Event Promoter - Musical Bingo / Comedy / Drag Entertainment in London

Company Description

Agency Unknown is an experiential entertainment agency creating bold, immersive events and interactive activations. We combine creativity, performance and play to design experiences that do more than entertain. They connect. From high‑energy live shows to gamified moments, we help audiences engage in ways that feel authentic, memorable and impossible to ignore. Alongside delivering bespoke client projects, we develop and promote our own in‑house shows, each available for private hire and fully customisable. Whether it is a ticketed production, a full venue takeover or a completely original idea built from the ground up, everything we create is designed to communicate a message through fun, interaction and standout production. At our core, we are collaborators, creators and experience makers, turning ideas into moments people talk about long after the lights go down.

Role Description

We are seeking an experienced and driven Event Promoter to lead the promotion, ticketing, and marketing coordination of our in‑house brand events. The successful candidate will be responsible for filling events, driving ticket sales, managing listings, and working closely with the marketing teams to launch and optimise advertising campaigns. This is a hands‑on role suited to someone who understands live events, nightlife, or entertainment promotion and knows how to turn strategy into sold‑out shows.

Key Responsibilities

• Event Promotion & Ticketing
  • Own the end‑to‑end promotion of assigned event
  • Set up and manage ticketing platforms, pricing tiers, and tracking link
  • Monitor ticket sales performance and implement strategies to increase conversion
  • Drive direct ticket sales through partnerships, outreach, and network activation
  • Develop and execute initiatives to ensure events reach capacity
• Marketing & Advertising
  • Work closely with the marketing team to brief, launch, and optimise paid ad campaigns
  • Review ad performance data and suggest improvements to increase ROI
  • Assist with audience targeting, campaign messaging, and budget allocation
  • Ensure event pages and listings are fully optimised and accurate
• Content Creation
  • Create engaging promotional content including captions, short‑form videos, and visuals
  • Coordinate content shoots where required
  • Ensure consistent brand messaging across all platforms
  • Support social media rollout plans for event announcements and countdowns
• Event Listings & Partnerships
  • List events across relevant platforms and directories
  • Identify and invite influencers, brand partners, and key community figures
  • Manage guest lists and promotional partnerships
  • Build relationships to expand reach and audience growth
• Event Performance & Reporting
  • Track promotional performance and ticket sales data
  • Provide weekly updates on sales progress and campaign effectiveness
  • Recommend new ideas to improve attendance and engagement

Essential Experience

• Promoting and filling live events (nightlife, music, entertainment, or hospitality)
• Managing ticketing platforms and driving ticket revenue
• Working alongside marketing teams to deliver paid advertising campaigns
• Creating engaging promotional content
• Delivering measurable sales results

Skills & Attributes

• Commercially driven with a strong focus on results
• Strong understanding of social media and digital marketing
• Confident communicator with relationship‑building skills
• Highly organised and proactive
• Able to work independently and take ownership
• Data‑driven mindset with the ability to optimise campaigns

Desirable

• Existing network within nightlife, entertainment, or influencer communities
• Experience running paid social ads directly
• Basic design or video editing skills

What We’re Looking For

This role is ideal for someone ambitious, well‑connected, and passionate about entertainment & live events. You must be proactive, confident in driving sales, and able to demonstrate previous success in filling events. Experience is essential for this role.