Sales Director (with Marketing & Consulting Leadership Experience)

Key Responsibilities

• Lead and deliver the company's sales strategy to achieve and exceed revenue targets.
• Identify, qualify, and secure new business opportunities across target markets.
• Develop and manage strategic customer relationships at Executive and Board level.
• Build, mentor, and motivate high-performing sales teams.
• Drive immediate commercial activity and revenue growth from appointment.
• Create accurate sales forecasts and pipeline management processes.
• Develop and oversee marketing strategies that support business growth objectives.
• Align marketing initiatives with sales goals to maximise lead generation and conversion.
• Manage brand positioning, market awareness, and customer engagement activities.
• Utilise market insights and analytics to improve campaign performance and ROI.
• Lead demand generation and customer acquisition programmes.
• Apply a consultative approach to understand client challenges and deliver tailored solutions.
• Engage with senior stakeholders to identify commercial opportunities and support business transformation initiatives.
• Translate complex client needs into practical, value-driven propositions.
• Support the development of new service offerings and go-to-market strategies.
• Provide strategic advice and thought leadership to clients and internal stakeholders.
• Partner with senior leadership to define and implement growth plans.
• Analyse market trends, competitor activity, and customer requirements.
• Identify opportunities for market expansion, strategic partnerships, and new revenue streams.
• Establish KPIs and performance metrics across sales and marketing functions.

Required Experience

• Proven experience as a Sales Director, Commercial Director, or similar senior commercial leadership role.
• Previous Head of Marketing or senior marketing leadership experience.
• Experience within a consulting, advisory, or professional services environment.
• Demonstrable track record of delivering significant revenue growth and winning new business.
• Strong experience engaging and influencing C-suite and Board-level stakeholders.
• Proven ability to develop and execute successful sales and marketing strategies.
• Experience leading, coaching, and developing high-performing teams.
• Track record of driving immediate commercial impact while implementing long-term growth strategies.
• Exceptional business development, sales, and negotiation skills.
• Strong consultative selling and stakeholder management capabilities.
• Strategic commercial thinking with a results-oriented mindset.
• Expertise in marketing, demand generation, and customer acquisition.
• Strong communication, presentation, and influencing skills.
• Ability to translate complex business challenges into commercial opportunities.
• Data-driven decision-making and commercial acumen.
• Leadership, coaching, and team development skills.

Ideal Candidate Profile

The ideal candidate will be a commercially astute leader who combines sales excellence, marketing expertise, and consulting experience. They will be comfortable operating at both strategic and operational levels, capable of winning business, advising senior clients, and creating immediate commercial momentum while delivering sustainable long-term growth.

Reporting To:

CEO / Managing Director

Key Objective:

Drive immediate sales growth, strengthen market presence, and leverage a consultative approach to develop strategic client relationships and long-term revenue opportunities.