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For Companies At a Glance
- Tasks: Drive new business opportunities and maintain strong client relationships in the North of England.
- Company: Join Agilio Software Group, a leading UK healthcare operations software provider.
- Benefits: Competitive salary, uncapped commission, health cash plan, and generous annual leave.
- Why this job: Make a real impact in the healthcare sector while growing your career.
- Qualifications: Experience in business development or consultative sales, preferably in healthcare or dental.
- Other info: Field-based role with flexible working and excellent growth opportunities.
The predicted salary is between 36800 - 55200 £ per year.
Agilio Software Group is a leading UK healthcare operations software provider, delivering mission-critical solutions that help healthcare organisations operate efficiently and compliantly. Patient Plan Direct, now part of Agilio Software Group, is an award-winning dental membership plan provider with over 15 years experience. The business supports dental practices with a simple, flexible, practice-branded approach to patient plans, backed by expert advice and first-class customer support.
We are currently recruiting for a Business Development Manager (North of England) within Patient Plan Direct as part of our continued growth.
Role focus
The primary focus of this role is to drive two key types of new business opportunities within your region:
- Practices looking to switch from competitor providers
- Practices transitioning from NHS to private dentistry
These opportunities will be generated through centrally driven marketing activity that produces inbound enquiries, as well as through your own proactive lead-generation efforts across a range of prospecting activities. In addition to new business development, you will be responsible for maintaining and developing strong relationships with 45-50 existing client practices in your region.
Responsibilities
New Business Development
- Manage inbound new business leads; qualify, scope, and convert high-value opportunities with strong ARR uptake.
- Conduct NHS viability analysis and present clear, commercially sound recommendations.
- Deliver compelling proposals and presentations tailored to practice objectives.
- Provide in-practice support for NHS private transitions, including:
- Handling patient enquiries/objections in person, via email, and by phone.
- Implementing simple systems and processes to support a smooth transition.
- Onboarding new clients (hands-on).
- Collate setup information and liaise with Design and Client Services to build the practice on our portal and produce plan promo materials.
- Edit and collate templated letters (competitor switch/NHS conversion), coordinating with Client Services and the practice.
- Deliver training in practice (Client Services train on our portal); cover plan promotion, onboarding insights, Global Dental Scheme A&E, and specific plan objectives.
Client Success, Retention & Growth
- Hold structured annual review meetings (encouraged virtually where possible) with planned touchpoints in between.
- Support practices to retain plan patients and nurture growth where possible during the first months.
- Liaise closely with Client Services to manage onboarding and ongoing needs.
- Proactively identify support requirements and referral opportunities in line with the Client Engagement Commitment (CEC).
Targets & KPIs
- New business annual target: 9,600 patients (approx. £150k ARR + registration fee income).
- Client book responsibility: protect £500k ARR.
- Time allocation: % new business; % onboarding and ongoing support.
- Pipeline metrics: conversion rate, sales cycle time, and forecast accuracy.
- CEC compliance: completion of annual reviews and interim touchpoints.
- CRM quality: completeness, timeliness, and data accuracy.
Essential qualifications
- Proven experience in field-based business development or consultative sales.
- Strong ability to convert inbound leads and generate new business opportunities.
- Confident building and maintaining long-term client relationships.
- Commercially astute, with experience presenting proposals and handling objections.
- Comfortable delivering presentations and training in-person and virtually.
- Highly organised, with strong CRM discipline and pipeline management.
- Experience within dental, healthcare, or NHS environments desirable.
- Self-motivated, results-driven, and comfortable working in a fast-growth business.
Additional Information
- Job type: Field-based, working from home with regular time in territory (North England).
- In person for most new business meetings and training; virtual where appropriate for client review meetings.
- Occasional overnight stays: approx. 2-5 per month.
- Head Office (WA7 1LZ): visits for team meetings at least once per quarter.
- Salary: Competitive salary with generous uncapped commission and benefits.
- Income Protection
- Life Assurance
- Enhanced pension
- Health Cash plan
- 28 days annual leave +
Business Development Manager in Bath employer: Agilio Software Bidco Limited
Contact Detail:
Agilio Software Bidco Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager in Bath
✨Tip Number 1
Get your networking game on! Attend industry events, webinars, and local meet-ups to connect with potential clients and other professionals. The more people you know, the better your chances of landing that Business Development Manager role.
✨Tip Number 2
Don’t just wait for leads to come to you; be proactive! Use social media platforms like LinkedIn to reach out to dental practices and introduce yourself. A friendly message can go a long way in making a great first impression.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by rehearsing your pitch and responses to common questions. Tailor your examples to show how your experience aligns with the needs of Agilio Software Group and the role you're after.
✨Tip Number 4
Keep an eye on our website for openings and apply directly through there. It shows you're genuinely interested and gives you a better chance of standing out from the crowd. Plus, we love seeing candidates who take the initiative!
We think you need these skills to ace Business Development Manager in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Manager. Highlight your experience in business development, especially in healthcare or dental sectors, and showcase any relevant achievements that align with our goals.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills can help drive new business opportunities. Be specific about your past successes and how they relate to what we do at Agilio Software Group.
Showcase Your Relationship-Building Skills: Since maintaining client relationships is key, give examples of how you've successfully built and nurtured long-term partnerships in your previous roles. We want to see your ability to connect and engage with clients!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Agilio Software Bidco Limited
✨Know Your Market
Before the interview, dive deep into the dental and healthcare sectors, especially focusing on the transition from NHS to private dentistry. Understanding the current trends and challenges will help you speak confidently about how you can drive new business opportunities.
✨Showcase Your Relationship Skills
Be prepared to discuss your experience in building and maintaining long-term client relationships. Use specific examples to illustrate how you've successfully managed client expectations and nurtured growth, as this is crucial for the Business Development Manager role.
✨Prepare Compelling Proposals
Think about how you would tailor proposals for different practices. Bring along a mock proposal or presentation that demonstrates your ability to deliver compelling content that aligns with practice objectives. This will show your proactive approach and creativity.
✨Demonstrate Your CRM Discipline
Familiarise yourself with CRM best practices and be ready to discuss how you manage your pipeline. Highlight any tools or systems you've used to maintain accurate records and ensure timely follow-ups, as this is essential for managing a high-velocity pipeline.
