Business Development Manager in England

Agilio Software Group is a leading UK healthcare operations software provider, delivering mission critical solutions that help healthcare organisations operate efficiently and compliantly. Patient Plan Direct, now part of Agilio Software Group, is an award winning dental membership plan provider with over 15 years' experience. The business supports dental practices with a simple, flexible, practice branded approach to patient plans, backed by expert advice and first class customer support.

We are currently recruiting for a Business Development Manager (North of England) within Patient Plan Direct as part of our continued growth.

The primary focus of this role is to drive two key types of new business opportunities within your region (North of England):

• Practices looking to switch from competitor providers, and
• Practices transitioning from NHS to private dentistry.

These opportunities will be generated through centrally driven marketing activity that produces inbound enquiries, as well as through your own proactive lead generation efforts across a range of prospecting activities. In addition to new business development, you will be responsible for maintaining and developing strong relationships with existing client practices in your region.

Key Responsibilities:

• Manage inbound new business leads; qualify, scope, and convert high value opportunities with strong ARR uptake.
• Conduct NHS viability analysis and present clear, commercially sound recommendations.
• Deliver compelling proposals and presentations tailored to practice objectives.
• Provide in practice support for NHS to private transitions, including handling patient enquiries/objections in person, via email, and by phone.
• Implement simple systems and processes to support a smooth transition.
• Onboarding new clients: Collate setup information and liaise with Design and Client Services to build the practice on our portal and produce plan promo materials.
• Edit and collate templated letters (competitor switch/NHS conversion), coordinating with Client Services and the practice.
• Deliver training in practice; cover plan promotion, onboarding insights, Global Dental Scheme A&E, and specific plan objectives.
• Engage in typical BD activity to support pipeline health: exhibitions, Henry Schein Accelerate programme, webinar presentations, partner interactions, developing referral channels, networking, social media, and small scale events.
• Refer clients to partner companies within our network to support broader practice needs and encourage reciprocal referrals.
• Maintain accurate CRM hygiene: full history of every client and prospect, opportunity stages, activities, notes, and next steps.
• Manage a high velocity pipeline to drive strong conversion rates and cycle times.

Client Success, Retention & Growth:

• Hold structured annual review meetings with planned touchpoints in between.
• Support practices to retain plan patients and nurture growth.
• Liaise closely with Client Services to manage onboarding and ongoing needs.
• Proactively identify support requirements and referral opportunities in line with the Client Engagement Commitment (CEC).

Targets & KPIs:

• New business and existing client retention annual target.
• Time allocation: % new business; % onboarding and ongoing support.
• Pipeline metrics: conversion rate, sales cycle time, and forecast accuracy.
• CEC compliance: completion of annual reviews and interim touchpoints.
• CRM quality: completeness, timeliness, and data accuracy.

The skills and experience which we are looking for in a Business Development Manager are:

• Experience within dental is essential.
• Proven experience in field based business development or consultative sales.
• Strong ability to convert inbound leads and generate new business opportunities.
• Confident building and maintaining long term client relationships.
• Commercially astute, with experience presenting proposals and handling objections.
• Comfortable delivering presentations and training in person and virtually.
• Highly organised, with strong CRM discipline and pipeline management.
• Self motivated, results driven, and comfortable working in a fast growth business.

Additional Information:

• Job type: Field based, working from home with regular time in territory (North England).
• In person for most new business meetings and training; virtual where appropriate for client review meetings.
• Occasional overnight stays: approx. 2–5 per month.
• Head Office (WA7 1LZ): visits for team meetings at least once per quarter.
• Salary: Competitive salary with generous uncapped commission and benefits.
• Income Protection.
• Life Assurance.
• Enhanced pension.
• Health Cash plan.
• 28 days annual leave.