manager
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how you can translate client objectives into effective strategies, so share examples of your past successes and how you’ve tackled challenges in the digital space.
Tailor Your Application: Make sure to customise your application to fit the role. Highlight your experience with paid social, PPC, and email marketing, and don’t forget to mention any relevant work in the visitor attraction sector. We love seeing how your skills align with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your achievements and how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team at StudySmarter!
How to prepare for a job interview at Agility Marketing Limited - Attractions Marketing Specialists
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in paid social, PPC, and email marketing. Be ready to discuss specific campaigns you've worked on and how you measured their success.
✨Show Off Your Client Management Skills
Prepare examples of how you've built strong relationships with clients in the past. Think about times when you proactively solved issues or provided insights that led to campaign improvements.
✨Be Ready to Analyse and Optimise
Familiarise yourself with analytic tools and be prepared to discuss how you've used data to drive decisions. Highlight your ability to spot trends and make recommendations based on performance metrics.
✨Bring Creative Ideas to the Table
Think about innovative strategies you've implemented or new ideas you could bring to the role. Show your appreciation for creative work by discussing how you’ve collaborated with creative teams in the past.